Marketing Research Analyst Jobs in Raleigh, NC
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Business Analyst - Marketing Technology
- Cary, NC (8 miles from Raleigh, NC)
- 4 days ago
- Cary, NC (8 miles from Raleigh, NC)
- 4 days ago
Business Analyst - Marketing Technology Location(s) Cary, North Carolina New York, New York City/Cities Cary, New York Country United States Working Schedule Full-Time Work Arrangement Hybrid...
Strong focus on understanding customer needs and preferences to tailor marketing strategies....
Functional Analyst Marketing Technology
- Cary, NC (8 miles from Raleigh, NC)
- 15 days ago
- Cary, NC (8 miles from Raleigh, NC)
- 15 days ago
About Us: Join our dynamic team at MetLife, where we are revolutionizing the marketing technology landscape. We are committed to delivering innovative solutions that enhance customer engagement...
Pricing Analyst (Pricing Analytics)
- Durham, NC (21 miles from Raleigh, NC)
- 16 days ago
- Durham, NC (21 miles from Raleigh, NC)
- 16 days ago
Overview: Responsible for the development and analysis of fair market value pricing for clinical trial agreements including benchmarking fees and drafting and finalizing financial exhibits to...
Our Story Avison Young is a global commercial real estate brokerage and advisory firm, offering transaction, management, financial and consulting services. Weve designed our corporate structure to...
Team Member will be required to be onsite four days a week at our Raleigh HQ. About Advance Auto Parts Founded in Roanoke, VA in 1932, Advance Auto Parts is a leading automotive aftermarket retail...
Key Responsibilities: Data Analysis & Reporting: Monitor and analyze marketing campaign performance, including response rates, geographic trends, and other key performance indicators Generate regular...
Junior Product & Pricing Analyst - Olympic & Paralympic Games
- Raleigh, NC
- 30+ days ago
- Raleigh, NC
- 30+ days ago
Who We Are: On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports,...
DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a...
Demographic Data for Raleigh, NC
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Salary for Marketing Research Analyst Jobs in Raleigh, NC
Highest Education Level
Marketing Research Analysts in Raleigh, NC offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Financial Modeling
- VLOOKUP
- Pricing Analysis
- Marketing Campaigns
- Marketing Strategies
- Google Tag Manager
- Marketing Automation
- Marketing Analytics
- Paid Search
- Product Marketing
- Google Ads
- Web Analytics
- Customer Acquisition
- Segmentation
- Pricing Strategies
- Brand Marketing
- Strategic Marketing
- Email Marketing
- A/B Testing
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Market Planning
- Search Engine Optimization
- Google Analytics
- Market Research
- Media
- Data Visualization
- Proposals
- Business Intelligence
- Acquisitions
- Data Analytics
- Microsoft Power BI
- Strategy Development
- Tableau
- Finance
- SQL
- Analytical Skills
- Implementation
- Retail
- Decision Making
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Data Analysis
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Microsoft Word
- Time Management
- Organization
- Research Skills
- Scheduling
- Leadership
- Communication Skills
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