Marketing Research Analyst Jobs in Harrisburg, PA
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Senior SAP Trade & Marketing Analyst
- Hershey, PA (13 miles from Harrisburg, PA)
- 1 day ago
- Hershey, PA (13 miles from Harrisburg, PA)
- 1 day ago
Employer: The Hershey Company Position: Senior SAP Trade & Marketing Analyst HQ Location: 19 E Chocolate Avenue, Hershey PA 17033 Duties: Support enterprise-wide SAP Trade Promotions Management...
Remote Workcampaign and ROI reports Perform research to ensure client success - think keyword research, competitor analysis, industry trend forecasting, and everything in between Interpret web analytics, demographic...
They are partners who help identify opportunities and actualize marketing strategies. We're seeking a Marketing Insights Researcher to join the Meta brand Marketing Insights team....
Eliassen Group Brand Analyst in Harrisburg , Pennsylvania Brand Analyst Anywhere Type: Contract Category: Program/Project Management Industry: Retail Workplace Type: Remote Reference ID: JN -...78...
Marketing Strategist and Content Manager
- York, PA (16 miles from Harrisburg, PA)
- 14 days ago
- York, PA (16 miles from Harrisburg, PA)
- 14 days ago
strategies, campaign execution, content creation, and communication efforts for the organization....
- Manheim, PA (24 miles from Harrisburg, PA)
- 14 days ago
- Manheim, PA (24 miles from Harrisburg, PA)
- 14 days ago
We are currently looking for a Pricing Analyst tto be the supportive force that empowers our team. The Pricing Analyst is responsible for maintaining customer price relationships, communicating...
- Carlisle, PA (16 miles from Harrisburg, PA)
- 14 days ago
- Carlisle, PA (16 miles from Harrisburg, PA)
- 14 days ago
The Pricing Analyst evaluates competitive feedback and market trends to provide system pricing for their assigned sales territory that achieves company profitability and sales goals. The analyst...
PRODUCT PRICING ANALYST II (Hybrid)
- Middletown, PA (9 miles from Harrisburg, PA)
- 28 days ago
- Middletown, PA (9 miles from Harrisburg, PA)
- 28 days ago
At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world. Job Overview Agreement Pricing Analyst...
Demographic Data for Harrisburg, PA
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Salary for Marketing Research Analyst Jobs in Harrisburg, PA
Highest Education Level
Marketing Research Analysts in Harrisburg, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Marketing Strategies
- Marketing Analytics
- Multi-Channel Marketing
- Google Tag Manager
- Digital Content
- Paid Search
- Keyword Research
- Product Marketing
- Marketing Automation
- Google Ads
- Marketing Operations
- Segmentation
- Web Analytics
- Global Marketing
- A/B Testing
- Qualitative Research
- Category Management
- Brand Marketing
- Corporate Communications
- Email Marketing
- Pricing Strategies
- Market Planning
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Google Analytics
- Market Research
- Media
- Business Intelligence
- Data Visualization
- Acquisitions
- Data Analytics
- Tableau
- Strategy Development
- SQL
- Analytical Skills
- Finance
- Decision Making
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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