Marketing Research Analyst Jobs in Oakland, CA
A Marketing Research Analyst conducts a comprehensive investigation and interpretation of data to aid companies in making informed marketing decisions. They identify market trends, monitor competitive activity, determine potential sales of a product or service, and analyze demographics to ensure marketing strategies are effective. This involves designing surveys or other data collection methods, analyzing qualitative and quantitative data, and preparing reports summarizing their findings. Their role is crucial as the insights they provide can significantly impact the company's marketing strategies and overall business performance.
Key skills for a Marketing Research Analyst include strong analytical and statistical skills, excellent communication and presentation skills, and a proficient understanding of data collection methods. Knowledge in statistical software like SPSS, SAS, and Excel is often required. A bachelor's degree in marketing, business, statistics, or a related field is typically necessary, and professional certifications such as the Professional Researcher Certification (PRC) offered by the Insights Association can enhance credibility. Prior roles that can lead to a Marketing Research Analyst position include Market Research Assistant, Data Analyst, or Marketing Coordinator.
Market Research Analyst (Hybrid)
- San Mateo, CA (15 miles from Oakland, CA)
- 2 days ago
- San Mateo, CA (15 miles from Oakland, CA)
- 2 days ago
IQVIA Market Research Analyst (Hybrid) in San Mateo , California IQVIA (www.iqvia.com) is a global human data science company focused on the pharmaceutical and biotechnology industry. We are...
Senior Audience Marketing Analyst
- San Mateo, CA (15 miles from Oakland, CA)
- 9 days ago
- San Mateo, CA (15 miles from Oakland, CA)
- 9 days ago
Why PlayStation? PlayStation isn't just the Best Place to Play - it's also the Best Place to Work. Today, we're recognized as a global leader in entertainment producing The PlayStation family of...
- San Mateo, CA (15 miles from Oakland, CA)
- 12 days ago
- San Mateo, CA (15 miles from Oakland, CA)
- 12 days ago
Our Purpose At Xero, we're here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors...
- San Francisco, CA (11 miles from Oakland, CA)
- 12 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 12 days ago
As a key influencer in our marketing strategy, you will report to the Senior Manager, Marketing Analytics, work directly with senior leadership, and play an integral role in shaping and optimizing our...
- San Francisco, CA (11 miles from Oakland, CA)
- 13 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 13 days ago
DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a...
- San Francisco, CA (11 miles from Oakland, CA)
- 20 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 20 days ago
Strong testing mindset, with a passion for uncovering insights that drive more effective customer acquisition....
Marketing Strategist Marketing and Communications Strategist
- Oakland, CA
- 24 days ago
- Oakland, CA
- 24 days ago
Position Summary: This role is responsible for crafting and executing marketing strategies to boost awareness and participation in client's resiliency and energy storage programs....
Remote WorkLead Lifecycle Marketing Analyst
- San Francisco, CA (11 miles from Oakland, CA)
- 27 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 27 days ago
This role requires a forward-thinking approach to differentiate LCM from paid media and develop innovative strategies that improve customer acquisition, engagement, and revenue growth....
- San Francisco, CA (11 miles from Oakland, CA)
- 27 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 27 days ago
Hi, Were AppFolioCompany Overview: Were innovators, changemakers, and collaborators. Were more than just a software company were pioneers in cloud and AI who deliver magical experiences that make...
Principal Lifecycle Marketing Strategist
- San Francisco, CA (11 miles from Oakland, CA)
- 28 days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 28 days ago
About the Role We are looking for a Principal Lifecycle Marketing Manager to lead and scale Chime's Lifecycle Center of Excellence. This role will serve as the Lifecycle Function Lead, responsible...
- San Francisco, CA (11 miles from Oakland, CA)
- 30+ days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 30+ days ago
Marketing Marketing Marketing Analyst What are we looking for in our Marketing Analyst? Russell Tobin & Associates is currently seeking a Marketing Analyst to work for our client in the tech...
- San Francisco, CA (11 miles from Oakland, CA)
- 30+ days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 30+ days ago
We help realize the vision and strategy of marketers by designing and building audiences and measuring performance of marketing campaigns and initiatives....
Global Market Research Consultant
- Foster City, CA (15 miles from Oakland, CA)
- 30+ days ago
- Foster City, CA (15 miles from Oakland, CA)
- 30+ days ago
Global Market Research Consultant Job Description Job Title: Global Market Research Consultant Location: Foster City, CA (Hybrid at FC 3 days onsite and 2 days remote) Duration: 2+ Months ( 10...
- Walnut Creek, CA (10 miles from Oakland, CA)
- 30+ days ago
- Walnut Creek, CA (10 miles from Oakland, CA)
- 30+ days ago
Summary Working directly with the Partnership Implementation Manager, the Marketing Analyst will provide a high level of support to help clients who are exiting their Professional Employer...
Senior Account-Based Marketing Strategist Hybrid - San Francisco
- San Francisco, CA (11 miles from Oakland, CA)
- 45+ days ago
- San Francisco, CA (11 miles from Oakland, CA)
- 45+ days ago
Work closely with the sales team to uncover pain points and opportunities for key accounts and tailor marketing strategies to meet those needs....
Demographic Data for Oakland, CA
Moving to Oakland, CA? Find some basic demographic data about Oakland, CA below.
Marketing Research Analyst Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job title
Salary for Marketing Research Analyst Jobs in Oakland, CA
Highest Education Level
Marketing Research Analysts in Oakland, CA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Research Analyst position
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Marketing Strategies
- Marketing Analytics
- Google Tag Manager
- Digital Content
- Paid Search
- Keyword Research
- Product Marketing
- Marketing Automation
- Google Ads
- Marketing Operations
- Segmentation
- Web Analytics
- Global Marketing
- A/B Testing
- Qualitative Research
- Category Management
- Brand Marketing
- Corporate Communications
- Email Marketing
- Pricing Strategies
- Market Planning
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Google Analytics
- Market Research
- Media
- Business Intelligence
- Data Visualization
- Acquisitions
- Data Analytics
- Tableau
- Strategy Development
- SQL
- Analytical Skills
- Finance
- Implementation
- Decision Making
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Research Analyst Related Career Advice Articles
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »