Marketing Specialist Jobs in Rochester, NY
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
- Palmyra, NY (21 miles from Rochester, NY)
- 1 day ago
- Palmyra, NY (21 miles from Rochester, NY)
- 1 day ago
GENERAL NATURE OF JOB: The Digital Marketing Specialist is responsible for planning and executing much of the digital marketing strategy for the business....
Physician Detail Marketing Rep - ENT (Entry/Specialty)
- Pittsford, NY (8 miles from Rochester, NY)
- 5 days ago
- Pittsford, NY (8 miles from Rochester, NY)
- 5 days ago
Pharmaceutical Sales Rep (Entry or Exp.) Achieve territory sales goals by promoting pharmaceutical products and services to physicians and other medical personnel within assigned geography....
Hyper Wellness Representative/Sales and Marketing Associate
- Rochester, NY
- 6 days ago
- Rochester, NY
- 6 days ago
Benefits: Bonus based on performance Employee discounts Opportunity for advancement Paid time off Wellness resources Benefits/Perks A competitive salary plus bonuses Flexible Schedules Casual...
Hyper Wellness Representative/Sales and Marketing Associate
- Pittsford, NY (8 miles from Rochester, NY)
- 10 days ago
- Pittsford, NY (8 miles from Rochester, NY)
- 10 days ago
Benefits: Bonus based on performance Employee discounts Opportunity for advancement Paid time off Wellness resources Benefits/Perks A competitive salary plus bonuses Flexible Schedules Casual...
Abercrombie & Fitch - Brand Representative, Eastview
- Pittsford, NY (8 miles from Rochester, NY)
- 11 days ago
- Pittsford, NY (8 miles from Rochester, NY)
- 11 days ago
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Marketing Specialist I Rochester, NY As amunity, the University of Rochester is defined by a deepmitment to Meliora - Ever Better....
Hollister Co. - Brand Representative, Eastview
- Victor, NY (15 miles from Rochester, NY)
- 23 days ago
- Victor, NY (15 miles from Rochester, NY)
- 23 days ago
Company Description Abercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Essential Duties: Inbound conversion processing Outbound appointment setting for sales team from inbound conversion Qualify Leads from marketing campaigns as sales opportunities Management of sales...
Business Development Representative - PCA Skin & EltaMD - Rochester
- Rochester, NY
- 28 days ago
- Rochester, NY
- 28 days ago
No Relocation Assistance Offered Job Number #166128 - Rochester, New York, United States Who We Are Colgate-Palmolive Company is a global consumer products company operating in over 200 countries...
The Mammoth Field Representative builds retail relationships and ensures optimal product placement for our brands in New York. This role focuses on merchandising, inventory management, and...
Overview The public relations specialist plays a crucial role in crafting compelling human-interest stories, specializing in copywriting and editing for agency communications. This position...
Business Development Representative
- York, NY (23 miles from Rochester, NY)
- 45+ days ago
- York, NY (23 miles from Rochester, NY)
- 45+ days ago
Business Development Representative Job Category: Business Dev - New Sales Requisition Number: BUSIN001225 Posting Details Posted: February 27, 2025 Full-Time Hybrid Locations Showing 1 location...
Demographic Data for Rochester, NY
Moving to Rochester, NY? Find some basic demographic data about Rochester, NY below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
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Salary for Marketing Specialist Jobs in Rochester, NY
Highest Education Level
Marketing Specialists in Rochester, NY offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Brand Awareness
- Marketing & Advertising
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Journalism
- Blogging
- Search Engine Optimization
- Social Media Management
- Brand Development
- Competitive Analysis
- Content Management
- Google Analytics
- Search Engine Marketing
- Copywriting
- Social Media Marketing
- Market Analysis
- Adobe InDesign
- Content Development
- HubSpot
- Ecommerce
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Liaison
- Public Relations
- Customer Satisfaction
- Strategy Development
- Customer Relationship Management
- Customer Relations
- Retail
- Driving
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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Here are some other career titles that require similar skills
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