Marketing Specialist Jobs in Madison, WI
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Employee Communications Specialist (Remote - United States), Human Resources
- Madison, WI
- 15 hours ago
- Madison, WI
- 15 hours ago
Employee Communications Specialist (Remote - United States) Job Location (Short): Atlanta, Georgia-USA | Hampton, Virginia-USA | Houston, Texas-USA | Madison, Alabama-USA Workplace Type: Remote...
Remote WorkBusiness Development & Communications Specialist Job ID 208932 Posted 07-Mar-2025 Service line GWS Segment Role type Full-time Areas of Interest Communications/Public Relations Location(s) Remote...
We are looking for an enthusiastic and detail-oriented Digital Marketing Specialist to join our team....
Remote WorkJOB REQUIREMENTS: About Us Civic Media has built a statewide radio anddigital media network in Wisconsin with the goal of championing thepractice of democracy by empowering honest and informative...
Global Product Marketing Specialist, Infection Control Apparel
- Madison, WI
- 5 days ago
- Madison, WI
- 5 days ago
Support and launch commercial tactics such as collateral development and value propositions Take informed risk and be biased toward action....
BCE Signage Industries Outside Sales & Marketing Representative
- Madison, WI
- 5 days ago
- Madison, WI
- 5 days ago
Position Summary This position performs a variety of duties including representation, promotion, sales, and bid submissions for Bureau of Correctional Enterprises signage products and services....
generation....
International Recruitment and Communications Specialist
- Madison, WI
- 12 days ago
- Madison, WI
- 12 days ago
Current Madison College employees must apply to the internal career site by logging into Workday Job Posting Date: February 28, 2025 Application Deadline: Salary Information: $58,975-$73,713...
Extraordinary Careers. Endless Possibilities. With the nation's largest home infusion provider, there is no limit to the growth of your career. Option Care Health, Inc. is the largest independent...
Prepare creative briefs when necessary and lead kick offs for assigned marketing campaigns, lead generation activities, retention initiatives, sales enablement tools, and other projects as assigned....
Oshkosh Corporation Marketing and Communications Intern (year-round) in Madison , Wisconsin At Oshkosh, we build, serve and protect people and communities around the world by designing and...
Marketing Communications Intern (Summer 2025) Department: Sales / Marketing Employment Type: Internship Location: US - Wisconsin - Madison Reporting To: Andrew Knapp Description Franklin Electric...
Carrington Email Marketing Specialist in Madison , Wisconsin Come join our team and work remote from home!...
- Madison, WI
- 30+ days ago
- Madison, WI
- 30+ days ago
The Senior Digital Marketing Specialist (Sr....
JOB REQUIREMENTS: This Job Description May Cause Extreme Excitement andCareer Growth At AMP Sales & Marketing Solutions, we believe a greatworkplace isn\'t just something we say it\'s something...
Demographic Data for Madison, WI
Moving to Madison, WI? Find some basic demographic data about Madison, WI below.
Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Madison, WI
Highest Education Level
Marketing Specialists in Madison, WI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Multitasking
- Affirmative Action
- Closing
- Flexibility
- Collateral Development
- Marketing Campaigns
- Content Marketing
- Marketing Strategies
- Marketing Communications
- Digital Content
- Email Campaigns
- Marketing Automation
- Google Ads
- AP Stylebook
- Segmentation
- Brand Awareness
- Hootsuite
- Brand Marketing
- Email Marketing
- Media Relations
- Press Releases
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Social Media Management
- Journalism
- Google Analytics
- Search Engine Marketing
- WordPress
- Market Analysis
- Copywriting
- Social Media Marketing
- Content Development
- Social Media Strategy
- HubSpot
- Ecommerce
- Branding
- Media
- Canva
- Adobe Creative Suite
- Adobe
- Merchandising
- Public Relations
- Liaison
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Business Development
- Writing Skills
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Specialist Related Career Advice Articles
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