Marketing Research Analyst Jobs in Pittsburgh, PA
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
- Moon Township, PA (18 miles from Pittsburgh, PA)
- 6 days ago
- Moon Township, PA (18 miles from Pittsburgh, PA)
- 6 days ago
In addition, this role will be responsible for reviewing marketing campaign results (like revenue increase, reach, or engagement) to improve campaigns....
BUSINESS INTELLIGENCE ANALYST FELLOW Pittsburgh Penguins - Intern Pittsburgh PA Marketing: Database Marketing/Analytics/Business Intelligence 0 2 days ago Job Description: The Pittsburgh Penguins...
PT position exists for a person w/ excellent research, writing and phone skills. You will be putting together marketing lists and then contacting clients and potential clients. Bonus if you have...
Overview Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's...
Welcome to the intersection of energy and home services. At NRG, were all about propelling the next generation of leaders forward. We are driven by our passion to create a smarter, cleaner and...
Overview Baker Tilly is a leading advisory, tax and assurance firm, providing clients with a genuine coast-to-coast and global advantage in major regions of the U.S. and in many of the world's...
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Marketing Research Analysts in Pittsburgh, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Marketing Strategies
- Marketing Analytics
- Multi-Channel Marketing
- Google Tag Manager
- Digital Content
- Paid Search
- Keyword Research
- Product Marketing
- Marketing Automation
- Google Ads
- Marketing Operations
- Segmentation
- Web Analytics
- Global Marketing
- A/B Testing
- Qualitative Research
- Category Management
- Brand Marketing
- Corporate Communications
- Email Marketing
- Pricing Strategies
- Market Planning
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Google Analytics
- Market Research
- Media
- Business Intelligence
- Data Visualization
- Acquisitions
- Data Analytics
- Tableau
- Strategy Development
- SQL
- Analytical Skills
- Finance
- Decision Making
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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