Marketing Research Analyst Jobs in Pennsylvania
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
The role's responsibilities will encompass a blend of pricing strategy, promotional analysis, category management, and budgeting insights. OVERVIEW Assist in creating and driving business value...
Role Responsibilities Support the implementation of MMM and MTA models to understand the impact of various marketing channels on core business metrics, such as Demand, Customer acquisition and retention...
Urban Outfitters Sr. Analyst, Marketing and Digital Optimization
- Philadelphia, PA
- 1 day ago
- Philadelphia, PA
- 1 day ago
Role Summary Urban Outfitters is seeking a natural leader who has a demonstrated history in using data to inform marketing and site design decisions. You are a strategic problem solver and can...
Analyze competitive activity through data, research, and store visits to develop marketing strategies....
The Senior Pricing Analyst will assist the Pricing and Project Management Department in developing and analyzing matter and client profitability as well as well as tracking and reporting on the...
A family-owned business since 1924, A. Duie Pyle provides a range of integrated transportation and distribution solutions throughout the Northeast. Supported by our vast network of...
Develop comprehensive marketing strategies, stay current with trends in the home health industry, gather and analyze competitor data, collect, and analyze data on customer preferences....
campaigns Work closely with Email Planner to schedule campaigns correctly Email performance tracking Develop weekly email reports on key email response metrics Develop monthly and quarterly email updates...
Work Schedule Standard (Mon-Fri) Environmental Conditions Office Job Description Location/Division Specific Information Join our Pricing Operations Systems and Support team in Pittsburgh, PA, and...
Position Summary: The Lease Pricing Analyst is responsible for analyzing lease price performance and communicating with field leaders to establish pricing that meets the company's revenue and...
Reference #: 3469Company OverviewAcentra Health exists to empower better health outcomes through technology, services, and clinical expertise. Our mission is to innovate health solutions that...
One of our large transportation clients is looking for a business analyst. This individual will be responsible for analyzing price performance and communicating with leaders to establish rates and...
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety...
RG Group Professionals 1244 York, PA, US $70,000.00 To $80,000.00 Annually RG Group is a growing family-owned business that has been providing trusted expertise in the fluid handling and motion...
At Globus Medical, we move with a sense of urgency to deliver innovations that improve the quality of life of patients with musculoskeletal disorders. Our team is inspired by the needs of these...
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Salary for Marketing Research Analyst Jobs in Pennsylvania
Highest Education Level
Marketing Research Analysts in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Financial Modeling
- VLOOKUP
- Pricing Analysis
- Marketing Campaigns
- Marketing Strategies
- Multi-Channel Marketing
- Google Tag Manager
- Marketing Automation
- Marketing Analytics
- Paid Search
- Product Marketing
- Google Ads
- Web Analytics
- Customer Acquisition
- Segmentation
- Pricing Strategies
- Brand Marketing
- Strategic Marketing
- Email Marketing
- A/B Testing
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Market Planning
- Search Engine Optimization
- Google Analytics
- Market Research
- Media
- Data Visualization
- Proposals
- Business Intelligence
- Acquisitions
- Data Analytics
- Microsoft Power BI
- Strategy Development
- Tableau
- Finance
- SQL
- Analytical Skills
- Implementation
- Retail
- Decision Making
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Data Analysis
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Microsoft Word
- Time Management
- Organization
- Research Skills
- Scheduling
- Leadership
- Communication Skills
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