Marketing Program Manager Jobs in Lansing, MI
A Marketing Program Manager is responsible for overseeing and coordinating all aspects of a marketing program. They play a crucial role in planning and executing marketing strategies, managing budgets, tracking marketing performance, and adjusting strategies as needed. They collaborate with different departments, such as sales and product development, to ensure that marketing goals align with the overall company objectives. They are often tasked with managing a team of marketing professionals, providing guidance, and ensuring all marketing activities adhere to the company's brand strategy.
Relevant skills and certifications for this role would include a Bachelor's degree in Marketing or a related field, strong analytical skills to evaluate marketing performance, excellent leadership skills, familiarity with various marketing platforms and technologies, and exceptional communication skills. Prior roles a person may have before becoming a Marketing Program Manager could include Marketing Coordinator, Marketing Analyst, or even a Marketing Specialist. Additionally, having a certification in digital marketing or project management can give candidates an edge.
Apply here Apply to Product Marketing Manager...
Lead Product Manager, MarTech Analytics & Data Capture
- Lansing, MI
- 5 days ago
- Lansing, MI
- 5 days ago
This role sits at the intersection of marketing strategy and technology, managing teams responsible for platforms that leverage world-class technology to create personalized, relevant, data-driven experiences...
Sr. Business Development Manager (2033)** + Title:Sr. Business Development Manager + Group Company: Mitsubishi Chemical Performance Polymers + Location:Remote + Employment Type:Full time Group...
in + Action-Oriented + Data-driven + GRIT **What We're Looking For** As the Integrated Campaign Manager, your background will look like: + 3-4+ years general marketing experience with emphasis in Demand...
JOB DETAILS Job Details Director, Product Marketing Job Code Number 290184148 Job Description Job Title: Director, Product Marketing About Trellix: Trellix, the trusted CISO ally, is redefining the...
and GTM opportunities that inform product messaging Drive strategic positioning for new product launches Support the marketing team in building demand generation programs by providing guidance on external...
Remote Workplans that deliver dierentiated value to our customers!...
Business Development Manager J.B. Hunt - 3.3 Lansing, MI Job Details Full-time Estimated: $57.1K - $76.6K a year 1 day ago Benefits Paid parental leave Paid holidays Disability insurance Health...
Norstella Business Development Manager in Lansing , Michigan Business Development Manager Company: Citeline Location: Remote, United States Date Posted: Mar 12, 2025 Employment Type: Full Time Job...
Help with business communications to facilitate regional BU sales plans for the proposed product plan....
GCG Datacom Director of Product Management in Lansing , Michigan Overview About the Opportunity As our Datacom Product Manager, you will play a key role in shaping the strategy and execution of...
Identify and implement revenue growth opportunities within existing partnerships through marketing collaboration and conversion optimization....
Remote WorkJOB DETAILS Job Details Sr. Product Manager, Networking Job Code Number 276395157 Job Description With Confluent, organizations can harness the full power of continuously flowing data to innovate...
Remote WorkWhat You Will Bring: 5+ years of experience in enterprise software (subscription and/or SaaS/Cloud) product marketing roles....
Remote WorkSr Product Marketing Manager - Competitive Intelligence
- Lansing, MI
- 45+ days ago
- Lansing, MI
- 45+ days ago
About the Role: As a Product Marketing Manager focusing on Competitive Intelligence at Confluent, you will play a crucial role in shaping our product marketing strategies and enabling our sales teams...
Remote WorkDemographic Data for Lansing, MI
Moving to Lansing, MI? Find some basic demographic data about Lansing, MI below.
Marketing Program Manager Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Program Manager Jobs in Lansing, MI
Highest Education Level
Marketing Program Managers in Lansing, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Program Manager position
- Prioritizing
- Marketing Campaigns
- Marketing Strategies
- Marketing Communications
- Product Planning
- Product Positioning
- Demand Generation
- Go-to-Market Strategy
- Product Marketing
- Integrated Marketing
- Value Proposition Development
- Product Roadmap Development
- Voice of the Customer
- Customer Insight
- Sales Enablement
- Segmentation
- Go To Market
- Content Strategy
- Pricing Strategies
- Brand Marketing
- Strategic Marketing
- Product Strategy
- ROI Analysis
- Marketing & Sales
- Market Planning
- Product Lifecycle Management
- Competitive Analysis
- Revenue Growth
- Product Launch
- Trade Shows
- Market Research
- Lead Generation
- Product Management
- Media
- Sales & Marketing
- Business to Business Sales
- Product Development
- Customer Satisfaction
- Strategy Development
- Engineering
- Business Development
- Salesforce
- Customer Relationship Management
- Driving
- Negotiation
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Budgets
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Program Manager Related Career Advice Articles
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »