Marketing Research Analyst Jobs in Charlotte, NC

A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.

Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.

1-10 of 10 Jobs

Senior Digital Analyst - Marketing

  • Charlotte, NC
  • 10 hours ago
  • Charlotte, NC
  • 10 hours ago

General information Career area Marketing Work Location(s) 500 Woodward Avenue, MI, 601 S. Tryon Street, NC Remote? No Ref # 19256 Posted Date 02-24-25 Working time Full time Ally and Your Career...

Pricing Analyst

  • Charlotte, NC
  • 11 days ago
  • Charlotte, NC
  • 11 days ago

Overview Magnera's purpose is to better the world with new possibilities made real. For more than 160 years, the originating companies have delivered the material solutions their partners need to...

Digital Marketing Analyst, Email (Hybrid)

  • Charlotte, NC
  • 11 days ago
  • Charlotte, NC
  • 11 days ago

This role is key in developing and executing email marketing strategies that align with business priorities while keeping the customer experience at the forefront....

Sr. Marketing Consultant, B2B Marketing Strategist

  • Charlotte, NC
  • 12 days ago
  • Charlotte, NC
  • 12 days ago

This includes all product marketing campaigns, corporate communications efforts, LPL Research touchpoints and crisis communications....

Sr. Marketing Consultant, B2B Marketing Strategist

  • Fort Mill, SC (14 miles from Charlotte, NC)
  • 12 days ago
  • Fort Mill, SC (14 miles from Charlotte, NC)
  • 12 days ago

This includes all product marketing campaigns, corporate communications efforts, LPL Research touchpoints and crisis communications....

Pricing Analyst

  • Charlotte, NC
  • 19 days ago
  • Charlotte, NC
  • 19 days ago

How to Maximize your opportunity to do rewarding work, your future leadership potential, and your career growth? Join an industry leader. [Become one, too!] There are so many ways Octapharma...

Marketing Analyst

  • Charlotte, NC
  • 45+ days ago
  • Charlotte, NC
  • 45+ days ago

You will play an instrumental, client-facing role as you lead complex business/technical integrations, manage digital marketing campaigns, or impact our clients' products through data-driven decisions...

Senior Pricing Analyst, Home Equity

  • Charlotte, NC
  • 45+ days ago
  • Charlotte, NC
  • 45+ days ago

What you'll do: Develop and test pricing strategies that optimize profitability through the improvement of revenue, conversion, and cost per customer acquisition....

Digital Marketing Strategist Mortgage

  • Charlotte, NC
  • 90+ days ago
  • Charlotte, NC
  • 90+ days ago

Experience developing digital marketing strategies that drive traffic and conversions....

Business Analyst - Marketing Cloud (experienced level professional)

  • Charlotte, NC
  • 90+ days ago
  • Charlotte, NC
  • 90+ days ago

This role is a key contributor to enabling Digital Transformation in Marketing and will allow Michelin to streamline its marketing campaigns and cultivate leads that generate business growth....

Demographic Data for Charlotte, NC

Moving to Charlotte, NC? Find some basic demographic data about Charlotte, NC below.


Local
National
955,169
29,300
Large

Marketing Research Analyst Online Courses and Training Opportunities

iHireMarketing curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Quantitative Marketing Research
Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions. Marketing research is crucial to marketing...
Brand and Marketing Research Strategy
As businesses are operating in complex markets today, marketing professionals are seeking sustainable ways to create competitive advantage. The game of exploring crucial marketing questions using...
Introduction to Fashion Marketing and Research
Marketing research can help businesses understand both their customers and the industry as a whole. On this two-week course, youll explore marketing research tools and techniques used by fashion...

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Salary for Marketing Research Analyst Jobs in Charlotte, NC

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireMarketing research efforts.

Highest Education Level

Marketing Research Analysts in Charlotte, NC offer the following education background
Bachelor's Degree
57.9%
Master's Degree
31.8%
Associate's Degree
3.0%
High School or GED
3.0%
Doctorate Degree
2.0%
Vocational Degree or Certification
1.7%
Some College
0.4%
Some High School
0.2%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Marketing Research Analysts in Charlotte, NC
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


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Here are some other career titles that require similar skills



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