Marketing Research Analyst Jobs in Columbia, MD
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
- Owings Mills, MD (16 miles from Columbia, MD)
- 14 hours ago
- Owings Mills, MD (16 miles from Columbia, MD)
- 14 hours ago
. + Chance to make a significant impact on marketing strategies and initiatives....
- Owings Mills, MD (16 miles from Columbia, MD)
- 2 days ago
- Owings Mills, MD (16 miles from Columbia, MD)
- 2 days ago
Immediate need for a talented Adobe Marketing Analyst. This is a 12+months contract opportunity with long-term potential and is located in Owings Mills, MD (Hybrid). Please review the job...
Senior Pricing Analyst (level 4) NEW
- McLean, VA (23 miles from Columbia, MD)
- 2 days ago
- McLean, VA (23 miles from Columbia, MD)
- 2 days ago
Senior Pricing Analyst (level 4) Northrop Grumman Yesterday Secret Unspecified Unspecified Logistics McLean, VA (ON-SITE/OFFICE) RELOCATION ASSISTANCE: No relocation assistance available CLEARANCE...
- Germantown, MD (22 miles from Columbia, MD)
- 2 days ago
- Germantown, MD (22 miles from Columbia, MD)
- 2 days ago
Act as the internal subject matter expert for the client's business processes, business data, and marketing campaign business rules....
- Rockville, MD (18 miles from Columbia, MD)
- 8 days ago
- Rockville, MD (18 miles from Columbia, MD)
- 8 days ago
Job Type Full-time Description We are looking for more than just an employee, we are looking for a true team member dedicated to enhancing the member experience! Come join the credit union...
Proposal/Pricing Analyst Lead - Level 5
- Arlington, VA (24 miles from Columbia, MD)
- 9 days ago
- Arlington, VA (24 miles from Columbia, MD)
- 9 days ago
09-Apr-2025 Proposal/Pricing Analyst Lead - Level 5 Aeronautics Company Alabama, California, Colorado, Connecticut, District of Columbia, Florida, Georgia, Maryland, New York, Ohio, Tennessee,...
- McLean, VA (23 miles from Columbia, MD)
- 9 days ago
- McLean, VA (23 miles from Columbia, MD)
- 9 days ago
Immediate need for a talented Marketing Business Analyst. This is a 12+months contract opportunity with long-term potential and is located in Mclean, VA (H ybrid ). Please review the job...
At Verint, we believe customer engagement is the core of every global brand. Our mission is to help organizations elevate Customer Experience (CX) and increase workforce productivity by delivering...
Senior Analyst, Marketing Technology (Hybrid)
- Washington, DC (22 miles from Columbia, MD)
- 9 days ago
- Washington, DC (22 miles from Columbia, MD)
- 9 days ago
Design, develop, and deploy predictive models to forecast customer behavior, optimize marketing campaigns, and enhance targeting strategies....
- Baltimore, MD (15 miles from Columbia, MD)
- 9 days ago
- Baltimore, MD (15 miles from Columbia, MD)
- 9 days ago
About Flywheel Flywheel's suite of digital commerce solutions accelerate growth across all major digital marketplaces for the world's leading brands. We give clients access to near real-time...
Program Budget and Pricing Analyst
- Laurel, MD (7 miles from Columbia, MD)
- 10 days ago
- Laurel, MD (7 miles from Columbia, MD)
- 10 days ago
Do you enjoy working with financial data? Do you love working with numbers and spreadsheets? Are you skilled in financial analysis, problem-solving, proposal cost volume development, and have a...
Senior Market Intelligence Analyst
- McLean, VA (23 miles from Columbia, MD)
- 11 days ago
- McLean, VA (23 miles from Columbia, MD)
- 11 days ago
campaign support such as theme development, contact list creation, call script support, and other campaign consulting....
Remote Work- Arlington, VA (24 miles from Columbia, MD)
- 12 days ago
- Arlington, VA (24 miles from Columbia, MD)
- 12 days ago
Company Description Govini transforms Defense Acquisition from an outdated manual process to a software-driven strategic advantage for the United States. Our flagship product, Ark, supports Supply...
- Fulton, MD (3 miles from Columbia, MD)
- 12 days ago
- Fulton, MD (3 miles from Columbia, MD)
- 12 days ago
Analyze test results, identifying winning variations and providing actionable insights to optimize marketing campaigns and improve user experience....
- McLean, VA (23 miles from Columbia, MD)
- 13 days ago
- McLean, VA (23 miles from Columbia, MD)
- 13 days ago
Pricing Analyst, Lead Location US- ID 2025-2401 Category Contracts, Purchasing, Legal & Proposal Services Position Type Full-Time Remote Yes Clearance Required None Overview AMERICAN SYSTEMS is an...
Demographic Data for Columbia, MD
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Salary for Marketing Research Analyst Jobs in Columbia, MD
Highest Education Level
Marketing Research Analysts in Columbia, MD offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Financial Modeling
- IBM SPSS Statistics
- Quantitative Research
- Pricing Analysis
- Marketing Campaigns
- Marketing Strategies
- Google Tag Manager
- Marketing Automation
- Marketing Analytics
- Paid Search
- Google Ads
- Web Analytics
- Customer Insight
- Customer Acquisition
- Segmentation
- Pricing Strategies
- Advertising Sales
- Strategic Marketing
- Email Marketing
- A/B Testing
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Market Planning
- Search Engine Optimization
- Google Analytics
- Market Research
- Media
- Data Visualization
- Proposals
- Business Intelligence
- Acquisitions
- Data Analytics
- Microsoft Power BI
- Strategy Development
- Tableau
- Engineering
- Finance
- SQL
- Analytical Skills
- Implementation
- Decision Making
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Data Analysis
- Interpersonal Skills
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Organization
- Research Skills
- Scheduling
- Leadership
- Communication Skills
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