Marketing Associate Jobs in State College, PA
A Marketing Associate is an integral part of the marketing industry, responsible for developing, executing, and managing marketing strategies to drive brand awareness, generate leads, and ultimately increase sales. They are tasked with conducting market research to identify target audiences, analyzing competitors, and staying up-to-date with industry trends to make informed decisions about marketing campaigns. Their role often involves working closely with other marketing professionals, sales teams, and creative departments to produce compelling marketing materials, such as advertisements, social media posts, and email campaigns. Marketing Specialists/Representatives/Associates also track the performance of these campaigns, using various analytical tools to measure success and identify areas for improvement.
To be effective in their role, Marketing Associates should possess strong analytical, communication, and project management skills, as well as creativity and adaptability to respond to changing market conditions. A bachelor's degree in marketing, communications, or a related field is typically required, and additional certifications, such as Google Analytics, Facebook Blueprint, or HubSpot Inbound Marketing, are valuable assets that can set candidates apart. Prior to becoming a Marketing Associate, individuals may gain experience in various entry-level marketing and sales roles, such as Marketing Coordinator, Social Media Coordinator, or Sales Representative. As they progress in their careers, Marketing Associates may transition into more specialized roles, such as Digital Marketing Specialist, Brand Manager, or Content Strategist.
Marketing and Communications Specialist - PennTAP
- State College, PA
- 1 day ago
- State College, PA
- 1 day ago
Responsibilities: The successful candidate will be responsible for the following: Develop and execute overall marketing strategy that helps achieve the organization's goals....
PT Marketing Communications Specialist Penn State in University Park, PA Apply Now Type: Adjunct/Part-Time Posted: 04/14/2025 Category: Communications, Marketing, and Public Affairs Job Number:...
Marketing and Communications Specialist
- University Park, PA (1 mile from State College, PA)
- 45+ days ago
- University Park, PA (1 mile from State College, PA)
- 45+ days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Marketing and Communications Specialist Supervisor, College of Education
- State College, PA
- 29 days ago
- State College, PA
- 29 days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Marketing and Communications Specialist - The Fox Graduate School
- State College, PA
- 29 days ago
- State College, PA
- 29 days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Marketing and Communications Specialist Supervisor, College of Education
- University Park, PA (1 mile from State College, PA)
- 29 days ago
- University Park, PA (1 mile from State College, PA)
- 29 days ago
APPLICATION INSTRUCTIONS: CURRENT PENN STATE EMPLOYEE (faculty, staff, technical service, or student), please login to Workday to complete the internal application process. Please do not apply...
Marketing and Communications Specialist, PSAA
- University Park, PA (1 mile from State College, PA)
- 90+ days ago
- University Park, PA (1 mile from State College, PA)
- 90+ days ago
The successful candidate will play a key role in executing marketing strategies that connect alumni to the University and to each other, provide valued services to members, and support the University's...
Demographic Data for State College, PA
Moving to State College, PA? Find some basic demographic data about State College, PA below.
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Salary for Marketing Associate Jobs in State College, PA
Highest Education Level
Marketing Associates in State College, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Associate position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Brand Awareness
- Marketing & Advertising
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Journalism
- Blogging
- Search Engine Optimization
- Social Media Management
- Brand Development
- Competitive Analysis
- Content Management
- Google Analytics
- Search Engine Marketing
- Copywriting
- Social Media Marketing
- Market Analysis
- Adobe InDesign
- Content Development
- HubSpot
- Ecommerce
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Liaison
- Public Relations
- Customer Satisfaction
- Strategy Development
- Customer Relationship Management
- Customer Relations
- Retail
- Driving
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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