Marketing Research Analyst Jobs in Kennesaw, GA

A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.

Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.

1-15 of 34 Jobs

Sales & Pricing Analyst

  • Austell, GA (13 miles from Kennesaw, GA)
  • 4 days ago
  • Austell, GA (13 miles from Kennesaw, GA)
  • 4 days ago

Who We Are: From Georgia. For Georgia. Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality...

Sr. Pricing Analyst

  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 6 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 6 days ago

Position Purpose: The Sr. Analyst, Pricing will support the efforts to provide subject matter expertise, project management, and analytical support to the development and execution of Pricing...

Sr Analyst, Marketing Experimentation & Personalization

  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 9 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 9 days ago

Position Purpose: The Senior Analyst, Marketing Experimentation & Personalization helps in designing and implementing experiments, analyzing results, making recommendations based on findings,...

Pricing Analyst

  • Smyrna, GA (12 miles from Kennesaw, GA)
  • 10 days ago
  • Smyrna, GA (12 miles from Kennesaw, GA)
  • 10 days ago

Bachelors Degree Experience writing complex SQL queries Experience with visualization tools i.e. Power BI or Tableau Experience in Supply Chain Management or Labor Management Experience with...

Senior Product Analyst - Marketing

  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 10 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 10 days ago

The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to...

Business Intelligence Analyst II - Marketing Analytics

  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 15 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 15 days ago

generation strategies, campaigns and tactics) and ensure they are delivered to satisfactory completion....

Senior Analyst, Marketing Technology

  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 15 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 15 days ago

Position Purpose: Serves as a member of the Marketing Technology Operations team and plays an integral role in enabling marketing projects, processes, and driving operational efficiencies through...

Analyst, Marketing Operational Monitoring & Governance

  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 15 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 15 days ago

Position Purpose: The Marketing Optimization Monitoring & Compliance team plays a critical role in the implementation of new processes and technology and delivering value through developing...

Senior Analyst, Marketing

  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 16 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 16 days ago

Analyst will support the Audience Strategy Manager in Pro Marketing efforts that drive business objectives and marketing strategy....

Sr. Pricing Analyst

  • Roswell, GA (12 miles from Kennesaw, GA)
  • 16 days ago
  • Roswell, GA (12 miles from Kennesaw, GA)
  • 16 days ago

Job Summary Develop, direct, and coordinate the pricing activities for Automotive & Industrial commercial personnel in the selling of services and materials. Primary Responsibilities Collaborates...

Market Intelligence Analyst

  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 19 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 19 days ago

Our Story Avison Young is a global commercial real estate brokerage and advisory firm, offering transaction, management, financial and consulting services. Weve designed our corporate structure to...

Senior Pricing Analyst - Platforms Revenue Operations

  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 19 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 19 days ago

As the world works and lives faster, FIS is leading the way. Our fintech solutions touch nearly every market, company and person on the planet. Our teams are inclusive and diverse. Our colleagues...

Power Sports & Products - Product & Market Analyst

  • Alpharetta, GA (18 miles from Kennesaw, GA)
  • 21 days ago
  • Alpharetta, GA (18 miles from Kennesaw, GA)
  • 21 days ago

Product Planning: Gather and synthesize product trend data and effectively identify and summarize customer needs....

Senior Marketing Analyst - Advanced Analytics

  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 22 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 22 days ago

search) on customer journeys and sales....

Pricing Analyst - Platforms Revenue Operations

  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 22 days ago
  • Atlanta, GA (23 miles from Kennesaw, GA)
  • 22 days ago

Position Type : Full time Type Of Hire : Experienced (relevant combo of work and education) Education Desired : Bachelor of Accounting Travel Percentage : 0% Job Description As the world works and...

Demographic Data for Kennesaw, GA

Moving to Kennesaw, GA? Find some basic demographic data about Kennesaw, GA below.


Local
National
98,324
3,186
Medium/Lg

Marketing Research Analyst Online Courses and Training Opportunities

iHireMarketing curates thousands of courses in order to recommend the best ones to help further your career. If you register for a course using the links on our site, we may receive a small commission.
Quantitative Marketing Research
Learn how to design a quantitative market research project, and implement specific methods, interpret data and come up with marketing decisions. Marketing research is crucial to marketing...
Brand and Marketing Research Strategy
As businesses are operating in complex markets today, marketing professionals are seeking sustainable ways to create competitive advantage. The game of exploring crucial marketing questions using...
Introduction to Fashion Marketing and Research
Marketing research can help businesses understand both their customers and the industry as a whole. On this two-week course, youll explore marketing research tools and techniques used by fashion...

Title Synonyms

Users interested in this job title also searched for the following job title


Salary for Marketing Research Analyst Jobs in Kennesaw, GA

Estimated salary range based on data from US Bureau of Labor Statistics (BLS) and iHireMarketing research efforts.

Highest Education Level

Marketing Research Analysts in Kennesaw, GA offer the following education background
Bachelor's Degree
57.9%
Master's Degree
31.8%
Associate's Degree
3.0%
High School or GED
3.0%
Doctorate Degree
2.0%
Vocational Degree or Certification
1.7%
Some College
0.4%
Some High School
0.2%

Average Work Experience
Here's a breakdown of the number of years' experience offered by Marketing Research Analysts in Kennesaw, GA
4-6 years
34.8%
2-4 years
26.1%
1-2 years
17.4%
Less than 1 year
13.0%
None
8.7%


Other Career Titles

Here are some other career titles that require similar skills



Marketing Research Analyst Related Career Advice Articles

marketing team analyzing data
Essential Skills for Top Marketing Professionals

Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.

Read article »
Woman meeting her team virtually for her new remote marketing job
9 Marketing Jobs That You Can Perform From Home

For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.

Read article »
male marketing professional taking an online course on his laptop
5 Marketing Certifications That Can Boost Your Career

An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.

Read article »