Marketing Specialist Jobs in Allentown, PA
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Content Developer and Social Media Specialist
- Schnecksville, PA (9 miles from Allentown, PA)
- 1 day ago
- Schnecksville, PA (9 miles from Allentown, PA)
- 1 day ago
strategies....
DEXIS Global Digital Marketing Specialist (Remote-Quakertown, PA)
- Quakertown, PA (12 miles from Allentown, PA)
- 2 days ago
- Quakertown, PA (12 miles from Allentown, PA)
- 2 days ago
Job Description: JOB SUMMARY: The Global Digital Marketing Specialist, Global Marketing to drive our global digital marketing strategy and enhance brand awareness through social media, paid media, SEO...
Remote WorkJob Description The Marketing Communications Specialist is responsible for managing all marketing, communications, public relations, print/digital advertising, branding, and tradeshow/events...
- Bethlehem, PA (5 miles from Allentown, PA)
- 10 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 10 days ago
Preferred Qualifications of the Marketing Specialist: Master's Degree Certifications in digital or online competencies Physical Requirements of the Marketing Specialist: The employee frequently is required...
Hollister Co. - Brand Representative, Lehigh Valley
- Whitehall, PA (3 miles from Allentown, PA)
- 22 days ago
- Whitehall, PA (3 miles from Allentown, PA)
- 22 days ago
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Entry Level Outside Sales - Market Development Specialist
- Allentown, PA
- 60+ days ago
- Allentown, PA
- 60+ days ago
Overview At W.B. Mason, we believe in more than just delivering workplace essentials were passionate about building stronger communities. For over 125 years, weve been a proud part of the...
ADP is hiring a Business Development Representative. Ready to control your financial future while achieving the work-life balance you've been searching for? Ready to grow your career with a formal...
Demographic Data for Allentown, PA
Moving to Allentown, PA? Find some basic demographic data about Allentown, PA below.
Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Allentown, PA
Highest Education Level
Marketing Specialists in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Brand Awareness
- Marketing & Advertising
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Journalism
- Blogging
- Search Engine Optimization
- Social Media Management
- Brand Development
- Competitive Analysis
- Content Management
- Google Analytics
- Search Engine Marketing
- Copywriting
- Social Media Marketing
- Market Analysis
- Adobe InDesign
- Content Development
- HubSpot
- Ecommerce
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Liaison
- Public Relations
- Customer Satisfaction
- Strategy Development
- Customer Relationship Management
- Customer Relations
- Retail
- Driving
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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