Vice President of Marketing Jobs in Ann Arbor, MI
The Vice President of Marketing plays a crucial role in the marketing industry by overseeing all marketing operations of a company and developing its marketing strategy and vision. They are responsible for leading a team of marketers in designing and implementing strategic plans to promote the company's brand, products, or services, thus increasing revenue. Their responsibilities typically include conducting market research, planning and executing marketing campaigns, analyzing and forecasting market trends, and assessing the effectiveness of marketing programs.
Key skills for this role include strong leadership and decision-making abilities, excellent communication and interpersonal skills, and a deep understanding of marketing strategies and trends. They must also be highly analytical to be able to interpret marketing data and metrics. Familiarity with digital marketing, content marketing, and social media marketing is often essential. Relevant certifications may include Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), and Digital Marketing Certification. Individuals often come to this role after positions such as Marketing Manager, Director of Marketing, or Chief Marketing Officer.
- Belleville, MI (20 miles from Ann Arbor, MI)
- 17 days ago
- Belleville, MI (20 miles from Ann Arbor, MI)
- 17 days ago
Client Services Director Role Summary The Client Services Director (CSD) is a leadership role responsible for ensuring client satisfaction, retention, and growth by delivering exceptional service...
The Director, Marketing Strategy is responsible for owning marketing performance, crafting and driving the marketing strategy, and identifying sources of growth across US Headquartered Enterprise Corporations...
Demographic Data for Ann Arbor, MI
Moving to Ann Arbor, MI? Find some basic demographic data about Ann Arbor, MI below.
Vice President of Marketing Online Courses and Training Opportunities
Title Synonyms
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Salary for Vice President of Marketing Jobs in Ann Arbor, MI
Highest Education Level
Vice President of Marketings in Ann Arbor, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Vice President of Marketing position
- Marketing Campaigns
- Content Marketing
- Marketing Strategies
- Marketing Communications
- Product Positioning
- Marketing Analytics
- Multi-Channel Marketing
- Demand Generation
- Integrated Marketing
- B2B Marketing
- Marketing Automation
- Customer Acquisition
- Customer Insight
- Marketing Operations
- Segmentation
- Brand Identity
- Global Marketing
- Brand Awareness
- Content Strategy
- Marketing & Advertising
- Brand Strategy
- Brand Marketing
- Go To Market
- Email Marketing
- Market Planning
- Media Relations
- Strategic Marketing
- ROI Analysis
- Press Releases
- Digital Marketing
- Search Engine Optimization
- Google Analytics
- Search Engine Marketing
- Brand Development
- Brand Management
- Market Research
- Social Media Strategy
- Branding
- Media
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Customer Relationship Management
- Implementation
- Decision Making
- Strategic Planning
- Driving
- Team Management
- Presentation
- Mentoring
- Events
- Collaboration
- Coaching
- Budgets
- Interpersonal Skills
- Bachelor's Degree
- Reporting
- Employee Development
- Sales
- Project Management
- Microsoft Excel
- Problem Solving
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
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