Marketing Specialist Jobs in Madison, WI
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
What youwill do \* Leads the development and implementation of complexcommunication and marketing strategies to increase overall awareness ofcompany information and activities with internal and externalstakeholders...
You love executing digital marketing campaigns and seeing your website rise in the SERPs....
At Total Construction Solutions, we specialize in transforming bathrooms across Wisconsin, and we're looking for three to four full-time Marketing Specialists - Appointment Setters to help homeowners...
Senior Digital Marketing Specialist - SEO Specialist
- Madison, WI
- 12 days ago
- Madison, WI
- 12 days ago
This role will intersect with paid search efforts across the business as a resource to coordinate SEM keyword targets, identification of low performing organic keywords to target and high performing...
This role involves developing and executing comprehensive marketing strategies that support FABE's extension, teaching, and research missions....
Bring YOUR energy to Alliant Energy! At Alliant Energy, our purpose is to serve customers and build stronger communities. We are passionate about powering beyond the market challenges of today,...
- Middleton, WI (6 miles from Madison, WI)
- 30+ days ago
- Middleton, WI (6 miles from Madison, WI)
- 30+ days ago
Job Summary: The Marketing Specialist at Cygnus will be a key member of the team and will be responsible for developing and executing marketing strategies to promote Cygnus Reach Remote Support software...
Marketing Communications Intern (Summer 2025) Department: Sales / Marketing Employment Type: Internship Location: US - Wisconsin - Madison Reporting To: Andrew Knapp Description Franklin Electric...
Who is Beauty Barrage? Beauty Barrage is a full-service strategic sales management team with our Field Team servicing doors across North America. Beauty Barrage works with some of the hottest...
Demographic Data for Madison, WI
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Salary for Marketing Specialist Jobs in Madison, WI
Highest Education Level
Marketing Specialists in Madison, WI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Campaigns
- Marketing Strategies
- Marketing Communications
- Content Marketing
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Google Adwords
- Marketing & Advertising
- Brand Awareness
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Journalism
- Blogging
- Search Engine Optimization
- Social Media Management
- Brand Development
- Competitive Analysis
- Content Management
- Google Analytics
- Search Engine Marketing
- Copywriting
- Social Media Marketing
- Market Analysis
- Adobe InDesign
- Content Development
- HubSpot
- Ecommerce
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Liaison
- Customer Satisfaction
- Strategy Development
- Customer Relationship Management
- Customer Relations
- Retail
- Driving
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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