Director of Marketing Jobs in Grand Rapids, MI
A Director of Marketing typically oversees all marketing operations of an organization and develops a functional marketing strategy. They are responsible for planning, developing, implementing, and monitoring a company's overall business marketing strategy. Some of the key tasks may include demographic research, identifying target audiences, setting budget allocations, analyzing market trends, and determining product demand. They are also responsible for the development and management of the marketing department's budget and for driving growth in the company through new customer acquisition, customer retention, and growth programs.
Essential skills required for a Director of Marketing include excellent leadership abilities, analytical thinking, creativity, and well-developed interpersonal skills. A deep understanding of marketing principles, modern marketing tools and techniques, and a strategic mindset are crucial. Certifications and proficiency in Digital Marketing, SEO, Content Marketing, Google Analytics, and Social Media Advertising are highly valuable. Prior to becoming a Director of Marketing, individuals might have roles as Marketing Managers, Brand Managers, or Product Managers.
The Director of Marketing will oversee the development and execution of comprehensive marketing strategies to enhance Wolverine Building Groups brand awareness, foster customer and community engagement...
- Wayland, MI (18 miles from Grand Rapids, MI)
- 60+ days ago
- Wayland, MI (18 miles from Grand Rapids, MI)
- 60+ days ago
Must have a minimum of seven (7) years of experience at Director of Marketing level, or equivalent, at a resort/gaming property that comprises of at least 1500 slots, 40 tables, 750 Team Members, and...
Demographic Data for Grand Rapids, MI
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Salary for Director of Marketing Jobs in Grand Rapids, MI
Highest Education Level
Director of Marketings in Grand Rapids, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Account-Based Marketing
- Consumer Marketing
- Multi-Channel Marketing
- Demand Generation
- Marketing Automation
- Marketing Analytics
- Product Marketing
- Campaign Planning
- Integrated Marketing
- Marketing Operations
- Customer Insight
- Sales Enablement
- Campaign Management
- Brand Identity
- Global Marketing
- Brand Awareness
- Go To Market
- Content Strategy
- Brand Strategy
- Brand Marketing
- Strategic Marketing
- Corporate Communications
- Email Marketing
- Media Relations
- ROI Analysis
- Digital Marketing
- Market Planning
- Search Engine Optimization
- Storytelling
- Search Engine Marketing
- Brand Management
- Content Development
- Market Research
- Branding
- Media
- Public Relations
- Strategy Development
- Analytical Skills
- Customer Relationship Management
- Implementation
- Decision Making
- Driving
- Strategic Planning
- Team Management
- Presentation
- Events
- Collaboration
- Mentoring
- Reporting
- Interpersonal Skills
- Bachelor's Degree
- Budgets
- Coaching
- Sales
- Project Management
- Problem Solving
- Microsoft Excel
- Staff Supervision
- Organization
- Research Skills
- Scheduling
- Leadership
- Communication Skills
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