Marketing Specialist Jobs in Richmond, VA
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Job Posting: Since 1953, Ferguson has been a source of quality supplies for a variety of industries. Together We Build Better infrastructure, better homes and better businesses. We exist to make...
Communications Specialist School of Medicine Neurology
- Richmond, VA
- 3 days ago
- Richmond, VA
- 3 days ago
Communications Specialist | School of Medicine | Neurology Benefits of working at VCU All full-time university staff are eligible for VCUs robust benefits package that includes: comprehensive...
You love executing digital marketing campaigns and seeing your website rise in the SERPs....
- Colonial Heights, VA (21 miles from Richmond, VA)
- 9 days ago
- Colonial Heights, VA (21 miles from Richmond, VA)
- 9 days ago
Clinical Rehab Liaison Career Opportunity Clinical License required (RN, LPN, PT, PTA, OT, OTA, SLP, RT or Licensed Social Worker) Compensation Range $39.42 - $51.24 / hour Competitive pay based...
Market Development Representative - Off Premise - Richmond, VA
- Richmond, VA
- 10 days ago
- Richmond, VA
- 10 days ago
Sazerac Company Overview Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the...
Job Summary: WHO ARE WE? Live Nation Entertainment is the worlds leading live entertainment company, comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Media &...
Market Development Representative/Sr Market Development Representative
- Glen Allen, VA (6 miles from Richmond, VA)
- 19 days ago
- Glen Allen, VA (6 miles from Richmond, VA)
- 19 days ago
BHE GT&S has an exciting opportunity as a Marketing Development Representative or Senior Market Development Representative at our Headquarters in Glen Allen, VA. RESPONSIBILITIES Marketing...
Summary: The VCU L. Douglas Wilder School of Government and Public Affairs invites applications for a part-time Communications Specialist. Reporting to the Director of Communications and External...
Gpac is currently partnered with a well-established Ag-business that is in need of a Retail Purchasing and Marketing Specialist!...
Hollister Co. - Brand Representative, Chesterfield
- Richmond, VA
- 22 days ago
- Richmond, VA
- 22 days ago
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
We are seeking a skilled Marketing Representative with Branding and/or Promotional experience to serve as the primary contact for a dedicated portfolio of clients, managing everything from product...
Search Engine Marketing Specialist
- Glen Allen, VA (6 miles from Richmond, VA)
- 25 days ago
- Glen Allen, VA (6 miles from Richmond, VA)
- 25 days ago
We are looking for a genuine, motivated, and driven Search Engine Marketing Specialist to join our team. We are looking for YOU! WHO YOU ARE A Strong Communicator....
Senior Associate, Marketing Adtech | Retail Bank Capital One's Retail Bank is known for its industry-leading products and for being a unique National fintech brand with superior digital...
- Glen Allen, VA (6 miles from Richmond, VA)
- 30+ days ago
- Glen Allen, VA (6 miles from Richmond, VA)
- 30+ days ago
We are seeking a talented and motivated Digital Marketing Specialist to support the implementation of digital marketing strategies for a new premium consumer brand....
Demographic Data for Richmond, VA
Moving to Richmond, VA? Find some basic demographic data about Richmond, VA below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Specialist Jobs in Richmond, VA
Highest Education Level
Marketing Specialists in Richmond, VA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Campaigns
- Marketing Strategies
- Marketing Communications
- Content Marketing
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Marketing & Advertising
- Brand Awareness
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Journalism
- Blogging
- Search Engine Optimization
- Social Media Management
- Brand Development
- Competitive Analysis
- Content Management
- Google Analytics
- Search Engine Marketing
- Copywriting
- Social Media Marketing
- Market Analysis
- Adobe InDesign
- Content Development
- HubSpot
- Ecommerce
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Liaison
- Public Relations
- Customer Satisfaction
- Strategy Development
- Customer Relationship Management
- Customer Relations
- Retail
- Driving
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Specialist Related Career Advice Articles

9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »