Marketing Research Analyst Jobs in Maryland
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Our client, in the pharmaceutical space, is looking to add a Medical Digital Marketing Strategist to their team. This person will work directly with medical directors to turn their insights into...
Eliassen Group Brand Analyst in Annapolis , Maryland Brand Analyst Anywhere Type: Contract Category: Program/Project Management Industry: Retail Workplace Type: Remote Reference ID: JN -...78 Date...
Department: Practice Administration About Us: Ballard Spahr is a renowned national law firm with more than 750 lawyers across 18 offices in the United States. A career at Ballard Spahr offers a...
DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a...
Public Health Business Intelligence Analyst Johns Hopkins University - 4.0 Baltimore, MD Job Details Full-time $46,200 - $80,800 a year 2 days ago Qualifications Microsoft Word Power BI Database...
Westat is an employee-owned corporation providing research services to agencies of the U.S. Government, as well as businesses, foundations, and state and local governments. Westat's research,...
We are seeking a Sr. Business Intelligence Analyst II who develops the buildout and maintenance of data to support School of Medicine's Central Finance function and manages a 'Data and Report...
Do you enjoy working with financial data? Do you love working with numbers and spreadsheets? Are you skilled in financial analysis, problem-solving, proposal cost volume development, and have a...
There is a place for you at T. Rowe Price to grow, contribute, learn, and make a difference. We are a premierassetmanagerfocused on delivering global investment management excellence and...
DataLab USA is an analytics and technology driven database marketing consultancy. We combine sophisticated technology, cutting edge analytics and an intrinsic understanding of marketing to build...
Tracks, analyzes, and prepares results of marketing campaigns to inform future activity....
Act as the internal subject matter expert for the client's business processes, business data, and marketing campaign business rules....
Seeking highly motivated individuals looking for an exciting career in Auto Pricing! Do you love to solve problems? Do challenging analytical questions keep you up at night? Do you want to start a...
Description Do you enjoy working with financial data? Do you love working with numbers and spreadsheets? Are you skilled in financial analysis, problem-solving, proposal cost volume development,...
campaigns Conducts research to determine the probability of a product or service's success Partners with marketing and business units to determine promotional objectives Analyzes and provides insights...
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Salary for Marketing Research Analyst Jobs in Maryland
Highest Education Level
Marketing Research Analysts in Maryland offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Marketing Strategies
- Marketing Analytics
- Multi-Channel Marketing
- Google Tag Manager
- Digital Content
- Paid Search
- Keyword Research
- Product Marketing
- Marketing Automation
- Google Ads
- Marketing Operations
- Segmentation
- Web Analytics
- Global Marketing
- A/B Testing
- Qualitative Research
- Category Management
- Brand Marketing
- Corporate Communications
- Email Marketing
- Pricing Strategies
- Market Planning
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Google Analytics
- Market Research
- Media
- Business Intelligence
- Data Visualization
- Acquisitions
- Data Analytics
- Tableau
- Strategy Development
- SQL
- Analytical Skills
- Finance
- Decision Making
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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