Marketing Research Analyst Jobs in Michigan
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
In this strategic role, the senior manager will plan, develop, implement, and measure marketing strategies and integrated digital campaigns to attract, recruit and redeploy top technical talent....
Ideally, youll be a subject matter expert (SME) in marketing analytics, with a deep understanding of marketing strategies, performance measurement, and optimization....
Secondary Marketing Analyst I - Loan Pooling & Delivery
- Pontiac, MI
- 5 days ago
- Pontiac, MI
- 5 days ago
The Secondary Marketing Analyst I will be required to cover a broad area of responsibilities within Secondary Marketing, which may include best execution, pooling, model maintenance, and reporting...
They are partners who help identify opportunities and actualize marketing strategies. We're seeking a Marketing Insights Researcher to join the Meta brand Marketing Insights team....
We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, were all a part of something bigger than...
Job Title: Pricing Analyst Location: Southfield, MI Work Arrangement: ON-SITE Tenneco is one of the worlds leading designer, manufacturers, and marketers of automotive products for original...
Our client, in the pharmaceutical space, is looking to add a Medical Digital Marketing Strategist to their team. This person will work directly with medical directors to turn their insights into...
The Senior Analyst, Contract Marketing is a key commercial role in the US Contracting Organization. This role serves as the lead interface between US Contracting and the Corporate Legal team and...
Eliassen Group Brand Analyst in Lansing , Michigan Brand Analyst Anywhere Type: Contract Category: Program/Project Management Industry: Retail Workplace Type: Remote Reference ID: JN -...78 Date...
Hiring Salary Range : $ 85,500.00 - 112,000.00 This range represents the hiring range. Salaries are determined individually depending on skills and experience. You will also be eligible to an...
Current employees, please apply in Workday. The Market Intelligence Analyst will work on initiatives which increase the companys focus on fact-based decision making and will be responsible for...
The Email Marketing Strategist is responsible for creating, overseeing and implementing email and text messaging marketing strategies and campaigns that drive the reputation and growth of the nations...
Responsibilities Work with internal clients to identify and define research objectives. Determine the best data collection approach to meet those objectives. Gather relevant research via secondary...
Marketing Research Specialist (Automotive) Location Northville, USA FORVIA HELLA is a listed, international automotive supplier. Coming together with Faurecia in the FORVIA Group, we build the...
Senior Pricing Analyst RPM is an international non-asset-based logistics and supply chain solutions company. Our focus is to provide customizable solutions tailored to support today's complex...
Demographic Data for Michigan
Moving to Michigan? Find some basic demographic data about Michigan below.
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Salary for Marketing Research Analyst Jobs in Michigan
Highest Education Level
Marketing Research Analysts in Michigan offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Marketing Strategies
- Marketing Analytics
- Multi-Channel Marketing
- Google Tag Manager
- Digital Content
- Paid Search
- Keyword Research
- Product Marketing
- Marketing Automation
- Google Ads
- Marketing Operations
- Segmentation
- Web Analytics
- Global Marketing
- A/B Testing
- Qualitative Research
- Category Management
- Brand Marketing
- Corporate Communications
- Email Marketing
- Pricing Strategies
- Market Planning
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Google Analytics
- Market Research
- Media
- Business Intelligence
- Data Visualization
- Acquisitions
- Data Analytics
- Tableau
- Strategy Development
- SQL
- Analytical Skills
- Finance
- Decision Making
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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