Marketing Research Analyst Jobs in Collierville, TN
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
- Memphis, TN (22 miles from Collierville, TN)
- 10 days ago
- Memphis, TN (22 miles from Collierville, TN)
- 10 days ago
Growth Opportunities: Leverage a test-and-learn approach to explore additional growth channels, such as influencer marketing, to diversify customer acquisition strategies....
Remote WorkPosition Overview: The Sales Pricing Analyst will need to be detail-oriented and have a solid analytical mindset with knowledge of the drayage and supply-chain market. The ideal candidate will...
- Memphis, TN (22 miles from Collierville, TN)
- 22 days ago
- Memphis, TN (22 miles from Collierville, TN)
- 22 days ago
Campaign Management: Manages B2B marketing campaigns and strategies through Salesforce Marketing Cloud Account Engagement (MCAE/Pardot), including list email and journey development to drive engagement...
- Memphis, TN (22 miles from Collierville, TN)
- 23 days ago
- Memphis, TN (22 miles from Collierville, TN)
- 23 days ago
Digital Marketing Analyst US-TN - Memphis Accounting Fortune 500 Clients 3/25/2025 6:34:04 PM About Acro Acro Service Corp. (Acro) is a one of the largest U.S. staffing firms providing...
Demographic Data for Collierville, TN
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Salary for Marketing Research Analyst Jobs in Collierville, TN
Highest Education Level
Marketing Research Analysts in Collierville, TN offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Financial Modeling
- IBM SPSS Statistics
- Quantitative Research
- Pricing Analysis
- Marketing Campaigns
- Marketing Strategies
- Google Tag Manager
- Marketing Automation
- Marketing Analytics
- Paid Search
- Product Marketing
- Google Ads
- Web Analytics
- Customer Insight
- Customer Acquisition
- Segmentation
- Pricing Strategies
- Advertising Sales
- Strategic Marketing
- Press Releases
- Email Marketing
- A/B Testing
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Market Planning
- Search Engine Optimization
- Google Analytics
- Market Research
- Media
- Data Visualization
- Proposals
- Business Intelligence
- Acquisitions
- Data Analytics
- Microsoft Power BI
- Strategy Development
- Tableau
- Engineering
- Finance
- SQL
- Analytical Skills
- Implementation
- Decision Making
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Data Analysis
- Interpersonal Skills
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Organization
- Research Skills
- Scheduling
- Leadership
- Communication Skills
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