Marketing Analyst Jobs in Pennsylvania
A Marketing Analyst plays a vital role in the marketing industry as they gather and analyze data, then use this information to guide marketing strategies. They are responsible for interpreting and predicting trends, measuring the effectiveness of marketing campaigns, and understanding the consumer market. They also plan and execute market research, competitor analysis, and product recommendations. Their work is essential in helping organizations understand their target audience, track marketing performance, and improve their marketing efforts.
The position of a Marketing Analyst requires a combination of analytical and creative thinking, and a strong background in marketing and business principles. Important skills include data analysis, critical thinking, communication, and proficiency in analytics software like Google Analytics or Tableau. Certifications like the Google Analytics Individual Qualification or any other recognized certification in data analysis would be beneficial. Prior roles that can lead to a Marketing Analyst position include Marketing Coordinator, Sales Analyst, or Market Researcher.
Measures digital marketing campaign effectiveness. Develops and maintains key performance indicators across digital marketing channels....
Employer: The Hershey Company Position: Senior SAP Trade & Marketing Analyst HQ Location: 19 E Chocolate Avenue, Hershey PA 17033 Duties: Support enterprise-wide SAP Trade Promotions Management Application...
Remote WorkWhat Will I Do In This Role? Support the commercial organization's goal to create profitable new items and programs by supporting product development. Prepare and review prices, terms and...
The Associate Analyst, SEM will be responsible for day to day management of assigned accounts including campaign creation, optimizations, reporting, and QA. They will be working alongside media,...
IQVIA (www.iqvia.com) is a global human data science company focused on the pharmaceutical and biotechnology industry. We are committed to providing solutions that enable healthcare companies to...
campaign and ROI reports Perform research to ensure client success - think keyword research, competitor analysis, industry trend forecasting, and everything in between Interpret web analytics, demographic...
Skills Business, Marketing Mix, Marketing Strategies We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most....
They are partners who help identify opportunities and actualize marketing strategies. We're seeking a Marketing Insights Researcher to join the Meta brand Marketing Insights team....
Eatons Industrial Controls Division is currently seeking a Channel Marketing Analyst....
Job Description: Department: Practice Administration About Us: Ballard Spahr is a renowned national law firm with more than 750 lawyers across 18 offices in the United States. A career at Ballard...
BUSINESS INTELLIGENCE ANALYST FELLOW Pittsburgh Penguins - Intern Pittsburgh PA Marketing: Database Marketing/Analytics/Business Intelligence 0 2 days ago Job Description: The Pittsburgh Penguins...
Eliassen Group Brand Analyst in Harrisburg , Pennsylvania Brand Analyst Anywhere Type: Contract Category: Program/Project Management Industry: Retail Workplace Type: Remote Reference ID: JN -...78...
DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a...
strategies, campaign execution, content creation, and communication efforts for the organization....
Location Pittston PA This is a hybrid position Senior Pricing Analyst at Benco Dental At Benco Dental our company is our family and we are looking for a new addition to assist us in Driving...
Demographic Data for Pennsylvania
Moving to Pennsylvania? Find some basic demographic data about Pennsylvania below.
Marketing Analyst Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job title
Salary for Marketing Analyst Jobs in Pennsylvania
Highest Education Level
Marketing Analysts in Pennsylvania offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Analyst position
- Pricing Analysis
- Microsoft Power BI
- Marketing Campaigns
- Marketing Strategies
- Marketing Analytics
- Multi-Channel Marketing
- Google Tag Manager
- Digital Content
- Paid Search
- Keyword Research
- Product Marketing
- Marketing Automation
- Google Ads
- Marketing Operations
- Segmentation
- Web Analytics
- Global Marketing
- A/B Testing
- Qualitative Research
- Category Management
- Brand Marketing
- Corporate Communications
- Email Marketing
- Pricing Strategies
- Market Planning
- ROI Analysis
- Direct Marketing
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Google Analytics
- Market Research
- Media
- Business Intelligence
- Data Visualization
- Acquisitions
- Data Analytics
- Tableau
- Strategy Development
- SQL
- Analytical Skills
- Finance
- Decision Making
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Data Analysis
- Bachelor's Degree
- Reporting
- Sales
- Microsoft PowerPoint
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Analyst Related Career Advice Articles
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »