Marketing Research Analyst Jobs in Mason, MI
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Principal Market Strategist, Observability
- Lansing, MI (11 miles from Mason, MI)
- 5 hours ago
- Lansing, MI (11 miles from Mason, MI)
- 5 hours ago
Cribl does differently. What does that mean? It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit...
Funds Transfer Pricing Analyst Sr
- Lansing, MI (11 miles from Mason, MI)
- 13 days ago
- Lansing, MI (11 miles from Mason, MI)
- 13 days ago
Funds Transfer Pricing Analyst Sr Location Nationwide, MI 48098 Job Summary The Senior Funds Transfer Pricing (FTP) Analyst is a key member of the Treasury team, advancing Flagstar's understanding...
Join Our Team as a Pricing Analyst! Ready to turn data into smart decisions? We're looking for a sharp, curious mind to join our Pricing team and help shape strategic deals through analytics. In...
Senior Contract Marketing Analyst
- Lansing, MI (11 miles from Mason, MI)
- 45+ days ago
- Lansing, MI (11 miles from Mason, MI)
- 45+ days ago
The Senior Analyst, Contract Marketing is a key commercial role in the US Contracting Organization. This role serves as the lead interface between US Contracting and the Corporate Legal team and...
Demographic Data for Mason, MI
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Salary for Marketing Research Analyst Jobs in Mason, MI
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Marketing Research Analysts in Mason, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Financial Modeling
- VLOOKUP
- Pricing Analysis
- Marketing Campaigns
- Marketing Strategies
- Multi-Channel Marketing
- Google Tag Manager
- Marketing Automation
- Marketing Analytics
- Paid Search
- Product Marketing
- Google Ads
- Web Analytics
- Customer Acquisition
- Segmentation
- Pricing Strategies
- Brand Marketing
- Strategic Marketing
- Email Marketing
- A/B Testing
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Market Planning
- Search Engine Optimization
- Google Analytics
- Market Research
- Media
- Data Visualization
- Proposals
- Business Intelligence
- Acquisitions
- Data Analytics
- Microsoft Power BI
- Strategy Development
- Tableau
- Finance
- SQL
- Analytical Skills
- Implementation
- Retail
- Decision Making
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Data Analysis
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Microsoft Word
- Time Management
- Organization
- Research Skills
- Scheduling
- Leadership
- Communication Skills
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