Marketing Research Analyst Jobs in Pennsylvania
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Measures digital marketing campaign effectiveness. Develops and maintains key performance indicators across digital marketing channels....
Employer: The Hershey Company Position: Senior SAP Trade & Marketing Analyst HQ Location: 19 E Chocolate Avenue, Hershey PA 17033 Duties: Support enterprise-wide SAP Trade Promotions Management...
Remote WorkWhat Will I Do In This Role? Support the commercial organization's goal to create profitable new items and programs by supporting product development. Prepare and review prices, terms and...
The Associate Analyst, SEM will be responsible for day to day management of assigned accounts including campaign creation, optimizations, reporting, and QA. They will be working alongside media,...
IQVIA (www.iqvia.com) is a global human data science company focused on the pharmaceutical and biotechnology industry. We are committed to providing solutions that enable healthcare companies to...
campaign and ROI reports Perform research to ensure client success - think keyword research, competitor analysis, industry trend forecasting, and everything in between Interpret web analytics, demographic...
Skills Business, Marketing Mix, Marketing Strategies We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most....
They are partners who help identify opportunities and actualize marketing strategies. We're seeking a Marketing Insights Researcher to join the Meta brand Marketing Insights team....
In addition, this role will be responsible for reviewing marketing campaign results (like revenue increase, reach, or engagement) to improve campaigns....
Job Description: Department: Practice Administration About Us: Ballard Spahr is a renowned national law firm with more than 750 lawyers across 18 offices in the United States. A career at Ballard...
BUSINESS INTELLIGENCE ANALYST FELLOW Pittsburgh Penguins - Intern Pittsburgh PA Marketing: Database Marketing/Analytics/Business Intelligence 0 2 days ago Job Description: The Pittsburgh Penguins...
Eliassen Group Brand Analyst in Harrisburg , Pennsylvania Brand Analyst Anywhere Type: Contract Category: Program/Project Management Industry: Retail Workplace Type: Remote Reference ID: JN -...78...
DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a...
strategies, campaign execution, content creation, and communication efforts for the organization....
Location Pittston PA This is a hybrid position Senior Pricing Analyst at Benco Dental At Benco Dental our company is our family and we are looking for a new addition to assist us in Driving...
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Salary for Marketing Research Analyst Jobs in Pennsylvania
Highest Education Level
Marketing Research Analysts in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Marketing Strategies
- Marketing Analytics
- Multi-Channel Marketing
- Google Tag Manager
- Digital Content
- Paid Search
- Keyword Research
- Product Marketing
- Marketing Automation
- Google Ads
- Marketing Operations
- Segmentation
- Web Analytics
- Global Marketing
- A/B Testing
- Qualitative Research
- Category Management
- Brand Marketing
- Corporate Communications
- Email Marketing
- Pricing Strategies
- Market Planning
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Google Analytics
- Market Research
- Media
- Business Intelligence
- Data Visualization
- Acquisitions
- Data Analytics
- Tableau
- Strategy Development
- SQL
- Analytical Skills
- Finance
- Decision Making
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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