Marketing Specialist Jobs in West Virginia
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Business Development & Communications Specialist
- Charleston, WV
- 13 hours ago
- Charleston, WV
- 13 hours ago
Business Development & Communications Specialist Job ID 208932 Posted 07-Mar-2025 Service line GWS Segment Role type Full-time Areas of Interest Communications/Public Relations Location(s) Remote...
WERE CHANGING ENTERTAINMENT. COME JOIN US. Were always looking for talent that believes in having fun. At PENN Entertainment, youll get to be a part of an exciting industry, where the days and...
We are looking for an enthusiastic and detail-oriented Digital Marketing Specialist to join our team....
Remote WorkGlobal Product Marketing Specialist, Infection Control Apparel
- Charleston, WV
- 5 days ago
- Charleston, WV
- 5 days ago
Support and launch commercial tactics such as collateral development and value propositions Take informed risk and be biased toward action....
Specialist IV - External Marketing and Communications Specialist
- Huntington, WV
- 9 days ago
- Huntington, WV
- 9 days ago
Posting Details Come and join the Bearkat community! Named after Texas' legendary hero, General Sam Houston, the university boasts a rich historical legacy that resonates with the spirit of Texas,...
Senior Sales & Business Development Representative
- Charleston, WV
- 13 days ago
- Charleston, WV
- 13 days ago
Wolters Kluwer is a global leader in professional information services that combines deep domain knowledge with specialized technology. Our portfolio offers software tools coupled with content and...
The Marketing Specialist is a resource for the field/business units for marketing and advertising....
Overview Mountain River Physical Therapy, is a member of the Confluent Health family of physical therapy and occupational therapy companies. We are looking for a Part-Time (flexible schedule...
campaigns and standardized programs, ensuring accuracy and proper segmentation Support the execution of trigger-based campaigns to ensure timely, targeted communication that enhances audience engagement...
Carrington Email Marketing Specialist in Charleston , West Virginia Come join our team and work remote from home!...
Digital Content Producer/Multimedia Journalist - Wtap
- Parkersburg, WV
- 30+ days ago
- Parkersburg, WV
- 30+ days ago
About Gray Media: Gray Media is a leading media company that owns and operates high-quality stations in 113 television markets that collectively reach 36 percent of US television households. We...
Sales & Marketing Specialist Charleston, WV, United States JOB DESCRIPTION This Job Description May Cause Extreme Excitement and Career Growth At AMP Sales & Marketing Solutions, we believe a great...
locations Job Details Description GAI seeks a skilled, highly motivated, results-driven Marketing Specialist to join our dynamic Transportation & Infrastructure team....
Job Description: The Department of Clinical and Transitional Sciences is seeking an experienced Recruitment and Marketing Specialist....
About Agent Pipeline Founded in 1988, West Virginia-based Agent Pipeline is one of the most successful insurance marketing organizations (IMOs) in the United States, with vast network of proud...
Demographic Data for West Virginia
Moving to West Virginia? Find some basic demographic data about West Virginia below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Specialist Jobs in West Virginia
Highest Education Level
Marketing Specialists in West Virginia offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Multitasking
- Affirmative Action
- Closing
- Flexibility
- Collateral Development
- Marketing Campaigns
- Content Marketing
- Marketing Strategies
- Marketing Communications
- Pardot
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- AP Stylebook
- Segmentation
- Brand Awareness
- Hootsuite
- Email Marketing
- Media Relations
- Press Releases
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Social Media Management
- Journalism
- Google Analytics
- WordPress
- Market Analysis
- Copywriting
- Social Media Marketing
- Content Development
- Social Media Strategy
- HubSpot
- Ecommerce
- Branding
- Media
- Canva
- Adobe Creative Suite
- Adobe
- Merchandising
- Public Relations
- Liaison
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Business Development
- Writing Skills
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Specialist Related Career Advice Articles
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »