Marketing Specialist Jobs in Lexington, KY
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
Student Social Media Specialist
- Richmond, KY (19 miles from Lexington, KY)
- 1 day ago
- Richmond, KY (19 miles from Lexington, KY)
- 1 day ago
Title: Student Social Media Specialist Position Type: Student Search Type: Internal - minimum 5 days Department: 83R000 - Communications & Brand Management Division: 3R1000 - Chief of Staff &...
Overview We Need Your Next-Level Service Mindset at the Best in Pests. As part of the Orkin team, you’ll be critical to helping our customers feel we’ve delivered on our promise. That means...
Who is Beauty Barrage? Beauty Barrage is a full-service strategic sales management team with our Field Team servicing doors across North America. Beauty Barrage works with some of the hottest...
Abercrombie & Fitch - Brand Representative, Fayette
- Lexington, KY
- 17 days ago
- Lexington, KY
- 17 days ago
Company Description Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic...
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Graduate Assistant Fall 2025 - Marketing & Communications Specialist
- Lexington, KY
- 22 days ago
- Lexington, KY
- 22 days ago
Job Summary The Graduate School is seeking a creative and detail-oriented full (20 hours/week) Graduate Assistant to serve as a Marketing & Communications Specialist for the Fall 2025/Spring 2026...
Community Marketing Specialist - Superb Benefits/Mission Driven!
- Lexington, KY
- 45+ days ago
- Lexington, KY
- 45+ days ago
Community Marketing Specialist - Superb Benefits/Mission Driven!...
Demographic Data for Lexington, KY
Moving to Lexington, KY? Find some basic demographic data about Lexington, KY below.
Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Lexington, KY
Highest Education Level
Marketing Specialists in Lexington, KY offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Brand Awareness
- Marketing & Advertising
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Journalism
- Blogging
- Search Engine Optimization
- Social Media Management
- Brand Development
- Competitive Analysis
- Content Management
- Google Analytics
- Search Engine Marketing
- Copywriting
- Social Media Marketing
- Market Analysis
- Adobe InDesign
- Content Development
- HubSpot
- Ecommerce
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Liaison
- Public Relations
- Customer Satisfaction
- Strategy Development
- Customer Relationship Management
- Customer Relations
- Retail
- Driving
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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