Marketing Manager Jobs in Lansing, MI
A Marketing Manager plays a crucial role in the marketing industry by planning, estimating, organizing, and promoting businesses' products or services. They develop marketing strategies, execute marketing plans, analyze market trends, and monitor marketing performance. They collaborate with cross-functional teams to ensure marketing objectives align with the overall corporate goals. They oversee all marketing campaigns, branding initiatives, digital marketing, and public relations efforts. They also work closely with the sales team to generate leads and improve customer experience.
Important skills for a Marketing Manager include strong communication skills, creativity, analytical ability, decision-making skills, and a good understanding of customer behavior. They should be proficient in digital marketing tools, SEO, SEM, and social media platforms. Certifications like Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification could be beneficial. Before becoming a Marketing Manager, a person might have roles such as Marketing Assistant, Marketing Coordinator, or Digital Marketing Specialist.
Digital Marketing & Ecommerce is responsible for developing and driving digital marketing campaigns and strategies that meet and/or exceed business objectives and provide additional insight about our...
strategy + Ensure that marketing strategies are effectively executed at the channel level + Advance, maintain, and implement training, support programs, and sales tools for the selling organization...
Sr. Group Strategy Manager, Marketing Applied Sciences Portfolio
- Lansing, MI
- 6 days ago
- Lansing, MI
- 6 days ago
This role is based remotely but if you live within a 50-mile radius of an office [Atlanta, Austin, Detroit, Warren, Milford or Mountain View], you are expected to report to that location three...
About the Role: We are looking for a talented **Americas** **Channel Marketing Manager** who is passionate about building and scaling strategic marketing initiatives with our strategic channel partners...
Digital Marketing Manager Lansing, MI, US 5 days ago
- Lansing, MI
- 17 days ago
- Lansing, MI
- 17 days ago
Manager: We are hiring a new Digital marketing Manager for our team to strategize and execute integrated digital campaigns across multiple brands and platforms....
Remote WorkManager: We are hiring a new Digital marketing Manager for our team to strategize and execute integrated digital campaigns across multiple brands and platforms....
Remote WorkRegional Marketing Manager, North America to develop and execute marketing programs that accelerate deals and drive revenue growth....
Remote WorkWilson Language Training Digital Marketing Manager in Lansing , Michigan Digital Marketing Manager Department: Marketing Location: Here at Wilson Language Training, we are committed to working together...
Market Development Manager - Alternative Beverage Portfolio - Michigan
- Lansing, MI
- 60+ days ago
- Lansing, MI
- 60+ days ago
Sazerac Company Overview Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the...
Demographic Data for Lansing, MI
Moving to Lansing, MI? Find some basic demographic data about Lansing, MI below.
Marketing Manager Online Courses and Training Opportunities
Salary for Marketing Manager Jobs in Lansing, MI
Highest Education Level
Marketing Managers in Lansing, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Pardot
- Account-Based Marketing
- Partner Marketing
- Multi-Channel Marketing
- Demand Generation
- Email Campaigns
- Marketing Automation
- B2B Marketing
- Marketing Analytics
- Go-to-Market Strategy
- Product Marketing
- Google Ads
- Integrated Marketing
- Marketing Operations
- Field Marketing
- Sales Enablement
- Campaign Management
- Segmentation
- Global Marketing
- Direct Mail
- Brand Awareness
- Go To Market
- Content Strategy
- Brand Marketing
- Strategic Marketing
- Email Marketing
- ROI Analysis
- Digital Marketing
- Market Planning
- Search Engine Optimization
- Google Analytics
- Search Engine Marketing
- Content Development
- Branding
- Media
- Calendar Management
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Salesforce
- Analytical Skills
- Customer Relationship Management
- Implementation
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Budgets
- Microsoft PowerPoint
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Research Skills
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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