Marketing Research Analyst Jobs in Overland Park, KS
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
- Kansas City, MO (21 miles from Overland Park, KS)
- 1 day ago
- Kansas City, MO (21 miles from Overland Park, KS)
- 1 day ago
Responsible for developing and executing the marketing and communications plan for targeted product lines, services or entities. Candidates should be well versed in developing astute data driven...
Corporate Marketing Strategist
- Olathe, KS (10 miles from Overland Park, KS)
- 1 day ago
- Olathe, KS (10 miles from Overland Park, KS)
- 1 day ago
Provides research and develops analytics to support marketing strategy and pursuit efforts. This may include gathering information and intelligence on internal expertise, clients, and competitors....
- Shawnee, KS (15 miles from Overland Park, KS)
- 6 days ago
- Shawnee, KS (15 miles from Overland Park, KS)
- 6 days ago
Supports Pricing Operations financial and operational evaluation of prospective Hospital and Reference Laboratory opportunities providing insights and consultation to ensure profitable growth and...
- Olathe, KS (10 miles from Overland Park, KS)
- 9 days ago
- Olathe, KS (10 miles from Overland Park, KS)
- 9 days ago
Cargills size and scale allows us to make a positive impact in the world. Our purpose is to nourish the world in a safe, responsible and sustainable way. Cargill is a family company providing...
- Kansas City, MO (21 miles from Overland Park, KS)
- 12 days ago
- Kansas City, MO (21 miles from Overland Park, KS)
- 12 days ago
American Century Investments is a leading global asset manager with over 65 years of experience helping a broad base of clients achieve their financial goals. Our expertise spans global equities...
- Lenexa, KS (8 miles from Overland Park, KS)
- 23 days ago
- Lenexa, KS (8 miles from Overland Park, KS)
- 23 days ago
Here are the abilities we seek out: Create, execute, and manage digital marketing strategies to drive traffic and conversions on websites and landing pages Test and improve performance to best suit...
Remote WorkPricing Analyst - Commercial Beef
- Olathe, KS (10 miles from Overland Park, KS)
- 30+ days ago
- Olathe, KS (10 miles from Overland Park, KS)
- 30+ days ago
Cargills size and scale allows us to make a positive impact in the world. Our purpose is to nourish the world in a safe, responsible and sustainable way. Cargill is a family company providing...
Manage creative and development for demand generation programs, email marketing, social and webinar campaigns, and work with the events team to manage currently planned events and identify new potential...
Demographic Data for Overland Park, KS
Moving to Overland Park, KS? Find some basic demographic data about Overland Park, KS below.
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Salary for Marketing Research Analyst Jobs in Overland Park, KS
Highest Education Level
Marketing Research Analysts in Overland Park, KS offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Financial Modeling
- IBM SPSS Statistics
- Quantitative Research
- Pricing Analysis
- Marketing Campaigns
- Marketing Strategies
- Google Tag Manager
- Marketing Automation
- Marketing Analytics
- Paid Search
- Product Marketing
- Google Ads
- Web Analytics
- Customer Insight
- Customer Acquisition
- Segmentation
- Pricing Strategies
- Advertising Sales
- Strategic Marketing
- Email Marketing
- A/B Testing
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Market Planning
- Search Engine Optimization
- Google Analytics
- Market Research
- Media
- Data Visualization
- Proposals
- Business Intelligence
- Acquisitions
- Data Analytics
- Microsoft Power BI
- Strategy Development
- Tableau
- Engineering
- Finance
- SQL
- Analytical Skills
- Implementation
- Decision Making
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Data Analysis
- Interpersonal Skills
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Organization
- Research Skills
- Scheduling
- Leadership
- Communication Skills
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