Product Manager Jobs in Allentown, PA
A Product Manager in the marketing industry is responsible for developing marketing strategies to promote products effectively and improve customer satisfaction. They work with multiple teams within an organization to understand the market trends, conduct competitive analysis, develop product positioning and messaging that resonate with the target audience. They also work closely with sales teams to ensure the product's commercial success as well as with the customer service team to understand customer feedback and improve the product accordingly. Product Managers define the product vision and work with the engineering team to deliver high-quality product to the market.
Essential skills for a Product Manager include strategic thinking, excellent communication, problem-solving, and decision-making skills. They should have a good understanding of marketing strategies, market trends, and customer behavior. They also need to be well-versed in data analysis as they need to derive insights from data to make informed decisions. Some certifications like Certified Product Manager (CPM), Certified Product Marketing Manager (CPMM), and Agile Certified Product Manager (ACPM) can be beneficial. Prior to becoming a Product Manager, an individual might have roles like Business Analyst, Marketing Associate, or Project Manager.
- Easton, PA (15 miles from Allentown, PA)
- 3 days ago
- Easton, PA (15 miles from Allentown, PA)
- 3 days ago
Product Planning & Management Determine product specifications Determine the long-term strategy of the product and create product roadmap....
- Bethlehem, PA (5 miles from Allentown, PA)
- 5 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 5 days ago
We're excited to invite you to apply for the Associate Brand Manager position at Just Born, Inc. As a family-owned business and the 11th largest candy manufacturer in the U.S., we've been...
As a New Business Development Manager, your role will be to plan, develop and identify new business opportunities to build and expand profitable sales for Ferris Commercial Mowers. You will...
Remote Work- Bethlehem, PA (5 miles from Allentown, PA)
- 28 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 28 days ago
The Product Manager will be responsible for managing the lifecycle of PCC pharmaceutical products, from pre-launch to post-launch monitoring....
- Easton, PA (15 miles from Allentown, PA)
- 30+ days ago
- Easton, PA (15 miles from Allentown, PA)
- 30+ days ago
Product Manager, Full-Time, Hybrid, Easton, PA GENERAL SUMMARY: Product Manager position provides business and marketing leadership of assigned platform business, planning and execution for full product...
Business Development Manager - Enterprise Thermal (Northeast Territory)
- Allentown, PA
- 30+ days ago
- Allentown, PA
- 30+ days ago
First year potential total compensation is $200,000.00. Base: $91,000.00 to $100,000.00 depending on experience. First-year on-track earnings at 100%, including base, commission, bonus, and...
Outside Sales / Business Development Manager (Territory: Allentown, PA)
- Allentown, PA
- 60+ days ago
- Allentown, PA
- 60+ days ago
Business Development Manager (Outside Sales) - Allentown, PA If you are seeking a career with a base salary PLUS commission earning potential, you can have it all at Employbridge….where your...
Product Marketing Develop and execute go-to-market (GTM) strategies to drive product adoption and growth....
Director of Product Management
- Bethlehem, PA (5 miles from Allentown, PA)
- 60+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 60+ days ago
Product Marketing Develop and execute go-to-market strategies, ensuring successful product launches and sustained market adoption....
- Easton, PA (15 miles from Allentown, PA)
- 90+ days ago
- Easton, PA (15 miles from Allentown, PA)
- 90+ days ago
Considerable experience with digital marketing strategies including social media strategies and platforms as well as content and asset management systems....
FOIA Disclosure Product Manager Employment Type: Full-Time, Experienced Department: Information Technology CGS is seeking a FOIA Disclosure Product Manager to join our team supporting the IT mission...
Rotoflow New Equipment Business Development Manager
- Bethlehem, PA (5 miles from Allentown, PA)
- 90+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 90+ days ago
At Air Products, our purpose is to bring people together to reimagine whats possible, collaborate and innovate solutions to the worlds most significant energy and environmental sustainability...
Senior FOIA Disclosure Product Manager Employment Type: Full-Time, Experienced Department: Information Technology CGS is seeking a Senior FOIA Disclosure Product Manager to join our team supporting...
Demographic Data for Allentown, PA
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Salary for Product Manager Jobs in Allentown, PA
Highest Education Level
Product Managers in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Product Manager position
- Prioritizing
- Marketing Campaigns
- Marketing Strategies
- Marketing Communications
- Product Planning
- Product Positioning
- Demand Generation
- Go-to-Market Strategy
- Product Marketing
- Integrated Marketing
- Value Proposition Development
- Product Roadmap Development
- Voice of the Customer
- Customer Insight
- Sales Enablement
- Segmentation
- Go To Market
- Content Strategy
- Pricing Strategies
- Brand Marketing
- Strategic Marketing
- Product Strategy
- ROI Analysis
- Marketing & Sales
- Market Planning
- Product Lifecycle Management
- Competitive Analysis
- Revenue Growth
- Product Launch
- Trade Shows
- Market Research
- Lead Generation
- Product Management
- Media
- Sales & Marketing
- Business to Business Sales
- Product Development
- Customer Satisfaction
- Strategy Development
- Engineering
- Business Development
- Salesforce
- Customer Relationship Management
- Driving
- Negotiation
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Budgets
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Communication Skills
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