Marketing Associate Jobs in Springfield, IL
A Marketing Associate is an integral part of the marketing industry, responsible for developing, executing, and managing marketing strategies to drive brand awareness, generate leads, and ultimately increase sales. They are tasked with conducting market research to identify target audiences, analyzing competitors, and staying up-to-date with industry trends to make informed decisions about marketing campaigns. Their role often involves working closely with other marketing professionals, sales teams, and creative departments to produce compelling marketing materials, such as advertisements, social media posts, and email campaigns. Marketing Specialists/Representatives/Associates also track the performance of these campaigns, using various analytical tools to measure success and identify areas for improvement.
To be effective in their role, Marketing Associates should possess strong analytical, communication, and project management skills, as well as creativity and adaptability to respond to changing market conditions. A bachelor's degree in marketing, communications, or a related field is typically required, and additional certifications, such as Google Analytics, Facebook Blueprint, or HubSpot Inbound Marketing, are valuable assets that can set candidates apart. Prior to becoming a Marketing Associate, individuals may gain experience in various entry-level marketing and sales roles, such as Marketing Coordinator, Social Media Coordinator, or Sales Representative. As they progress in their careers, Marketing Associates may transition into more specialized roles, such as Digital Marketing Specialist, Brand Manager, or Content Strategist.
The Senior Field Marketer will collaborate with the regional sales and business leadership, corporate marketing, and communications teams to plan campaigns and measure demand generation to grow sales...
Qualify leads from marketing campaigns as sales opportunities. Contact potential clients through cold calls and emails. Present our company to potential clients....
Events are a critical pillar of our marketing strategy, serving as a key channel for driving awareness, generating leads, and engaging with our target audiences in meaningful ways....
Senior Secondary Marketing Operations Specialist
- Springfield, IL
- 30+ days ago
- Springfield, IL
- 30+ days ago
Senior Secondary Marketing Operations Specialist Company: City National Bank Location: Springfield, IL Date Posted: 3/12/25, 2:37 AM SENIOR SECONDARY MARKETING SPECIALIST WHAT IS THE OPPORTUNITY?...
Sr. Global Product Marketing Specialist, Infection Control Apparel
- Springfield, IL
- 30+ days ago
- Springfield, IL
- 30+ days ago
Support and launch commercial tactics such as collateral development and value propositions Take informed risk and be biased toward action....
Social Media Specialist - 5463512004_11-6854
- Springfield, IL
- 45+ days ago
- Springfield, IL
- 45+ days ago
A track record of working collaboratively and asynchronously with content marketing, brand, and demand generation. Experience working with IT and Security practitioners is a plus....
Demographic Data for Springfield, IL
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Salary for Marketing Associate Jobs in Springfield, IL
Highest Education Level
Marketing Associates in Springfield, IL offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Associate position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Web Marketing
- Digital Content
- Keyword Research
- Email Campaigns
- Marketing Automation
- Google Ads
- Event Marketing
- Brand Awareness
- Marketing & Advertising
- Hootsuite
- Press Releases
- Email Marketing
- Pay per Click
- Digital Marketing
- Journalism
- Blogging
- Search Engine Optimization
- Social Media Management
- Brand Development
- Competitive Analysis
- Content Management
- Google Analytics
- Search Engine Marketing
- Copywriting
- Social Media Marketing
- Market Analysis
- Adobe InDesign
- Content Development
- HubSpot
- Ecommerce
- Media
- Adobe Creative Suite
- Canva
- Adobe
- Merchandising
- Liaison
- Customer Satisfaction
- Strategy Development
- Customer Relationship Management
- Customer Relations
- Retail
- Driving
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Bachelor's Degree
- Multitasking
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Training and Development
- Communication Skills
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