Marketing Research Analyst Jobs in Houston, TX
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Summary As a Marketing Analyst at NRG, you will be a key contributor to our marketing strategy, leveraging data to optimize campaigns and drive business growth....
Are you looking for a career in a dynamic and innovative company that values versatility, growth, and teamwork? Look no further than Delek US Holdings! WHAT IS DELEK? WHAT DO WE DO? We are a...
At DistributionNOW, we believe our associates are the best in the business. We value and reward hardworking, creative, and dedicated employees that desire to be part of a team committed to...
Phillips 66 & YOU - Together we can fuel the future The Pricing Analyst, Finished Lubricants will analyze pricing data and implement pricing strategies to maximize profitability, often engaging...
Summary As a Marketing Analyst at NRG, you will be a key contributor to our marketing strategy, leveraging data to optimize campaigns and drive business growth....
Summary As a Marketing Analyst at NRG, you will be a key contributor to our marketing strategy, leveraging data to optimize campaigns and drive business growth....
The purpose of the Senior Pricing Analyst - Mass Markets role is to support the Mass Market division/department of Symmetry in its efforts to drive profitability through the retail-gas product...
- Humble, TX (17 miles from Houston, TX)
- 17 days ago
- Humble, TX (17 miles from Houston, TX)
- 17 days ago
Benefits: Medical We offer a number of plans for a variety of health care services and supplies, including preventative care, inpatient and outpatient services and prescription drugs. Vision The...
Marketing Strategist & Planner, Manager A passionate and pro-active marketer and planner to join Hearst Newspaper Media Strategy This position will support Strategic Account Executives across...
Title: Lead Pricing Analyst Belong, Connect, Grow, with KBR! Program Summary KBR is making meaningful investments in the Pricing Team that supports our Mission Technical Solutions Readiness &...
Remote WorkCollaborate on the development of new marketing campaigns by defining goals, establishing KPIs and determining measurement methodologies....
The Risk Pricing Analyst is responsible for designing, developing, and maintaining forward and market curves for all physical and derivative products represented in CITGO's trading portfolio. This...
DSV - Global transport and logistics In 1976, ten independent hauliers joined forces and founded DSV in Denmark. Since then, DSV has evolved to become the world's 3rd largest supplier of global...
DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a...
Aftermarket Pricing Analyst Job Category: None Requisition Number: AFTER001211 ing Details ed: February 25, 2025 Full-Time On-site Locations Showing 1 location Advanced Pressure Systems Houston,...
Demographic Data for Houston, TX
Moving to Houston, TX? Find some basic demographic data about Houston, TX below.
Marketing Research Analyst Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job title
Salary for Marketing Research Analyst Jobs in Houston, TX
Highest Education Level
Marketing Research Analysts in Houston, TX offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Financial Modeling
- VLOOKUP
- Pricing Analysis
- Marketing Campaigns
- Marketing Strategies
- Multi-Channel Marketing
- Google Tag Manager
- Marketing Automation
- Marketing Analytics
- Paid Search
- Product Marketing
- Google Ads
- Web Analytics
- Customer Acquisition
- Segmentation
- Pricing Strategies
- Brand Marketing
- Strategic Marketing
- Email Marketing
- A/B Testing
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Market Planning
- Search Engine Optimization
- Google Analytics
- Market Research
- Media
- Data Visualization
- Proposals
- Business Intelligence
- Acquisitions
- Data Analytics
- Microsoft Power BI
- Strategy Development
- Tableau
- Finance
- SQL
- Analytical Skills
- Implementation
- Retail
- Decision Making
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Data Analysis
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Microsoft Word
- Time Management
- Organization
- Research Skills
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Research Analyst Related Career Advice Articles
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »