Marketing Specialist Jobs in Grand Rapids, MI
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Serves in a consulting role with key clients, translating business objectives into communications and marketing strategies, providing counsel and guidance....
Digital Marketing Specialist Location: Grand Rapids Department: 71200 - Web Content Advertised Salary: $45,000-$48,000. Salary commensurate with education, experiences, and other requirements....
Video Marketing Specialist Video Marketing Specialist (M/F/D)* TGW is currently seeking a highly skilled and creative Video Marketing Specialist for its sales team....
Tel Sales Market Development Representative - Michigan
- Grand Rapids, MI
- 5 days ago
- Grand Rapids, MI
- 5 days ago
Sazerac Company Overview Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the...
Remote WorkDirect Marketing Associate - Greater Michigan
- Kentwood, MI (6 miles from Grand Rapids, MI)
- 7 days ago
- Kentwood, MI (6 miles from Grand Rapids, MI)
- 7 days ago
Job Name: Direct Marketing Associate - Greater Michigan General information Location:, MI Date: 04-Sep-2025 Company: Renewal by Andersen Posting City: Kentwood, MI Ref #: 7569 State: MI...
Retail and Event Marketing Promoter - Greater Michigan, Grand Rapids
- Kentwood, MI (6 miles from Grand Rapids, MI)
- 7 days ago
- Kentwood, MI (6 miles from Grand Rapids, MI)
- 7 days ago
Job Name: Retail and Event Marketing Promoter - Greater Michigan, Grand Rapids General information Location:, MI Date: 04-Sep-2025 Company: Renewal by Andersen Posting City: Kentwood, MI Ref #:...
Direct Marketing Associate - Grand Rapids
- Kentwood, MI (6 miles from Grand Rapids, MI)
- 7 days ago
- Kentwood, MI (6 miles from Grand Rapids, MI)
- 7 days ago
Job Name: Direct Marketing Associate - Grand Rapids General information Location:, MI Date: 04-Sep-2025 Company: Renewal by Andersen Posting City: Kentwood, MI Ref #: 7567 State: MI Description &...
Retail and Event Marketing Promoter - Allendale, MI
- Allendale, MI (13 miles from Grand Rapids, MI)
- 7 days ago
- Allendale, MI (13 miles from Grand Rapids, MI)
- 7 days ago
Are you outgoing? Do you love helping people? Were looking for talented marketers to join the Retail & Event Marketing Team at Renewal by Andersen, the #1 Window and Door Manufacturer in the...
Abercrombie & Fitch - Brand Representative, Woodland (MI)
- Caledonia, MI (13 miles from Grand Rapids, MI)
- 11 days ago
- Caledonia, MI (13 miles from Grand Rapids, MI)
- 11 days ago
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
You have a strong knowledge of SaaS business models, customer journeys, and demand generation tactics (preferred). Why Join Cavallo?...
- Rockford, MI (14 miles from Grand Rapids, MI)
- 15 days ago
- Rockford, MI (14 miles from Grand Rapids, MI)
- 15 days ago
The Senior Digital Marketing Specialist supports the development and execution of digital marketing efforts for the Work Group brands through paid media; collaborates with Ecommerce team to ensure alignment...
Brand Representative (Sales Associate), Woodland Mall (Kentwood, MI)
- Kentwood, MI (6 miles from Grand Rapids, MI)
- 15 days ago
- Kentwood, MI (6 miles from Grand Rapids, MI)
- 15 days ago
Who Are We? Stand Out For Good, Inc. is a rapidly growing womens fashion company with 5 unique brands, in 130+ locations, across 38 states. Our stores feel like a sanctuary - a place of beauty...
Hollister Co. - Brand Representative, Woodland (MI)
- Grand Rapids, MI
- 22 days ago
- Grand Rapids, MI
- 22 days ago
Company Description Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic...
Hollister Co. - Brand Representative, Rivertown Crossings
- Grandville, MI (8 miles from Grand Rapids, MI)
- 22 days ago
- Grandville, MI (8 miles from Grand Rapids, MI)
- 22 days ago
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Trade Marketing Representative (Grand Rapids, MI)
- Grand Rapids, MI
- 30+ days ago
- Grand Rapids, MI
- 30+ days ago
At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working...
Demographic Data for Grand Rapids, MI
Moving to Grand Rapids, MI? Find some basic demographic data about Grand Rapids, MI below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Specialist Jobs in Grand Rapids, MI
Highest Education Level
Marketing Specialists in Grand Rapids, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Brand Awareness
- Marketing & Advertising
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Journalism
- Blogging
- Search Engine Optimization
- Social Media Management
- Brand Development
- Competitive Analysis
- Content Management
- Google Analytics
- Search Engine Marketing
- Copywriting
- Social Media Marketing
- Market Analysis
- Adobe InDesign
- Content Development
- HubSpot
- Ecommerce
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Liaison
- Public Relations
- Customer Satisfaction
- Strategy Development
- Customer Relationship Management
- Customer Relations
- Retail
- Driving
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Specialist Related Career Advice Articles
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »