Marketing Manager Jobs in Beckley, WV
A Marketing Manager plays a crucial role in the marketing industry by planning, estimating, organizing, and promoting businesses' products or services. They develop marketing strategies, execute marketing plans, analyze market trends, and monitor marketing performance. They collaborate with cross-functional teams to ensure marketing objectives align with the overall corporate goals. They oversee all marketing campaigns, branding initiatives, digital marketing, and public relations efforts. They also work closely with the sales team to generate leads and improve customer experience.
Important skills for a Marketing Manager include strong communication skills, creativity, analytical ability, decision-making skills, and a good understanding of customer behavior. They should be proficient in digital marketing tools, SEO, SEM, and social media platforms. Certifications like Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification could be beneficial. Before becoming a Marketing Manager, a person might have roles such as Marketing Assistant, Marketing Coordinator, or Digital Marketing Specialist.
- Hinton, WV (24 miles from Beckley, WV)
- 45+ days ago
- Hinton, WV (24 miles from Beckley, WV)
- 45+ days ago
Overview The Regional Marketing Manager is responsible for developing and implementing marketing plans to meet overall organization goals, generate business revenues, coordinate effective internal and...
Demographic Data for Beckley, WV
Moving to Beckley, WV? Find some basic demographic data about Beckley, WV below.
Marketing Manager Online Courses and Training Opportunities
Salary for Marketing Manager Jobs in Beckley, WV
Highest Education Level
Marketing Managers in Beckley, WV offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Pardot
- Account-Based Marketing
- Partner Marketing
- Multi-Channel Marketing
- Demand Generation
- Email Campaigns
- Marketing Automation
- B2B Marketing
- Go-to-Market Strategy
- Product Marketing
- Integrated Marketing
- Event Marketing
- Marketing Operations
- Field Marketing
- Sales Enablement
- Campaign Management
- Segmentation
- Global Marketing
- Direct Mail
- Brand Awareness
- Go To Market
- Content Strategy
- Brand Marketing
- Strategic Marketing
- Email Marketing
- ROI Analysis
- Digital Marketing
- Market Planning
- Search Engine Optimization
- Google Analytics
- Search Engine Marketing
- Brand Management
- Content Development
- Branding
- Media
- Calendar Management
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Salesforce
- Analytical Skills
- Customer Relationship Management
- Implementation
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Budgets
- Microsoft PowerPoint
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Research Skills
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
Marketing Manager Related Career Advice Articles
5 Marketing Certifications That Can Boost Your Career
An undergraduate or master’s degree in marketing is great, but not everyone has this advantage. Sometimes marketing professionals desire to further their education without going back to the classroom. Marketing certifications are one approach.
Read article »
9 Marketing Jobs That You Can Perform From Home
For marketing professionals, there are plenty of opportunities to work from home. Here are some remote marketing jobs to consider in your search.
Read article »
Essential Skills for Top Marketing Professionals
Knowing which of your skills to call attention to in your resume and interviews can be a daunting task. The guide below describes top aptitudes for marketing specialists in the modern era.
Read article »