Marketing Specialist Jobs in Springfield, IL
A Marketing Specialist is a professional who designs and implements marketing strategies for a company, increasing its visibility and profitability. They study market trends, consumer behavior, competitors, and all aspects of marketing, then apply this information to create strategies that increase customer engagement and drive sales. They may also be involved in developing pricing strategies, identifying marketing opportunities, and tracking the effectiveness of marketing campaigns. These professionals work closely with other team members, such as the sales team, public relations personnel, and product developers.
Key skills for a Marketing Specialist include exceptional communication, creativity, analytical thinking, project management, and digital marketing skills. Knowledge of marketing software and online applications like CRM tools, online analytics, and Google Adwords is often required. While a bachelor's degree in marketing or a related field is typically needed, certifications such as a Certified Professional Marketer (CPM), Certified Marketing Management Professional (CMMP), or a Digital Marketing Certification can give candidates an edge. Prior roles that can lead to becoming a Marketing Specialist may include Marketing Coordinator, Marketing Assistant, or Sales Representative.
The Senior Field Marketer will collaborate with the regional sales and business leadership, corporate marketing, and communications teams to plan campaigns and measure demand generation to grow sales...
Qualify leads from marketing campaigns as sales opportunities. Contact potential clients through cold calls and emails. Present our company to potential clients....
Why You'll Love this Role Cribl is looking for an Event Marketing Specialist who is dynamic, passionate, and analytical to join our corporate events team....
Senior Secondary Marketing Operations Specialist
- Springfield, IL
- 30+ days ago
- Springfield, IL
- 30+ days ago
Senior Secondary Marketing Operations Specialist Company: City National Bank Location: Springfield, IL Date Posted: 3/12/25, 2:37 AM SENIOR SECONDARY MARKETING SPECIALIST WHAT IS THE OPPORTUNITY?...
Global Product Marketing Specialist, Infection Control Apparel
- Springfield, IL
- 30+ days ago
- Springfield, IL
- 30+ days ago
Support and launch commercial tactics such as collateral development and value propositions Take informed risk and be biased toward action....
Social Media Specialist - 5463512004_11-6854
- Springfield, IL
- 45+ days ago
- Springfield, IL
- 45+ days ago
A track record of working collaboratively and asynchronously with content marketing, brand, and demand generation. Experience working with IT and Security practitioners is a plus....
Demographic Data for Springfield, IL
Moving to Springfield, IL? Find some basic demographic data about Springfield, IL below.
Marketing Specialist Online Courses and Training Opportunities
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Salary for Marketing Specialist Jobs in Springfield, IL
Highest Education Level
Marketing Specialists in Springfield, IL offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Specialist position
- Marketing Campaigns
- Marketing Strategies
- Marketing Communications
- Content Marketing
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Google Adwords
- Marketing & Advertising
- Brand Awareness
- Press Releases
- Email Marketing
- A/B Testing
- Pay per Click
- Digital Marketing
- Journalism
- Blogging
- Search Engine Optimization
- Social Media Management
- Competitive Analysis
- Content Management
- Google Analytics
- Search Engine Marketing
- Copywriting
- Social Media Marketing
- Market Analysis
- Adobe InDesign
- Content Development
- HubSpot
- Ecommerce
- Media
- Canva
- Adobe
- Merchandising
- Liaison
- Public Relations
- Customer Satisfaction
- Strategy Development
- Customer Relationship Management
- Customer Relations
- Retail
- Driving
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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