Marketing Specialist Jobs in Columbia, MD
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Food & Safety Brand Specialist
- Annapolis, MD (23 miles from Columbia, MD)
- 8 hours ago
- Annapolis, MD (23 miles from Columbia, MD)
- 8 hours ago
Benefits Start Day 1 for Full-Time Colleagues - No Waiting Period! For more information about our benefits, see below! We are proud to be a member of the Rentokil family of companies, the global...
- Hunt Valley, MD (22 miles from Columbia, MD)
- 9 hours ago
- Hunt Valley, MD (22 miles from Columbia, MD)
- 9 hours ago
Product Marketing Specialists conceive and develop innovative marketing programs that drive demand....
- Washington, DC (22 miles from Columbia, MD)
- 11 hours ago
- Washington, DC (22 miles from Columbia, MD)
- 11 hours ago
The Field Marketing Specialist is responsible for supporting the growth of the Salomon business in Washington DC area and extending out as directed Your scope: 90% Performance, 10% Sportstyle....
Senior Brand Experience Marketing Associate (Unwell Hydration)
- Arlington, VA (24 miles from Columbia, MD)
- 1 day ago
- Arlington, VA (24 miles from Columbia, MD)
- 1 day ago
generation dollars; demonstrate efficient and effective investment approach Support packaging changes due to product, graphic and/or formula changes QUALIFICATIONS / CERTIFICATIONS: Typically has a...
Senior Communications Specialist-Suburban
- Bethesda, MD (19 miles from Columbia, MD)
- 2 days ago
- Bethesda, MD (19 miles from Columbia, MD)
- 2 days ago
YOU BELONG HERE What Awaits You? Career growth and development Employee and Dependent Tuition Assistance Diverse and collaborative working environment Affordable and comprehensive benefits package...
Global Brand Strategist, Corporate Marketing
- Washington, DC (22 miles from Columbia, MD)
- 2 days ago
- Washington, DC (22 miles from Columbia, MD)
- 2 days ago
Demonstrated experience utilizing consumer research and data to drive actionable insights to inform marketing strategy and improve the consumer experience....
Business Development Representative - Bilingual English and Portuguese - Remote
- Washington, DC (22 miles from Columbia, MD)
- 2 days ago
- Washington, DC (22 miles from Columbia, MD)
- 2 days ago
Business Development Representative - Bilingual English and Portuguese** Splunk is here to build a safer and more resilient digital world. The world's leading enterprises use our unified security...
Remote WorkMarketing Specialist - Email and Push
- Hyattsville, MD (18 miles from Columbia, MD)
- 2 days ago
- Hyattsville, MD (18 miles from Columbia, MD)
- 2 days ago
Primary Purpose The Digital Channel Specialist supports our brands in building, coding, and testing emails and push campaigns within Salesforce Marketing Cloud platform to support Banner marketing strategies...
Direct Marketing Associate - Dc Area
- Washington, DC (22 miles from Columbia, MD)
- 3 days ago
- Washington, DC (22 miles from Columbia, MD)
- 3 days ago
Renewal by Andersen is looking for an accomplished, driven, and collaborative Direct Marketing Associate to help perfect our customer's experience in upgrading their homes.Want to join our...
Marketing Specialist/Proposal Specialist
- Washington, DC (22 miles from Columbia, MD)
- 3 days ago
- Washington, DC (22 miles from Columbia, MD)
- 3 days ago
Your Opportunity We're looking for a full-time, experienced Marketing Specialist to support our Environmental Services (ES) team in the U.S. Northeast....
- Baltimore, MD (15 miles from Columbia, MD)
- 3 days ago
- Baltimore, MD (15 miles from Columbia, MD)
- 3 days ago
Who We Are We're powering a cleaner, brighter future. Exelon is leading the energy transformation, and we're calling all problem solvers, innovators, community builders and change makers. Work...
Regional Marketing Associate - Usa
- Washington, DC (22 miles from Columbia, MD)
- 4 days ago
- Washington, DC (22 miles from Columbia, MD)
- 4 days ago
generation goals, including but not limited to field events, account based marketing, executive programs and trade-shows.Work closely with sales teams to craft account-level marketing plans for top...
Remote WorkMarketing Communications Specialist
- Germantown, MD (22 miles from Columbia, MD)
- 4 days ago
- Germantown, MD (22 miles from Columbia, MD)
- 4 days ago
This position will play a key role in crafting compelling and persuasive content that aligns with our corporate brand voice and marketing strategies....
Marketing Specialist 1 (Remote/Hybrid)
- Beltsville, MD (11 miles from Columbia, MD)
- 5 days ago
- Beltsville, MD (11 miles from Columbia, MD)
- 5 days ago
Overview Join Our Team at Maryland Oncology Hematology! We’re looking for passionate and talented professionals to join our team in providing exceptional cancer care. If you’re dedicated to making...
Remote WorkWhat You Will Do Lead the development and execution of the North American affiliate subnetwork influencer marketing strategy to drive revenue and brand consideration....
Demographic Data for Columbia, MD
Moving to Columbia, MD? Find some basic demographic data about Columbia, MD below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
Users interested in this job title also searched for the following job titles
Salary for Marketing Specialist Jobs in Columbia, MD
Highest Education Level
Marketing Specialists in Columbia, MD offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Brand Awareness
- Marketing & Advertising
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Journalism
- Blogging
- Search Engine Optimization
- Social Media Management
- Brand Development
- Competitive Analysis
- Content Management
- Google Analytics
- Search Engine Marketing
- Copywriting
- Social Media Marketing
- Market Analysis
- Adobe InDesign
- Content Development
- HubSpot
- Ecommerce
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Liaison
- Public Relations
- Customer Satisfaction
- Strategy Development
- Customer Relationship Management
- Customer Relations
- Retail
- Driving
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Training and Development
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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