Marketing Research Analyst Jobs in Houston, TX
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
DSV - Global transport and logistics In 1976, ten independent hauliers joined forces and founded DSV in Denmark. Since then, DSV has evolved to become the world's 3rd largest supplier of global...
- Sugar Land, TX (18 miles from Houston, TX)
- 8 days ago
- Sugar Land, TX (18 miles from Houston, TX)
- 8 days ago
Are you looking to step into a new career? Industrial Info Resources, the leading market intelligence firm in the US, is on the lookout for an energetic Market Research Analyst to join our...
DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a...
Aftermarket Pricing Analyst Job Category: None Requisition Number: AFTER001211 ing Details ed: February 25, 2025 Full-Time On-site Locations Showing 1 location Advanced Pressure Systems Houston,...
General Description: Responsible for analyzing information and creating financial and marketing deliverables for the ancillary coverages of smaller clients with less complex benefit programs....
- Katy, TX (22 miles from Houston, TX)
- 30+ days ago
- Katy, TX (22 miles from Houston, TX)
- 30+ days ago
WHAT WE DO Whether launching new products, penetrating new consumer segments, or executing sales and marketing strategies, we can help you reach your business goals. 2020 Companies identifies the opportunities...
Remote WorkMarketing Strategy Analyst Description - Job Summary This role is responsible for driving the development, implementation, and monitoring of strategic marketing plans and initiatives within the Print...
- Spring, TX (21 miles from Houston, TX)
- 45+ days ago
- Spring, TX (21 miles from Houston, TX)
- 45+ days ago
Marketing Strategy Analyst Description - Job Summary This role is responsible for driving the development, implementation, and monitoring of strategic marketing plans and initiatives within the Print...
This individual should be able to come up with detailed marketing campaigns for specific programs, in addition to a year-to-year strategy and be able to pivot and change as business priorities shift...
Job Description : Content Marketing Strategist Huntsman Corporation is a publicly traded global manufacturer and marketer of differentiated and specialty chemicals. Our chemical products number in...
- Sugar Land, TX (18 miles from Houston, TX)
- 90+ days ago
- Sugar Land, TX (18 miles from Houston, TX)
- 90+ days ago
It's fun to work in a company where people truly BELIEVE in what they're doing! We're committed to bringing passion and customer focus to the business. Essential duties and responsibilities: Work...
By analyzing customer behavior, campaign performance, and market trends, you will play a pivotal role in optimizing our marketing strategies and maximizing ROI....
Monitors integrity of the information contained in the databases and determines how to translate data into usable, actionable information for the formation and execution of marketing strategies and...
Demographic Data for Houston, TX
Moving to Houston, TX? Find some basic demographic data about Houston, TX below.
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Salary for Marketing Research Analyst Jobs in Houston, TX
Highest Education Level
Marketing Research Analysts in Houston, TX offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Marketing Strategies
- Marketing Analytics
- Google Tag Manager
- Digital Content
- Paid Search
- Keyword Research
- Product Marketing
- Marketing Automation
- Google Ads
- Marketing Operations
- Segmentation
- Web Analytics
- Global Marketing
- A/B Testing
- Qualitative Research
- Category Management
- Brand Marketing
- Corporate Communications
- Email Marketing
- Pricing Strategies
- Market Planning
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Google Analytics
- Market Research
- Media
- Business Intelligence
- Data Visualization
- Acquisitions
- Data Analytics
- Tableau
- Strategy Development
- SQL
- Analytical Skills
- Finance
- Implementation
- Decision Making
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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