Marketing Research Analyst Jobs in Charlotte, NC
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
General information Career area Marketing Work Location(s) 500 Woodward Avenue, MI, 601 S. Tryon Street, NC Remote? No Ref # 19256 Posted Date 02-24-25 Working time Full time Ally and Your Career...
Overview Magnera's purpose is to better the world with new possibilities made real. For more than 160 years, the originating companies have delivered the material solutions their partners need to...
This role is key in developing and executing email marketing strategies that align with business priorities while keeping the customer experience at the forefront....
Sr. Marketing Consultant, B2B Marketing Strategist
- Charlotte, NC
- 12 days ago
- Charlotte, NC
- 12 days ago
This includes all product marketing campaigns, corporate communications efforts, LPL Research touchpoints and crisis communications....
Sr. Marketing Consultant, B2B Marketing Strategist
- Fort Mill, SC (14 miles from Charlotte, NC)
- 13 days ago
- Fort Mill, SC (14 miles from Charlotte, NC)
- 13 days ago
This includes all product marketing campaigns, corporate communications efforts, LPL Research touchpoints and crisis communications....
How to Maximize your opportunity to do rewarding work, your future leadership potential, and your career growth? Join an industry leader. [Become one, too!] There are so many ways Octapharma...
You will play an instrumental, client-facing role as you lead complex business/technical integrations, manage digital marketing campaigns, or impact our clients' products through data-driven decisions...
What you'll do: Develop and test pricing strategies that optimize profitability through the improvement of revenue, conversion, and cost per customer acquisition....
Experience developing digital marketing strategies that drive traffic and conversions....
Business Analyst - Marketing Cloud (experienced level professional)
- Charlotte, NC
- 90+ days ago
- Charlotte, NC
- 90+ days ago
This role is a key contributor to enabling Digital Transformation in Marketing and will allow Michelin to streamline its marketing campaigns and cultivate leads that generate business growth....
Demographic Data for Charlotte, NC
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Salary for Marketing Research Analyst Jobs in Charlotte, NC
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Marketing Research Analysts in Charlotte, NC offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Marketing Strategies
- Marketing Analytics
- Google Tag Manager
- Digital Content
- Paid Search
- Keyword Research
- Product Marketing
- Marketing Automation
- Google Ads
- Marketing Operations
- Segmentation
- Web Analytics
- Global Marketing
- A/B Testing
- Qualitative Research
- Category Management
- Brand Marketing
- Corporate Communications
- Email Marketing
- Pricing Strategies
- Market Planning
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Google Analytics
- Market Research
- Media
- Business Intelligence
- Data Visualization
- Acquisitions
- Data Analytics
- Tableau
- Strategy Development
- SQL
- Analytical Skills
- Finance
- Implementation
- Decision Making
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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