Marketing Specialist Jobs in Allentown, PA
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Entry Level Outside Sales - Market Development Specialist
- Allentown, PA
- 30+ days ago
- Allentown, PA
- 30+ days ago
Overview At W.B. Mason, we believe in more than just delivering workplace essentials were passionate about building stronger communities. For over 125 years, weve been a proud part of the...
ADP is hiring a Business Development Representative. Ready to control your financial future while achieving the work-life balance you've been searching for? Ready to grow your career with a formal...
Marketing Communications Intern
- Easton, PA (15 miles from Allentown, PA)
- 45+ days ago
- Easton, PA (15 miles from Allentown, PA)
- 45+ days ago
Marketing Communications Intern (Hybrid, onsite 3 days per week, Forks Township PA) GENERAL SUMMARY: Intern will assist in various activation and content team functions with a planned rotation to...
Business Development Representative
- Pipersville, PA (22 miles from Allentown, PA)
- 60+ days ago
- Pipersville, PA (22 miles from Allentown, PA)
- 60+ days ago
Overview The Tyndale Company, a private, 8x Top Workplace winner in PA/4x Top Workplace winner in TX and industry leading national supplier of arc-rated flame resistant (FR) clothing to the...
Hollister Co. - Brand Representative, Lehigh Valley
- Whitehall, PA (3 miles from Allentown, PA)
- 90+ days ago
- Whitehall, PA (3 miles from Allentown, PA)
- 90+ days ago
Company Description Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic...
Demographic Data for Allentown, PA
Moving to Allentown, PA? Find some basic demographic data about Allentown, PA below.
Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Allentown, PA
Highest Education Level
Marketing Specialists in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Multitasking
- Policy Development
- Closing
- Flexibility
- Collateral Development
- Marketing Campaigns
- Content Marketing
- Marketing Strategies
- Marketing Communications
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- AP Stylebook
- Segmentation
- Brand Awareness
- Hootsuite
- Brand Marketing
- Email Marketing
- Media Relations
- Press Releases
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Social Media Management
- Journalism
- Google Analytics
- WordPress
- Market Analysis
- Copywriting
- Social Media Marketing
- Content Development
- Social Media Strategy
- HubSpot
- Ecommerce
- Branding
- Media
- Canva
- Adobe Creative Suite
- Adobe
- Merchandising
- Public Relations
- Liaison
- Strategy Development
- Customer Satisfaction
- Customer Relationship Management
- Business Development
- Writing Skills
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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Here are some other career titles that require similar skills
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