Marketing Specialist Jobs in York, PA
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Senior Secondary Marketing Operations Specialist
- Harrisburg, PA (16 miles from York, PA)
- 23 hours ago
- Harrisburg, PA (16 miles from York, PA)
- 23 hours ago
SENIOR SECONDARY MARKETING SPECIALIST WHAT IS THE OPPORTUNITY?...
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step...
Remote WorkBusiness Development & Communications Specialist
- Harrisburg, PA (16 miles from York, PA)
- 3 days ago
- Harrisburg, PA (16 miles from York, PA)
- 3 days ago
Business Development & Communications Specialist Job ID 208932 Posted 07-Mar-2025 Service line GWS Segment Role type Full-time Areas of Interest Communications/Public Relations Location(s) Remote...
Global Product Marketing Specialist, Infection Control Apparel
- Harrisburg, PA (16 miles from York, PA)
- 5 days ago
- Harrisburg, PA (16 miles from York, PA)
- 5 days ago
Support and launch commercial tactics such as collateral development and value propositions Take informed risk and be biased toward action....
- Harrisburg, PA (16 miles from York, PA)
- 7 days ago
- Harrisburg, PA (16 miles from York, PA)
- 7 days ago
A track record of working collaboratively and asynchronously with content marketing, brand, and demand generation. Experience working with IT and Security practitioners is a plus....
- Harrisburg, PA (16 miles from York, PA)
- 30+ days ago
- Harrisburg, PA (16 miles from York, PA)
- 30+ days ago
Summary: As a Marketing Project Specialist, you will play a critical role in ensuring the successful and smooth execution of marketing campaigns within Go-To-Market plans....
Product Marketing Associate, Filler Metals
- Hanover, PA (17 miles from York, PA)
- 30+ days ago
- Hanover, PA (17 miles from York, PA)
- 30+ days ago
Job Description: Reporting to the Director of Product Marketing Filler Metals, the Product Marketing Associate will be responsible for the growth and profitability of a subset of filler metal...
- Harrisburg, PA (16 miles from York, PA)
- 30+ days ago
- Harrisburg, PA (16 miles from York, PA)
- 30+ days ago
This Job Description May Cause Extreme Excitement and * Career Growth * At AMP Sales & Marketing Solutions, we believe a great workplace isn't just something we say --- it's something you can feel...
Customer Relations Specialist - 34768 DESCRIPTION/RESPONSIBILITIES:Our Customer Service Specialist position gives you an opportunity to help customers with your service mindset and your drive to...
Overview We Need Your Next-Level Service Mindset at the Best in Pests. As part of the Orkin team, you’ll be critical to helping our customers feel we’ve delivered on our promise. That means...
Hollister Co. - Brand Representative, Capital City
- Camp Hill, PA (14 miles from York, PA)
- 90+ days ago
- Camp Hill, PA (14 miles from York, PA)
- 90+ days ago
Company Description Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic...
Demographic Data for York, PA
Moving to York, PA? Find some basic demographic data about York, PA below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Specialist Jobs in York, PA
Highest Education Level
Marketing Specialists in York, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Multitasking
- Policy Development
- Closing
- Flexibility
- Collateral Development
- Marketing Campaigns
- Content Marketing
- Marketing Strategies
- Marketing Communications
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- AP Stylebook
- Segmentation
- Brand Awareness
- Hootsuite
- Brand Marketing
- Email Marketing
- Media Relations
- Press Releases
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Social Media Management
- Journalism
- Google Analytics
- WordPress
- Market Analysis
- Copywriting
- Social Media Marketing
- Content Development
- Social Media Strategy
- HubSpot
- Ecommerce
- Branding
- Media
- Canva
- Adobe Creative Suite
- Adobe
- Merchandising
- Public Relations
- Liaison
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Business Development
- Writing Skills
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Specialist Related Career Advice Articles
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »