Marketing Associate Jobs in Allentown, PA
A Marketing Associate is an integral part of the marketing industry, responsible for developing, executing, and managing marketing strategies to drive brand awareness, generate leads, and ultimately increase sales. They are tasked with conducting market research to identify target audiences, analyzing competitors, and staying up-to-date with industry trends to make informed decisions about marketing campaigns. Their role often involves working closely with other marketing professionals, sales teams, and creative departments to produce compelling marketing materials, such as advertisements, social media posts, and email campaigns. Marketing Specialists/Representatives/Associates also track the performance of these campaigns, using various analytical tools to measure success and identify areas for improvement.
To be effective in their role, Marketing Associates should possess strong analytical, communication, and project management skills, as well as creativity and adaptability to respond to changing market conditions. A bachelor's degree in marketing, communications, or a related field is typically required, and additional certifications, such as Google Analytics, Facebook Blueprint, or HubSpot Inbound Marketing, are valuable assets that can set candidates apart. Prior to becoming a Marketing Associate, individuals may gain experience in various entry-level marketing and sales roles, such as Marketing Coordinator, Social Media Coordinator, or Sales Representative. As they progress in their careers, Marketing Associates may transition into more specialized roles, such as Digital Marketing Specialist, Brand Manager, or Content Strategist.
Content Developer and Social Media Specialist
- Schnecksville, PA (9 miles from Allentown, PA)
- 1 day ago
- Schnecksville, PA (9 miles from Allentown, PA)
- 1 day ago
strategies....
DEXIS Global Digital Marketing Specialist (Remote-Quakertown, PA)
- Quakertown, PA (12 miles from Allentown, PA)
- 2 days ago
- Quakertown, PA (12 miles from Allentown, PA)
- 2 days ago
Familiarity with B2B marketing strategies and tactics. Strong analytical skills with the ability to interpret data and make informed decisions....
Remote WorkJob Description The Marketing Communications Specialist is responsible for managing all marketing, communications, public relations, print/digital advertising, branding, and tradeshow/events...
- Bethlehem, PA (5 miles from Allentown, PA)
- 10 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 10 days ago
Design, implement and monitor Agency fundraising and marketing campaigns, including, but not limited to, email/e-newsletter, direct mail, e-appeals, and advertising....
Hollister Co. - Brand Representative, Lehigh Valley
- Whitehall, PA (3 miles from Allentown, PA)
- 22 days ago
- Whitehall, PA (3 miles from Allentown, PA)
- 22 days ago
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Entry Level Outside Sales - Market Development Specialist
- Allentown, PA
- 60+ days ago
- Allentown, PA
- 60+ days ago
Overview At W.B. Mason, we believe in more than just delivering workplace essentials were passionate about building stronger communities. For over 125 years, weve been a proud part of the...
ADP is hiring a Business Development Representative. Ready to control your financial future while achieving the work-life balance you've been searching for? Ready to grow your career with a formal...
Demographic Data for Allentown, PA
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Salary for Marketing Associate Jobs in Allentown, PA
Highest Education Level
Marketing Associates in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Associate position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Brand Awareness
- Marketing & Advertising
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Journalism
- Blogging
- Search Engine Optimization
- Social Media Management
- Brand Development
- Competitive Analysis
- Content Management
- Google Analytics
- Search Engine Marketing
- Copywriting
- Social Media Marketing
- Market Analysis
- Adobe InDesign
- Content Development
- HubSpot
- Ecommerce
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Liaison
- Public Relations
- Customer Satisfaction
- Strategy Development
- Customer Relationship Management
- Customer Relations
- Retail
- Driving
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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