Marketing Associate Jobs in Allendale, MI
A Marketing Associate is an integral part of the marketing industry, responsible for developing, executing, and managing marketing strategies to drive brand awareness, generate leads, and ultimately increase sales. They are tasked with conducting market research to identify target audiences, analyzing competitors, and staying up-to-date with industry trends to make informed decisions about marketing campaigns. Their role often involves working closely with other marketing professionals, sales teams, and creative departments to produce compelling marketing materials, such as advertisements, social media posts, and email campaigns. Marketing Specialists/Representatives/Associates also track the performance of these campaigns, using various analytical tools to measure success and identify areas for improvement.
To be effective in their role, Marketing Associates should possess strong analytical, communication, and project management skills, as well as creativity and adaptability to respond to changing market conditions. A bachelor's degree in marketing, communications, or a related field is typically required, and additional certifications, such as Google Analytics, Facebook Blueprint, or HubSpot Inbound Marketing, are valuable assets that can set candidates apart. Prior to becoming a Marketing Associate, individuals may gain experience in various entry-level marketing and sales roles, such as Marketing Coordinator, Social Media Coordinator, or Sales Representative. As they progress in their careers, Marketing Associates may transition into more specialized roles, such as Digital Marketing Specialist, Brand Manager, or Content Strategist.
Lead Communications Specialist
- Grand Rapids, MI (13 miles from Allendale, MI)
- 1 day ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 1 day ago
Serves in a consulting role with key clients, translating business objectives into communications and marketing strategies, providing counsel and guidance....
- Grand Rapids, MI (13 miles from Allendale, MI)
- 1 day ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 1 day ago
Digital Marketing Specialist Location: Grand Rapids Department: 71200 - Web Content Advertised Salary: $45,000-$48,000. Salary commensurate with education, experiences, and other requirements....
- Grand Rapids, MI (13 miles from Allendale, MI)
- 5 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 5 days ago
Video Marketing Specialist Video Marketing Specialist (M/F/D)* TGW is currently seeking a highly skilled and creative Video Marketing Specialist for its sales team. In this role you will work in...
Tel Sales Market Development Representative - Michigan
- Grand Rapids, MI (13 miles from Allendale, MI)
- 5 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 5 days ago
Sazerac Company Overview Build your career at Sazerac! With almost 400 years of rich history, Sazerac Company has thrived as an independent, American family-owned company with operations in the...
Remote WorkDirect Marketing Associate - Greater Michigan
- Kentwood, MI (17 miles from Allendale, MI)
- 7 days ago
- Kentwood, MI (17 miles from Allendale, MI)
- 7 days ago
We are looking for a Direct Marketing Associate in the Greater Michigan and Grand Rapids area!...
Retail and Event Marketing Promoter - Greater Michigan, Grand Rapids
- Kentwood, MI (17 miles from Allendale, MI)
- 7 days ago
- Kentwood, MI (17 miles from Allendale, MI)
- 7 days ago
Job Name: Retail and Event Marketing Promoter - Greater Michigan, Grand Rapids General information Location:, MI Date: 04-Sep-2025 Company: Renewal by Andersen Posting City: Kentwood, MI Ref #:...
Direct Marketing Associate - Grand Rapids
- Kentwood, MI (17 miles from Allendale, MI)
- 7 days ago
- Kentwood, MI (17 miles from Allendale, MI)
- 7 days ago
We are looking for a Direct Marketing Associate in the Greater Michigan and Grand Rapids area!...
Retail and Event Marketing Promoter - Muskegon, MI
- Muskegon, MI (23 miles from Allendale, MI)
- 7 days ago
- Muskegon, MI (23 miles from Allendale, MI)
- 7 days ago
Are you outgoing? Do you love helping people? Were looking for talented marketers to join the Retail & Event Marketing Team at Renewal by Andersen, the #1 Window and Door Manufacturer in the...
Marketing Communications Specialist
- Muskegon, MI (23 miles from Allendale, MI)
- 8 days ago
- Muskegon, MI (23 miles from Allendale, MI)
- 8 days ago
Marketing Communications Specialist 3.2 3.2 out of 5 stars 1950 Industrial Boulevard, Muskegon, MI 49442 Summary of Job Duties: This position works within the Marketing Communications team; by...
Abercrombie & Fitch - Brand Representative, Woodland (MI)
- Caledonia, MI (23 miles from Allendale, MI)
- 11 days ago
- Caledonia, MI (23 miles from Allendale, MI)
- 11 days ago
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Senior Content and Media Strategist
- Grand Rapids, MI (13 miles from Allendale, MI)
- 12 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 12 days ago
You have a strong knowledge of SaaS business models, customer journeys, and demand generation tactics (preferred). Why Join Cavallo?...
Sr. Digital Marketing Specialist
- Rockford, MI (24 miles from Allendale, MI)
- 15 days ago
- Rockford, MI (24 miles from Allendale, MI)
- 15 days ago
Current employees, please apply in Workday. The Work Group at Wolverine Worldwide includes market-leading brands Wolverine Boots and Apparel, Cat Footwear, Merrell Work and Tactical, Bates, Harley...
Brand Representative (Sales Associate), Woodland Mall (Kentwood, MI)
- Kentwood, MI (17 miles from Allendale, MI)
- 15 days ago
- Kentwood, MI (17 miles from Allendale, MI)
- 15 days ago
Who Are We? Stand Out For Good, Inc. is a rapidly growing womens fashion company with 5 unique brands, in 130+ locations, across 38 states. Our stores feel like a sanctuary - a place of beauty...
Hollister Co. - Brand Representative, Woodland (MI)
- Grand Rapids, MI (13 miles from Allendale, MI)
- 22 days ago
- Grand Rapids, MI (13 miles from Allendale, MI)
- 22 days ago
Company Description Abercrombie & Fitch Co. (NYSE: ANF) is a leading, global specialty retailer of apparel and accessories for men, women and kids through five renowned brands. The iconic...
Hollister Co. - Brand Representative, Rivertown Crossings
- Grandville, MI (10 miles from Allendale, MI)
- 22 days ago
- Grandville, MI (10 miles from Allendale, MI)
- 22 days ago
Company DescriptionAbercrombie & Fitch Co. is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for...
Demographic Data for Allendale, MI
Moving to Allendale, MI? Find some basic demographic data about Allendale, MI below.
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Salary for Marketing Associate Jobs in Allendale, MI
Highest Education Level
Marketing Associates in Allendale, MI offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Associate position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Brand Awareness
- Marketing & Advertising
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Journalism
- Blogging
- Search Engine Optimization
- Social Media Management
- Brand Development
- Competitive Analysis
- Content Management
- Google Analytics
- Search Engine Marketing
- Copywriting
- Social Media Marketing
- Market Analysis
- Adobe InDesign
- Content Development
- HubSpot
- Ecommerce
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Liaison
- Public Relations
- Customer Satisfaction
- Strategy Development
- Customer Relationship Management
- Customer Relations
- Retail
- Driving
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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