Marketing Specialist Jobs in Columbia, MD
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
- West McLean, VA (24 miles from Columbia, MD)
- 23 hours ago
- West McLean, VA (24 miles from Columbia, MD)
- 23 hours ago
Description Position Overview The Marketing and Communications team is seeking a creative and analytical Senior Brand Strategist to join our corporate Marketing and Communications team at Leidos,...
Marketing Representative (Healthcare Services)
- Washington, DC (22 miles from Columbia, MD)
- 1 day ago
- Washington, DC (22 miles from Columbia, MD)
- 1 day ago
un Marketing Representative (Healthcare Services) (Laurel, MD) ATP compensation: Very Competitive Yearly Salary plus full Benefits employment type: job title: Marketing Representative Our local...
Senior Marketing Specialist, Demand Generation and Paid Media
- Washington, DC (22 miles from Columbia, MD)
- 1 day ago
- Washington, DC (22 miles from Columbia, MD)
- 1 day ago
Senior Marketing Specialist, Demand Generation and Paid Media United States Marketing Regular Remote PNA Panasonic Corporation of North America REQ-150940 Job Description Overview Every moment of every...
- Tysons Corner, VA (24 miles from Columbia, MD)
- 1 day ago
- Tysons Corner, VA (24 miles from Columbia, MD)
- 1 day ago
Responsibilities: Product Marketing & Strategy Support the creation and execution of go-to-market (GTM) strategies for new and existing RF and DSP products....
Senior Secondary Marketing Operations Specialist
- Washington, DC (22 miles from Columbia, MD)
- 1 day ago
- Washington, DC (22 miles from Columbia, MD)
- 1 day ago
SENIOR SECONDARY MARKETING SPECIALIST WHAT IS THE OPPORTUNITY?...
- Washington, DC (22 miles from Columbia, MD)
- 1 day ago
- Washington, DC (22 miles from Columbia, MD)
- 1 day ago
Do you love talking to people? Are you interested in helping them create memories? Come work for the best vacation ownership resort! Theres something truly outstanding about Hilton Grand...
Email Marketing Specialist - $33-$38/hour - Arlington, VA
- Arlington, VA (24 miles from Columbia, MD)
- 2 days ago
- Arlington, VA (24 miles from Columbia, MD)
- 2 days ago
Are you ready to lead dynamic campaigns and drive business growth? Join our client, a financial services firm, and utilize your expertise to build campaigns and manage customer subscriptions....
- Hanover, MD (8 miles from Columbia, MD)
- 3 days ago
- Hanover, MD (8 miles from Columbia, MD)
- 3 days ago
Overview About TEKsystems and TEKsystems Global Services We're TEKsystems. We accelerate business transformation for our customers. We bring real-world expertise to solve complex technology,...
Digital Marketing Operations Specialist
- Annapolis, MD (23 miles from Columbia, MD)
- 4 days ago
- Annapolis, MD (23 miles from Columbia, MD)
- 4 days ago
We are looking for an enthusiastic and detail-oriented Digital Marketing Specialist to join our team....
Remote WorkPrincipal Public Relations Representative
- McLean, VA (23 miles from Columbia, MD)
- 4 days ago
- McLean, VA (23 miles from Columbia, MD)
- 4 days ago
Requisition ID: R10188189 Category: Communications Location: Roy, Utah, United States of America | Huntsville, Alabama, United States of America | McLean, Virginia, United States of America...
- Baltimore, MD (15 miles from Columbia, MD)
- 4 days ago
- Baltimore, MD (15 miles from Columbia, MD)
- 4 days ago
The Marketing Specialist contributes to excellent customer service and teamwork by collaborating and interacting with internal team members and external shareholders as needed....
Public Relations Assistant Account Executive - Financial Services PR [Washington]
- Washington, DC (22 miles from Columbia, MD)
- 5 days ago
- Washington, DC (22 miles from Columbia, MD)
- 5 days ago
Public Relations Assistant Account Executive - Financial Services PR (DC)C) Public Relations Assistant Account Executive - Financial Services PR (DC) LOCATION: This role is hybrid (working some...
Senior Associate, Marketing Data & Insights
- McLean, VA (23 miles from Columbia, MD)
- 5 days ago
- McLean, VA (23 miles from Columbia, MD)
- 5 days ago
Partner with Product Marketing and Sales teams to define our target audience segments to be used in marketing campaigns Audience First Strategy, Consultation, & Usage Enable marketing campaign owners...
Marketing Special Events and Promotions Representative - Part Time - Maryland
- Hanover, MD (8 miles from Columbia, MD)
- 6 days ago
- Hanover, MD (8 miles from Columbia, MD)
- 6 days ago
Min Compensation USD $17.00/Hr. Max Compensation USD $17.00/Hr. Overview Why We Need Your Talents: Our special event reps are responsible for attending events, campaigns, and conferences on behalf...
Federal Brand Specialist for webMethods & StreamSets
- Tysons, VA (24 miles from Columbia, MD)
- 6 days ago
- Tysons, VA (24 miles from Columbia, MD)
- 6 days ago
IBM Federal Brand Specialist for webMethods & StreamSets in Tysons Corner , Virginia Introduction A Brand Sales Specialist focused on webMethods and StreamSets means working for a leader in...
Demographic Data for Columbia, MD
Moving to Columbia, MD? Find some basic demographic data about Columbia, MD below.
Marketing Specialist Online Courses and Training Opportunities
Title Synonyms
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Salary for Marketing Specialist Jobs in Columbia, MD
Highest Education Level
Marketing Specialists in Columbia, MD offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Multitasking
- Policy Development
- Affirmative Action
- Closing
- Flexibility
- Collateral Development
- Marketing Campaigns
- Content Marketing
- Marketing Strategies
- Marketing Communications
- Digital Content
- Keyword Research
- Marketing Automation
- Email Campaigns
- Google Ads
- AP Stylebook
- Segmentation
- Brand Awareness
- Hootsuite
- Email Marketing
- Media Relations
- Press Releases
- Digital Marketing
- Search Engine Optimization
- Competitive Analysis
- Social Media Management
- Journalism
- Content Management
- Google Analytics
- WordPress
- Market Analysis
- Copywriting
- Social Media Marketing
- Social Media Strategy
- Content Development
- HubSpot
- Ecommerce
- Branding
- Media
- Canva
- Adobe Creative Suite
- Merchandising
- Adobe
- Public Relations
- Liaison
- Strategy Development
- Customer Satisfaction
- Business Development
- Customer Relationship Management
- Writing Skills
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Bachelor's Degree
- Reporting
- Sales
- Project Management
- Microsoft Office
- Microsoft Excel
- Problem Solving
- Research Skills
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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Here are some other career titles that require similar skills
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