Marketing Research Analyst Jobs in Kentucky
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
This role provides marketing analyst support to the U.S. Army Training and Doctrine Command (TRADOC) in support of the U.S. Army Partnership for Youth Success (PaYS) Program. Work areas that may...
Solenis, LLC Pricing Analyst in Louisville , Kentucky Solenis is a leading global producer of specialty chemicals focused on delivering sustainable solutions for water-intensive industries,...
Email Marketing Deployment: Design and execute email marketing campaigns using industry-standard tools and platforms....
They are partners who help identify opportunities and actualize marketing strategies. We're seeking a Marketing Insights Researcher to join the Meta brand Marketing Insights team....
BP Americas, Inc. Pricing Analyst in SSC Louisville , United States Entity: Supply, Trading & Shipping Job Family Group: Retail Group Job Description: About the Role: The Pricing Analyst is a high...
Eliassen Group Brand Analyst in Frankfort , Kentucky Brand Analyst Anywhere Type: Contract Category: Program/Project Management Industry: Retail Workplace Type: Remote Reference ID: JN -...78 Date...
The vente-privee group has consolidated its various European brands, together made up of 6000 employees, under one unified conglomerate: Veepee. This coalescence marks a new chapter in its...
What You Need To Know Open your future to incredible career potential. Work for an industry-leader who invests in their people. Southern Glazers Wine & Spirits is North Americas preeminent wine...
Senior Pricing Analyst Air & Water (Remote, Must Be Based in Louisville, KY)
- Louisville, KY
- 22 days ago
- Louisville, KY
- 22 days ago
At GE Appliances, a Haier company, we come together to make good things, for life. As the fastest-growing appliance company in the U.S., were powered by creators, thinkers and makers who believe...
Remote WorkSouthern Graphic Systems Marketing Operations (Analyst), Innovation in Louisville , Kentucky Description As the Marketing Operations (analyst), Innovation, you will play a critical role in...
Insight Global is seeking a talented Data Strategist to join the marketing technology group of an enterprise level client. This role is pivotal in executing campaigns for various business units...
Remote WorkCompany Description We help job seekers and career changers prepare for and advance in careers with a focus on sustainable, high-growth, high-demand industries. Our committed and well-trained...
Sazerac Company Overview Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the...
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Salary for Marketing Research Analyst Jobs in Kentucky
Highest Education Level
Marketing Research Analysts in Kentucky offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Marketing Strategies
- Marketing Analytics
- Multi-Channel Marketing
- Google Tag Manager
- Digital Content
- Paid Search
- Keyword Research
- Product Marketing
- Marketing Automation
- Google Ads
- Marketing Operations
- Segmentation
- Web Analytics
- Global Marketing
- A/B Testing
- Qualitative Research
- Category Management
- Brand Marketing
- Corporate Communications
- Email Marketing
- Pricing Strategies
- Market Planning
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Google Analytics
- Market Research
- Media
- Business Intelligence
- Data Visualization
- Acquisitions
- Data Analytics
- Tableau
- Strategy Development
- SQL
- Analytical Skills
- Finance
- Decision Making
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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