Vice President of Marketing Jobs in Allentown, PA
The Vice President of Marketing plays a crucial role in the marketing industry by overseeing all marketing operations of a company and developing its marketing strategy and vision. They are responsible for leading a team of marketers in designing and implementing strategic plans to promote the company's brand, products, or services, thus increasing revenue. Their responsibilities typically include conducting market research, planning and executing marketing campaigns, analyzing and forecasting market trends, and assessing the effectiveness of marketing programs.
Key skills for this role include strong leadership and decision-making abilities, excellent communication and interpersonal skills, and a deep understanding of marketing strategies and trends. They must also be highly analytical to be able to interpret marketing data and metrics. Familiarity with digital marketing, content marketing, and social media marketing is often essential. Relevant certifications may include Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), and Digital Marketing Certification. Individuals often come to this role after positions such as Marketing Manager, Director of Marketing, or Chief Marketing Officer.
Director Marketing Pain Control
- Bethlehem, PA (5 miles from Allentown, PA)
- 10 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 10 days ago
Responsibilities: Essential Duties Set strategic direction, goals and objectives for Pain Control Marketing; develop product group marketing strategy....
Executive Director of Communications, Marketing, & Student Life
- Schnecksville, PA (9 miles from Allentown, PA)
- 30+ days ago
- Schnecksville, PA (9 miles from Allentown, PA)
- 30+ days ago
Executive Director of Communications, Marketing, & Student Life Date Position is Open 2/7/2025 Work Schedule Full time (On-campus position) Salary Ranges $77,257 - $98,788 Salary offers are non...
Executive Director of Marketing and Communications
- Allentown, PA
- 45+ days ago
- Allentown, PA
- 45+ days ago
E xpertise in leveraging analytics tools (Google Analytics, social media metrics, CRM software, etc.) to measure and adjust marketing strategies....
strategy and tactics, implementation and control of marketing programs to maintain and increase market share and profits for CAPS 503A, Compounding, and Nutrition portfolio.Ensure the attainment of...
- Bethlehem, PA (5 miles from Allentown, PA)
- 45+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 45+ days ago
Responsible for directing the development of marketing strategy and tactics, implementation and control of marketing programs to maintain and increase market share and profits for assigned categories...
- Bethlehem, PA (5 miles from Allentown, PA)
- 45+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 45+ days ago
Responsible for directing the development of marketing strategy and tactics, implementation and control of marketing programs to maintain and increase market share and profits for CAPS 503A, Compounding...
- Bethlehem, PA (5 miles from Allentown, PA)
- 45+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 45+ days ago
Partner with global colleagues to ensure alignment on marketing strategies and the overall portfolio....
- Quakertown, PA (12 miles from Allentown, PA)
- 90+ days ago
- Quakertown, PA (12 miles from Allentown, PA)
- 90+ days ago
Brand Management Ensure consistent brand messaging and visual identity across all communication channels....
Regional Director of Public Relations
- Palmerton, PA (16 miles from Allentown, PA)
- 90+ days ago
- Palmerton, PA (16 miles from Allentown, PA)
- 90+ days ago
Ensure consistent brand messaging across all communication channels....
Demographic Data for Allentown, PA
Moving to Allentown, PA? Find some basic demographic data about Allentown, PA below.
Vice President of Marketing Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Vice President of Marketing Jobs in Allentown, PA
Highest Education Level
Vice President of Marketings in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Vice President of Marketing position
- Marketing Campaigns
- Content Marketing
- Marketing Strategies
- Marketing Communications
- Product Positioning
- Marketing Analytics
- Multi-Channel Marketing
- Demand Generation
- Integrated Marketing
- B2B Marketing
- Marketing Automation
- Customer Acquisition
- Customer Insight
- Marketing Operations
- Segmentation
- Brand Identity
- Global Marketing
- Brand Awareness
- Content Strategy
- Marketing & Advertising
- Brand Strategy
- Brand Marketing
- Go To Market
- Email Marketing
- Market Planning
- Media Relations
- Strategic Marketing
- ROI Analysis
- Press Releases
- Digital Marketing
- Search Engine Optimization
- Google Analytics
- Search Engine Marketing
- Brand Development
- Brand Management
- Market Research
- Social Media Strategy
- Branding
- Media
- Acquisitions
- Public Relations
- Strategy Development
- Customer Relationship Management
- Implementation
- Decision Making
- Strategic Planning
- Writing Skills
- Driving
- Team Management
- Presentation
- Mentoring
- Events
- Collaboration
- Coaching
- Budgets
- Interpersonal Skills
- Bachelor's Degree
- Reporting
- Employee Development
- Sales
- Project Management
- Microsoft Excel
- Problem Solving
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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Here are some other career titles that require similar skills
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