Marketing Research Analyst Jobs in West Virginia
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Senior Pricing Analyst (level 4) Northrop Grumman Today Secret Unspecified Unspecified Logistics Rocket Center, WV (ON-SITE/OFFICE) Requisition ID: R10180298 Category: Business Management...
They are partners who help identify opportunities and actualize marketing strategies. We're seeking a Marketing Insights Researcher to join the Meta brand Marketing Insights team....
Gas Marketing Analyst Infinity Natural Resources Location Morgantown Posted date 3 days ago Minimum level N/A Job type Full-time Job category Other Infinity Natural Resources is seeking a...
Eliassen Group Brand Analyst in Charleston , West Virginia Brand Analyst Anywhere Type: Contract Category: Program/Project Management Industry: Retail Workplace Type: Remote Reference ID: JN...
(Hybrid) Marketing Strategist - WVU Career Services Center
- Morgantown, WV
- 14 days ago
- Morgantown, WV
- 14 days ago
Conduct in-depth market research to understand student needs, industry trends, and competitor landscape to inform marketing strategies....
Provide insights to refine digital marketing strategies and improve ROI....
Requisition ID: R10180298 Category: Business Management Location: Rocket Center, West Virginia, United States of America | Elkton, Maryland, United States of America | McLean, Virginia, United...
The Strategic Communications and Marketing department at West Virginia University is currently accepting applications for a Marketing Strategist Adventure WV and Campus Recreation. About the...
Primary responsibilities include, but are not limited to, the following: Estimating labor costs of manufacturing and engineering based on request for proposal (RFP) data submitted by prospective...
(on-site) Marketing Strategist - College of Creative Arts and Media, Online Programs
- Morgantown, WV
- 30+ days ago
- Morgantown, WV
- 30+ days ago
This role involves high-level writing, content creation, and the execution of innovative, impactful marketing campaigns for all online programs....
RELOCATION ASSISTANCE: No relocation assistance availableCLEARANCE TYPE: SecretTRAVEL: Yes, 10% of the Time Description At Northrop Grumman, our employees have incredible opportunities to work on...
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Salary for Marketing Research Analyst Jobs in West Virginia
Highest Education Level
Marketing Research Analysts in West Virginia offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Marketing Strategies
- Marketing Analytics
- Multi-Channel Marketing
- Google Tag Manager
- Digital Content
- Paid Search
- Keyword Research
- Product Marketing
- Marketing Automation
- Google Ads
- Marketing Operations
- Segmentation
- Web Analytics
- Global Marketing
- A/B Testing
- Qualitative Research
- Category Management
- Brand Marketing
- Corporate Communications
- Email Marketing
- Pricing Strategies
- Market Planning
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Google Analytics
- Market Research
- Media
- Business Intelligence
- Data Visualization
- Acquisitions
- Data Analytics
- Tableau
- Strategy Development
- SQL
- Analytical Skills
- Finance
- Decision Making
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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