Marketing Manager Jobs in Lancaster, PA
A Marketing Manager plays a crucial role in the marketing industry by planning, estimating, organizing, and promoting businesses' products or services. They develop marketing strategies, execute marketing plans, analyze market trends, and monitor marketing performance. They collaborate with cross-functional teams to ensure marketing objectives align with the overall corporate goals. They oversee all marketing campaigns, branding initiatives, digital marketing, and public relations efforts. They also work closely with the sales team to generate leads and improve customer experience.
Important skills for a Marketing Manager include strong communication skills, creativity, analytical ability, decision-making skills, and a good understanding of customer behavior. They should be proficient in digital marketing tools, SEO, SEM, and social media platforms. Certifications like Certified Marketing Management Professional (CMMP), Certified Product Marketing Manager (CPMM), or Google's Digital Marketing Certification could be beneficial. Before becoming a Marketing Manager, a person might have roles such as Marketing Assistant, Marketing Coordinator, or Digital Marketing Specialist.
Gather and analyze customer feedback to inform product development and marketing strategies....
Remote WorkMarket Development Manager, Energy Saving Ceilings, West Coast Job
- Lancaster, PA
- 6 days ago
- Lancaster, PA
- 6 days ago
Gather and analyze customer feedback to inform product development and marketing strategies....
Remote WorkFunction Citadel’s Market Managers are responsible for the overall success of the branch and serve as the face of Citadel in the community. Market Managers are responsible for directing sales and...
Manager, Marketing Development
- Hershey, PA (21 miles from Lancaster, PA)
- 22 days ago
- Hershey, PA (21 miles from Lancaster, PA)
- 22 days ago
Job Location: Hershey, PA Job Summary: We are seeking a marketers marketer, someone who loves brands, strategy, and consumer-first thinking as much as they love coaching and developing others....
Demographic Data for Lancaster, PA
Moving to Lancaster, PA? Find some basic demographic data about Lancaster, PA below.
Marketing Manager Online Courses and Training Opportunities
Salary for Marketing Manager Jobs in Lancaster, PA
Highest Education Level
Marketing Managers in Lancaster, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Manager position
- Marketing Campaigns
- Content Marketing
- Marketing Strategies
- Marketing Communications
- Account-Based Marketing
- Pardot
- Partner Marketing
- Marketing Analytics
- Multi-Channel Marketing
- Paid Search
- Demand Generation
- Integrated Marketing
- B2B Marketing
- Product Marketing
- Email Campaigns
- Marketing Automation
- Field Marketing
- Segmentation
- Campaign Management
- Global Marketing
- Brand Awareness
- Retail Marketing
- Brand Strategy
- Brand Marketing
- Email Marketing
- Market Planning
- Media Relations
- Marketing & Sales
- Strategic Marketing
- ROI Analysis
- Digital Marketing
- Search Engine Optimization
- Google Analytics
- Key Account Management
- Search Engine Marketing
- Content Development
- Media
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Relationship Management
- Customer Relationship Management
- Salesforce
- Strategic Planning
- Retail
- Driving
- Presentation
- Events
- Collaboration
- Budgets
- Bachelor's Degree
- Reporting
- Sales
- Project Management
- Microsoft Excel
- Problem Solving
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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