Marketing Analyst Jobs in Reading, PA
A Marketing Analyst plays a vital role in the marketing industry as they gather and analyze data, then use this information to guide marketing strategies. They are responsible for interpreting and predicting trends, measuring the effectiveness of marketing campaigns, and understanding the consumer market. They also plan and execute market research, competitor analysis, and product recommendations. Their work is essential in helping organizations understand their target audience, track marketing performance, and improve their marketing efforts.
The position of a Marketing Analyst requires a combination of analytical and creative thinking, and a strong background in marketing and business principles. Important skills include data analysis, critical thinking, communication, and proficiency in analytics software like Google Analytics or Tableau. Certifications like the Google Analytics Individual Qualification or any other recognized certification in data analysis would be beneficial. Prior roles that can lead to a Marketing Analyst position include Marketing Coordinator, Sales Analyst, or Market Researcher.
Position Summary: The Lease Pricing Analyst is responsible for analyzing lease price performance and communicating with field leaders to establish pricing that meets the company's revenue and...
One of our large transportation clients is looking for a business analyst. This individual will be responsible for analyzing price performance and communicating with leaders to establish rates and...
Lancaster Farming, Inc. - Agricultural Market Analyst
- Ephrata, PA (17 miles from Reading, PA)
- 60+ days ago
- Ephrata, PA (17 miles from Reading, PA)
- 60+ days ago
Lancaster Farming Newspaper is seeking a skilled and detail-driven Agricultural Market Analyst to join our team! In this role, you'll analyze market trends across crops, dairy, livestock, weather...
Demographic Data for Reading, PA
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Salary for Marketing Analyst Jobs in Reading, PA
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Marketing Analysts in Reading, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Analyst position
- Accounting
- Financial Modeling
- VLOOKUP
- Pricing Analysis
- Marketing Campaigns
- Marketing Strategies
- Google Tag Manager
- Marketing Automation
- Marketing Analytics
- Paid Search
- Product Marketing
- Google Ads
- Web Analytics
- Customer Acquisition
- Segmentation
- Pricing Strategies
- Brand Marketing
- Strategic Marketing
- Email Marketing
- A/B Testing
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Market Planning
- Search Engine Optimization
- Google Analytics
- Market Research
- Media
- Data Visualization
- Proposals
- Business Intelligence
- Acquisitions
- Data Analytics
- Microsoft Power BI
- Strategy Development
- Tableau
- Finance
- SQL
- Analytical Skills
- Implementation
- Retail
- Decision Making
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Data Analysis
- Bachelor's Degree
- Microsoft PowerPoint
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Microsoft Word
- Time Management
- Organization
- Research Skills
- Scheduling
- Leadership
- Communication Skills
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