Marketing Research Analyst Jobs in Iowa
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Date Posted: 2025-04-15 Country: United States of America Location: HIA32: Cedar Rapids, IA 400 Collins Rd NE, Cedar Rapids, IA, 52498-0505 USA Position Role Type: Hybrid Collins Aerospace is...
Conduct A/B testing to determine the effectiveness of marketing strategies and promotional campaigns....
Title - Digital Marketing Analyst Duration - 6 - 9 months Location - West Des Moines, IA In this contingent resource assignment, you may: Participate in low to moderately complex initiatives and...
Date Posted: 2025-04-15 Country: United States of America Location: HIA32: Cedar Rapids, IA 400 Collins Rd NE, Cedar Rapids, IA, 52498-0505 USA Position Role Type: Hybrid Collins Aerospace is...
Job Type Full-time Description Position Overview: The Strategic Pricing Analyst position monitors contract performance, analyzes pharmacy claims data, delivers financial reconciliations, and...
Remote WorkWhat You'll Do We have an exciting opportunity to join Principal! We're looking for a Retirement Planning Pricing Analyst 2 to join our WSRS Pricing team! You'll partner with the Sales and Service...
Remote WorkPricing Analyst - Remote Requisition ID: 43199 Job Location(s): Ames, IA, US Eden Prairie, MN, US Employment Type: Full Time Segment: Danfoss Power Solutions Segment Job Function: Sales Job...
Remote WorkAs a Senior Marketing Analyst, you will work with Sales, Marketing and Inside Sales to execute on the marketing strategies and initiatives to profitably expand the Aerospace & Defense business in North...
Analyst Pricing Analyst Des Moines, IA Pricing Analyst, Des Moines, IA PRICING ANALYST TMC Transportation - TN/Career Site Des Moines, IA (Onsite) Full-Time Job Details Primary Function: The...
Content and Marketing Strategist About The Position | Major goals and objectives and location requirements Dotdash Meredith is looking for a Content and Marketing Strategist to join our team,...
The Global Parts Pricing Analyst I assists the Global Parts Pricing Manager in global oversight responsibility of parts pricing. This role will be responsible for analyzing pricing data and...
Job Title Content and Marketing Analyst Job Description About The Position | Major goals and objectives and location requirements Dotdash Meredith is looking for a Content and Marketing Analyst to...
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Salary for Marketing Research Analyst Jobs in Iowa
Highest Education Level
Marketing Research Analysts in Iowa offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Financial Modeling
- VLOOKUP
- Pricing Analysis
- Marketing Campaigns
- Marketing Strategies
- Google Tag Manager
- Marketing Automation
- Marketing Analytics
- Paid Search
- Product Marketing
- Google Ads
- Web Analytics
- Customer Acquisition
- Segmentation
- Pricing Strategies
- Brand Marketing
- Strategic Marketing
- Email Marketing
- A/B Testing
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Market Planning
- Search Engine Optimization
- Google Analytics
- Market Research
- Media
- Data Visualization
- Proposals
- Business Intelligence
- Acquisitions
- Data Analytics
- Microsoft Power BI
- Strategy Development
- Tableau
- Finance
- SQL
- Analytical Skills
- Implementation
- Retail
- Decision Making
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Data Analysis
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Microsoft Word
- Time Management
- Organization
- Research Skills
- Scheduling
- Leadership
- Communication Skills
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