Marketing Research Analyst Jobs in Smyrna, GA
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
- Austell, GA (7 miles from Smyrna, GA)
- 4 days ago
- Austell, GA (7 miles from Smyrna, GA)
- 4 days ago
Who We Are: From Georgia. For Georgia. Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality...
- Atlanta, GA (10 miles from Smyrna, GA)
- 6 days ago
- Atlanta, GA (10 miles from Smyrna, GA)
- 6 days ago
Position Purpose: The Sr. Analyst, Pricing will support the efforts to provide subject matter expertise, project management, and analytical support to the development and execution of Pricing...
Sr Analyst, Marketing Experimentation & Personalization
- Atlanta, GA (10 miles from Smyrna, GA)
- 9 days ago
- Atlanta, GA (10 miles from Smyrna, GA)
- 9 days ago
Position Purpose: The Senior Analyst, Marketing Experimentation & Personalization helps in designing and implementing experiments, analyzing results, making recommendations based on findings,...
Bachelors Degree Experience writing complex SQL queries Experience with visualization tools i.e. Power BI or Tableau Experience in Supply Chain Management or Labor Management Experience with...
Senior Product Analyst - Marketing
- Atlanta, GA (10 miles from Smyrna, GA)
- 11 days ago
- Atlanta, GA (10 miles from Smyrna, GA)
- 11 days ago
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to...
Business Intelligence Analyst II - Marketing Analytics
- Atlanta, GA (10 miles from Smyrna, GA)
- 15 days ago
- Atlanta, GA (10 miles from Smyrna, GA)
- 15 days ago
generation strategies, campaigns and tactics) and ensure they are delivered to satisfactory completion....
Senior Analyst, Marketing Technology
- Atlanta, GA (10 miles from Smyrna, GA)
- 15 days ago
- Atlanta, GA (10 miles from Smyrna, GA)
- 15 days ago
Position Purpose: Serves as a member of the Marketing Technology Operations team and plays an integral role in enabling marketing projects, processes, and driving operational efficiencies through...
Analyst, Marketing Operational Monitoring & Governance
- Atlanta, GA (10 miles from Smyrna, GA)
- 15 days ago
- Atlanta, GA (10 miles from Smyrna, GA)
- 15 days ago
Position Purpose: The Marketing Optimization Monitoring & Compliance team plays a critical role in the implementation of new processes and technology and delivering value through developing...
- Atlanta, GA (10 miles from Smyrna, GA)
- 16 days ago
- Atlanta, GA (10 miles from Smyrna, GA)
- 16 days ago
Analyst will support the Audience Strategy Manager in Pro Marketing efforts that drive business objectives and marketing strategy....
- Roswell, GA (14 miles from Smyrna, GA)
- 17 days ago
- Roswell, GA (14 miles from Smyrna, GA)
- 17 days ago
Job Summary Develop, direct, and coordinate the pricing activities for Automotive & Industrial commercial personnel in the selling of services and materials. Primary Responsibilities Collaborates...
- Atlanta, GA (10 miles from Smyrna, GA)
- 19 days ago
- Atlanta, GA (10 miles from Smyrna, GA)
- 19 days ago
Our Story Avison Young is a global commercial real estate brokerage and advisory firm, offering transaction, management, financial and consulting services. Weve designed our corporate structure to...
Senior Pricing Analyst - Platforms Revenue Operations
- Atlanta, GA (10 miles from Smyrna, GA)
- 19 days ago
- Atlanta, GA (10 miles from Smyrna, GA)
- 19 days ago
As the world works and lives faster, FIS is leading the way. Our fintech solutions touch nearly every market, company and person on the planet. Our teams are inclusive and diverse. Our colleagues...
Power Sports & Products - Product & Market Analyst
- Alpharetta, GA (21 miles from Smyrna, GA)
- 21 days ago
- Alpharetta, GA (21 miles from Smyrna, GA)
- 21 days ago
Product Planning: Gather and synthesize product trend data and effectively identify and summarize customer needs....
Senior Marketing Analyst - Advanced Analytics
- Atlanta, GA (10 miles from Smyrna, GA)
- 22 days ago
- Atlanta, GA (10 miles from Smyrna, GA)
- 22 days ago
search) on customer journeys and sales....
Pricing Analyst - Platforms Revenue Operations
- Atlanta, GA (10 miles from Smyrna, GA)
- 22 days ago
- Atlanta, GA (10 miles from Smyrna, GA)
- 22 days ago
Position Type : Full time Type Of Hire : Experienced (relevant combo of work and education) Education Desired : Bachelor of Accounting Travel Percentage : 0% Job Description As the world works and...
Demographic Data for Smyrna, GA
Moving to Smyrna, GA? Find some basic demographic data about Smyrna, GA below.
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Salary for Marketing Research Analyst Jobs in Smyrna, GA
Highest Education Level
Marketing Research Analysts in Smyrna, GA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Accounting
- Financial Modeling
- IBM SPSS Statistics
- Quantitative Research
- Pricing Analysis
- Marketing Campaigns
- Marketing Strategies
- Google Tag Manager
- Marketing Automation
- Marketing Analytics
- Paid Search
- Google Ads
- Web Analytics
- Customer Insight
- Customer Acquisition
- Segmentation
- Pricing Strategies
- Advertising Sales
- Strategic Marketing
- Email Marketing
- A/B Testing
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Market Planning
- Search Engine Optimization
- Google Analytics
- Market Research
- Media
- Data Visualization
- Proposals
- Business Intelligence
- Acquisitions
- Data Analytics
- Microsoft Power BI
- Strategy Development
- Tableau
- Engineering
- Finance
- SQL
- Analytical Skills
- Implementation
- Decision Making
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Data Analysis
- Interpersonal Skills
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Organization
- Research Skills
- Scheduling
- Leadership
- Communication Skills
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