Vice President of Marketing Jobs in University Park, PA
The Vice President of Marketing plays a crucial role in the marketing industry by overseeing all marketing operations of a company and developing its marketing strategy and vision. They are responsible for leading a team of marketers in designing and implementing strategic plans to promote the company's brand, products, or services, thus increasing revenue. Their responsibilities typically include conducting market research, planning and executing marketing campaigns, analyzing and forecasting market trends, and assessing the effectiveness of marketing programs.
Key skills for this role include strong leadership and decision-making abilities, excellent communication and interpersonal skills, and a deep understanding of marketing strategies and trends. They must also be highly analytical to be able to interpret marketing data and metrics. Familiarity with digital marketing, content marketing, and social media marketing is often essential. Relevant certifications may include Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), and Digital Marketing Certification. Individuals often come to this role after positions such as Marketing Manager, Director of Marketing, or Chief Marketing Officer.
Sales & Marketing Director - University Press Manager
- State College, PA (1 mile from University Park, PA)
- 21 days ago
- State College, PA (1 mile from University Park, PA)
- 21 days ago
strategies....
Sales & Marketing Director - University Press Manager
- University Park, PA
- 22 days ago
- University Park, PA
- 22 days ago
strategies....
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
- Bellefonte, PA (11 miles from University Park, PA)
- 60+ days ago
- Bellefonte, PA (11 miles from University Park, PA)
- 60+ days ago
Drive the digital marketing strategy, including SEO, SEM, social media, and online advertising....
Vice President of Marketing Online Courses and Training Opportunities
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Salary for Vice President of Marketing Jobs in University Park, PA
Highest Education Level
Vice President of Marketings in University Park, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Vice President of Marketing position
- Marketing Campaigns
- Content Marketing
- Marketing Strategies
- Marketing Communications
- Product Positioning
- Marketing Analytics
- Multi-Channel Marketing
- Demand Generation
- Integrated Marketing
- B2B Marketing
- Marketing Automation
- Customer Acquisition
- Customer Insight
- Marketing Operations
- Segmentation
- Brand Identity
- Global Marketing
- Brand Awareness
- Content Strategy
- Marketing & Advertising
- Brand Strategy
- Brand Marketing
- Go To Market
- Email Marketing
- Market Planning
- Media Relations
- Strategic Marketing
- ROI Analysis
- Press Releases
- Digital Marketing
- Search Engine Optimization
- Google Analytics
- Search Engine Marketing
- Brand Development
- Brand Management
- Market Research
- Social Media Strategy
- Branding
- Media
- Acquisitions
- Public Relations
- Strategy Development
- Customer Relationship Management
- Implementation
- Decision Making
- Strategic Planning
- Writing Skills
- Driving
- Team Management
- Presentation
- Mentoring
- Events
- Collaboration
- Coaching
- Budgets
- Interpersonal Skills
- Bachelor's Degree
- Reporting
- Employee Development
- Sales
- Project Management
- Microsoft Excel
- Problem Solving
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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