Marketing Specialist Jobs in Topeka, KS
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
campaigns Develop go-to-market plans by working across MarComm, Demand Generation, and Enrollment Ops Work with internal Creative / Dev Teams to create emails, landing pages, lead capture forms and...
The City of Topeka is seeking an experienced communications professional who is passionate about public safety and skilled in strategic communications to join its team. The Senior Public Relations...
You love executing digital marketing campaigns and seeing your website rise in the SERPs....
Demographic Data for Topeka, KS
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Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Topeka, KS
Highest Education Level
Marketing Specialists in Topeka, KS offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Brand Awareness
- Marketing & Advertising
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Journalism
- Blogging
- Search Engine Optimization
- Social Media Management
- Brand Development
- Competitive Analysis
- Content Management
- Google Analytics
- Search Engine Marketing
- Copywriting
- Social Media Marketing
- Market Analysis
- Adobe InDesign
- Content Development
- HubSpot
- Ecommerce
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Liaison
- Public Relations
- Customer Satisfaction
- Strategy Development
- Customer Relationship Management
- Customer Relations
- Retail
- Driving
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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