Marketing Specialist Jobs in Grand Rapids, MI

A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.

Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.

1-14 of 14 Jobs

Marketing and Communications Intern

  • Wyoming, MI (8 miles from Grand Rapids, MI)
  • 2 days ago
  • Wyoming, MI (8 miles from Grand Rapids, MI)
  • 2 days ago

Marketing and Communications Paid Intern Part-Time Flexible schedule Hours to be determined with candidate About Us : As Michigan's third-largest and most comprehensive education service provider...

Digital Content Producer [Grand Rapids]

  • Grand Rapids, MI
  • 4 days ago
  • Grand Rapids, MI
  • 4 days ago

The Digital Content Producer is responsible for crafting local news stories for woodtv.com (everything from quick-hit local stories to breaking news and enterprise reports), packaging broadcast...

Audi Brand Specialist

  • Grand Rapids, MI
  • 7 days ago
  • Grand Rapids, MI
  • 7 days ago

Fox Motors has a Brand Specialist opening in Grand Rapids, MI at Fox Audi Grand Rapids. You would contribute to our overall vision, "Working together moving people throughout life," by developing...

Associate Marketing Specialist for B2B Product Marketing

  • Grand Rapids, MI
  • 8 days ago
  • Grand Rapids, MI
  • 8 days ago

Priority Health is seeking an Associate Marketing Specialist for our B2B Marketing team as part of Priority Health Employer Solutions division....

Marketing Specialist

  • Grand Rapids, MI
  • 11 days ago
  • Grand Rapids, MI
  • 11 days ago

The Marketing Specialist is responsible for supporting the development and execution of marketing strategies to promote non-credit and grant-funded programs within the School of Workforce Training....

Stores Marketing Specialist

  • Wyoming, MI (8 miles from Grand Rapids, MI)
  • 14 days ago
  • Wyoming, MI (8 miles from Grand Rapids, MI)
  • 14 days ago

Welcome to Gordon Food Service! We are excited that you are thinking about opportunities with us, and we have an amazing story to share. See below for a quick glance of who we are and the impact...

Sr. Marketing Brand Specialist

  • Grand Rapids, MI
  • 15 days ago
  • Grand Rapids, MI
  • 15 days ago

Overview Responsible for assisting in the implementation and execution of the marketing plan for both new and existing products on our Deep Cleaning Consumables marketing team. The individual in...

Digital Content Producer

  • Grand Rapids, MI
  • 23 days ago
  • Grand Rapids, MI
  • 23 days ago

The Digital Content Producer is responsible for crafting local news stories for woodtv.com (everything from quick-hit local stories to breaking news and enterprise reports), packaging broadcast...

Market Development Representative - On Premise - Grand Rapids, MI

  • Grand Rapids, MI
  • 23 days ago
  • Grand Rapids, MI
  • 23 days ago

Sazerac Company Overview Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the...

Digital Marketing Specialist

  • Rockford, MI (14 miles from Grand Rapids, MI)
  • 30+ days ago
  • Rockford, MI (14 miles from Grand Rapids, MI)
  • 30+ days ago

With Project Bootstrap, we champion and support those in skilled trades careers through donations, marketing campaigns and ambassador programs....

Commercial Lines New Business Marketing Specialist for Sales

  • Grand Rapids, MI
  • 30+ days ago
  • Grand Rapids, MI
  • 30+ days ago

Brown & Brown is Seeking a Commercial Lines New Business Marketing Specialist for Sales to join our growing team in Grand Rapids, MI....

Hollister Co. - Brand Representative, Rivertown Crossings

  • Grandville, MI (8 miles from Grand Rapids, MI)
  • 90+ days ago
  • Grandville, MI (8 miles from Grand Rapids, MI)
  • 90+ days ago

Company Description Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic...

Abercrombie & Fitch - Brand Representative, Woodland (MI)

  • Grand Rapids, MI
  • 90+ days ago
  • Grand Rapids, MI
  • 90+ days ago

Company Description Abercrombie & Fitch returns to Grand Rapids! Join our team and be a part of a NEW STORE opening at Woodland Mall! Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global...

Hollister Co. - Brand Representative, Woodland (MI)

  • Grand Rapids, MI
  • 90+ days ago
  • Grand Rapids, MI
  • 90+ days ago

Company Description Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic...

Demographic Data for Grand Rapids, MI

Moving to Grand Rapids, MI? Find some basic demographic data about Grand Rapids, MI below.


Local
National
377,695
10,701
Large

Marketing Specialist Online Courses and Training Opportunities

iHireMarketing curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Paediatric Dentistry for Non-Specialists
This course aims to provide you with the practical advice and guidance you need to treat childrens dental issues and emergencies, achieving excellent results. Apart from various treatment options,...
Green Marketing y Marketing Experiencial
Desarrolla las bases del Green Marketing y Experiencial y se un experto, incorporando la sustentabilidad medioambiental y la estimulacion del consumidor mediante los sentidos, utilizando...
Marketing Foundations
Examine the basic building blocks of marketing as a part of the overall business strategy. This foundational marketing course will give you an introductory understanding of marketing functions...

Title Synonyms

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Salary for Marketing Specialist Jobs in Grand Rapids, MI

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireMarketing research efforts.

Highest Education Level

Marketing Specialists in Grand Rapids, MI offer the following education background
Bachelor's Degree
64.6%
Master's Degree
22.3%
Associate's Degree
4.4%
High School or GED
4.3%
Vocational Degree or Certification
2.4%
Doctorate Degree
1.2%
Some College
0.5%
Some High School
0.3%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Marketing Specialists in Grand Rapids, MI
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


Other Career Titles

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