Marketing Research Analyst Jobs in Madison, WI
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Demonstrated leadership in project and program planning and marketing strategy development Commitment to focus on key organizational priorities and strategies, as well as articulate with others Excellent...
They are partners who help identify opportunities and actualize marketing strategies. We're seeking a Marketing Insights Researcher to join the Meta brand Marketing Insights team....
Eliassen Group Brand Analyst in Madison , Wisconsin Brand Analyst Anywhere Type: Contract Category: Program/Project Management Industry: Retail Workplace Type: Remote Reference ID: JN -...78 Date...
Expertise in the development of ROI-focused email marketing campaigns, including strategizing and implementing email marketing campaigns and automations with experience improving CTR, open rates and...
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JOB REQUIREMENTS: Overview Baker Tilly is a leading advisory, tax andassurance firm, providing clients with a genuine coast-to-coast andglobal advantage in major regions of the U.S. and in many of...
Associate Pricing Analyst Job Location (Short): Madison, Alabama-USA Workplace Type: Remote Business Unit: ALI Req Id: 1242 Responsibilities Hexagon's Asset Lifecyle Intelligence (ALI) Division is...
Remote WorkGlobal Marketing Data Analyst, Marketing & Communication
- Madison, WI
- 90+ days ago
- Madison, WI
- 90+ days ago
Provide actional insights based on data analysis to help inform marketing strategies, improve conversion rates and maximize ROI....
Remote WorkDemographic Data for Madison, WI
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Marketing Research Analysts in Madison, WI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Marketing Strategies
- Marketing Analytics
- Multi-Channel Marketing
- Google Tag Manager
- Digital Content
- Paid Search
- Keyword Research
- Product Marketing
- Marketing Automation
- Google Ads
- Marketing Operations
- Segmentation
- Web Analytics
- Global Marketing
- A/B Testing
- Qualitative Research
- Category Management
- Brand Marketing
- Corporate Communications
- Email Marketing
- Pricing Strategies
- Market Planning
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Google Analytics
- Market Research
- Media
- Business Intelligence
- Data Visualization
- Acquisitions
- Data Analytics
- Tableau
- Strategy Development
- SQL
- Analytical Skills
- Finance
- Decision Making
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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