Marketing Research Analyst Jobs in Michigan

A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.

Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.

1-15 of 19 Jobs

Principal Market Strategist, Observability

  • Lansing, MI
  • 1 hour ago
  • Lansing, MI
  • 1 hour ago

Cribl does differently. What does that mean? It means we are a serious company that doesn't take itself too seriously; and we're looking for people who love to get stuff done, and laugh a bit...

Pricing Analyst

  • Birmingham, MI
  • 1 day ago
  • Birmingham, MI
  • 1 day ago

Pricing Analyst RPM - 3.4 Birmingham, MI Job Details Full-time Estimated: $58.7K - $74.4K a year 6 hours ago Benefits Paid parental leave Disability insurance Health insurance Unlimited paid time...

Client Market Analyst - Employee Benefits

  • Birmingham, MI
  • 2 days ago
  • Birmingham, MI
  • 2 days ago

Exercises discretion and independent judgement when developing a marketing strategy, analyzing data for areas of risk or concern and presenting solutions....

Contracts and Pricing Analyst

  • Kalamazoo, MI
  • 4 days ago
  • Kalamazoo, MI
  • 4 days ago

Contracts and Pricing AnalystLocation:** Kalamazoo, Michigan**About Our Client:**Accepting no less than the absolute best, our client has climbed to the top, gaining a reputation for both...

Transfer Pricing Analyst

  • Detroit, MI
  • 6 days ago
  • Detroit, MI
  • 6 days ago

Transfer Pricing Analyst UHY LLP - 3.5 Detroit, MI Job Details Full-time Estimated: $69.4K - $85.8K a year 21 hours ago Benefits Health insurance Dental insurance 401(k) Paid time off Vision...

Revenue Pricing Analyst

  • Troy, MI
  • 10 days ago
  • Troy, MI
  • 10 days ago

SHAPE THE FUTURE OF MOBILITY FROM DAY ONE. This position is part of our Signal & Power Solutions segment. Job Description: We are seeking a highly analytical and detail-oriented Data Analyst to...

Pricing Analyst

  • Warren, MI
  • 13 days ago
  • Warren, MI
  • 13 days ago

Central Transport - Warren, MI. - Pricing Analyst Central Transport, LLC is searching for ambitious and goal-oriented Analysts to join our Pricing Department at our corporate office in Warren, MI....

Funds Transfer Pricing Analyst Sr

  • Lansing, MI
  • 13 days ago
  • Lansing, MI
  • 13 days ago

Funds Transfer Pricing Analyst Sr Location Nationwide, MI 48098 Job Summary The Senior Funds Transfer Pricing (FTP) Analyst is a key member of the Treasury team, advancing Flagstar's understanding...

Pricing Analyst - Multiple Levels

  • Mason, MI
  • 14 days ago
  • Mason, MI
  • 14 days ago

Join Our Team as a Pricing Analyst! Ready to turn data into smart decisions? We're looking for a sharp, curious mind to join our Pricing team and help shape strategic deals through analytics. In...

Digital Marketing Strategist

  • Grand Rapids, MI
  • 16 days ago
  • Grand Rapids, MI
  • 16 days ago

Digital Marketing StrategistDay Shift (United States of America) Job Title : Digital Marketing Strategist Job Code : 4456 Department : External Relations FLSA Class : Exempt/Salaried Reporting...

Digital Marketing Analyst

  • Muskegon, MI
  • 18 days ago
  • Muskegon, MI
  • 18 days ago

Sales & Marketing Support - Assist the sales team by executing targeted marketing strategies for key accounts....

Marketing Analyst

  • Troy, MI
  • 21 days ago
  • Troy, MI
  • 21 days ago

Marketing Analyst Department: Marketing 500011 Employment Type: Full Time Location: Innovation Center Reporting To: Kate Berris Description The Marketing Analyst will support both Internal...

Lead Analyst, Marketing Analytics

  • Detroit, MI
  • 21 days ago
  • Detroit, MI
  • 21 days ago

Conduct in-depth analysis of marketing campaign performance, identifying trends, patterns, and opportunities for optimization....

Integrated Marketing Strategist (Hybrid Role M-W in office)

  • Livonia, MI
  • 21 days ago
  • Livonia, MI
  • 21 days ago

Proven experience in developing and managing cross-channel marketing campaigns from concept to execution....

Senior Marketing Data Analyst

  • Detroit, MI
  • 30+ days ago
  • Detroit, MI
  • 30+ days ago

Ideally, youll be a subject matter expert (SME) in marketing analytics, with a deep understanding of marketing strategies, performance measurement, and optimization....

Demographic Data for Michigan

Moving to Michigan? Find some basic demographic data about Michigan below.


Local
National
10,077,306
222,152

Marketing Research Analyst Online Courses and Training Opportunities

iHireMarketing curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Quantitative Marketing Research
Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions. Marketing research is crucial to marketing...
Brand and Marketing Research Strategy
As businesses are operating in complex markets today, marketing professionals are seeking sustainable ways to create competitive advantage. The game of exploring crucial marketing questions using...
Introduction to Fashion Marketing and Research
Marketing research can help businesses understand both their customers and the industry as a whole. On this two-week course, youll explore marketing research tools and techniques used by fashion...

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Salary for Marketing Research Analyst Jobs in Michigan

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireMarketing research efforts.

Highest Education Level

Marketing Research Analysts in Michigan offer the following education background
Bachelor's Degree
57.9%
Master's Degree
31.8%
Associate's Degree
3.0%
High School or GED
3.0%
Doctorate Degree
2.0%
Vocational Degree or Certification
1.7%
Some College
0.4%
Some High School
0.2%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Marketing Research Analysts in Michigan
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


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