Marketing Specialist Jobs in Charleston, WV
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Business Development & Communications Specialist Job ID 208932 Posted 07-Mar-2025 Service line GWS Segment Role type Full-time Areas of Interest Communications/Public Relations Location(s) Remote...
We are looking for an enthusiastic and detail-oriented Digital Marketing Specialist to join our team....
Remote WorkGlobal Product Marketing Specialist, Infection Control Apparel
- Charleston, WV
- 6 days ago
- Charleston, WV
- 6 days ago
Support and launch commercial tactics such as collateral development and value propositions Take informed risk and be biased toward action....
Senior Sales & Business Development Representative
- Charleston, WV
- 15 days ago
- Charleston, WV
- 15 days ago
Wolters Kluwer is a global leader in professional information services that combines deep domain knowledge with specialized technology. Our portfolio offers software tools coupled with content and...
Carrington Email Marketing Specialist in Charleston , West Virginia Come join our team and work remote from home!...
Sales & Marketing Specialist Charleston, WV, United States JOB DESCRIPTION This Job Description May Cause Extreme Excitement and Career Growth At AMP Sales & Marketing Solutions, we believe a great...
locations Job Details Description GAI seeks a skilled, highly motivated, results-driven Marketing Specialist to join our dynamic Transportation & Infrastructure team....
- Saint Albans, WV (11 miles from Charleston, WV)
- 90+ days ago
- Saint Albans, WV (11 miles from Charleston, WV)
- 90+ days ago
About Agent Pipeline Founded in 1988, West Virginia-based Agent Pipeline is one of the most successful insurance marketing organizations (IMOs) in the United States, with vast network of proud...
Demographic Data for Charleston, WV
Moving to Charleston, WV? Find some basic demographic data about Charleston, WV below.
Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Charleston, WV
Highest Education Level
Marketing Specialists in Charleston, WV offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Multitasking
- Policy Development
- Affirmative Action
- Closing
- Flexibility
- Collateral Development
- Marketing Campaigns
- Content Marketing
- Marketing Strategies
- Marketing Communications
- Web Marketing
- Digital Content
- Marketing Automation
- Email Campaigns
- Google Ads
- AP Stylebook
- Segmentation
- Brand Awareness
- Hootsuite
- Email Marketing
- Media Relations
- Press Releases
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Social Media Management
- Journalism
- Google Analytics
- WordPress
- Market Analysis
- Copywriting
- Social Media Marketing
- Market Research
- Social Media Strategy
- Content Development
- HubSpot
- Ecommerce
- Branding
- Media
- Canva
- Adobe Creative Suite
- Merchandising
- Adobe
- Public Relations
- Liaison
- Strategy Development
- Customer Satisfaction
- Business Development
- Customer Relationship Management
- Writing Skills
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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Here are some other career titles that require similar skills
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