Marketing Specialist Jobs in State College, PA
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Marketing and Communications Specialist - PennTAP
- State College, PA
- 1 day ago
- State College, PA
- 1 day ago
Responsibilities: The successful candidate will be responsible for the following: Develop and execute overall marketing strategy that helps achieve the organization's goals....
PT Marketing Communications Specialist Penn State in University Park, PA Apply Now Type: Adjunct/Part-Time Posted: 04/14/2025 Category: Communications, Marketing, and Public Affairs Job Number:...
Marketing and Communications Specialist
- University Park, PA (1 mile from State College, PA)
- 45+ days ago
- University Park, PA (1 mile from State College, PA)
- 45+ days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Marketing and Communications Specialist Supervisor, College of Education
- State College, PA
- 29 days ago
- State College, PA
- 29 days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Marketing and Communications Specialist - The Fox Graduate School
- State College, PA
- 29 days ago
- State College, PA
- 29 days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Marketing and Communications Specialist Supervisor, College of Education
- University Park, PA (1 mile from State College, PA)
- 29 days ago
- University Park, PA (1 mile from State College, PA)
- 29 days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Marketing and Communications Specialist, PSAA
- University Park, PA (1 mile from State College, PA)
- 90+ days ago
- University Park, PA (1 mile from State College, PA)
- 90+ days ago
The successful candidate will play a key role in executing marketing strategies that connect alumni to the University and to each other, provide valued services to members, and support the University's...
Demographic Data for State College, PA
Moving to State College, PA? Find some basic demographic data about State College, PA below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
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Salary for Marketing Specialist Jobs in State College, PA
Highest Education Level
Marketing Specialists in State College, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Campaigns
- Marketing Strategies
- Marketing Communications
- Content Marketing
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Sales Analysis
- Marketing & Advertising
- Brand Awareness
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Journalism
- Blogging
- Search Engine Optimization
- Social Media Management
- Brand Development
- Competitive Analysis
- Content Management
- Google Analytics
- Search Engine Marketing
- Copywriting
- Social Media Marketing
- Market Analysis
- Adobe InDesign
- Content Development
- HubSpot
- Ecommerce
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Liaison
- Customer Satisfaction
- Strategy Development
- Customer Relationship Management
- Customer Relations
- Retail
- Driving
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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Here are some other career titles that require similar skills
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