Marketing Administrator Jobs in Allentown, PA
A Marketing Administrator is a key professional within the marketing industry who is responsible for coordinating, planning, and implementing marketing strategies to promote the company's products and services. They manage and analyze marketing data to support decision-making, monitor effective marketing campaigns, develop promotional materials, and coordinate events. Furthermore, they are involved in website management, social media presence, and customer relationship management. They also handle administrative tasks related to budgeting, contract negotiation, and vendor communication.
Essential skills for a Marketing Administrator include strong communication, analytical, and organizational skills, coupled with a deep understanding of marketing strategies and trends. They should be proficient in using digital marketing tools, such as Google Analytics, SEO tools, and CRM software. A Bachelor's degree in marketing or a related field is often required, and professional certifications such as Certified Marketing Management Professional (CMMP) or Certified Product Marketing Manager (CPMM) can be beneficial. Prior to becoming a Marketing Administrator, a professional may hold roles such as Marketing Coordinator, Marketing Assistant, or Digital Marketing Specialist.
Marketing & Communications Coordinator
- Bethlehem, PA (5 miles from Allentown, PA)
- 2 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 2 days ago
Join Lehigh University's College of Health and Embrace Excellence! Lehigh University, a renowned institution with a rich history and vibrant community, invites applications for the role of...
Remote WorkMarketing Operations Coordinator
- Easton, PA (15 miles from Allentown, PA)
- 16 days ago
- Easton, PA (15 miles from Allentown, PA)
- 16 days ago
Marketing Operations Coordinator The dedicated members of the Victaulic Marketing organization are driven by our shared desire to best serve our customers. We do this by putting laser focus on...
- Bethlehem, PA (5 miles from Allentown, PA)
- 30+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 30+ days ago
Title Marketing Project Coordinator Open Date 3/17/2025 Classification Administrative Department Marketing & Communications Exempt/Non-Exempt Exempt System Job Title Coordinator Description...
campaigns (ordering flyers/posters, shipping materials) Assist the local PR team in compiling local show information for press releases Ensure all necessary show marketing information is input into...
Demographic Data for Allentown, PA
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Marketing Administrator Online Courses and Training Opportunities
Title Synonyms
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Salary for Marketing Administrator Jobs in Allentown, PA
Highest Education Level
Marketing Administrators in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Marketing Administrator position
- Marketing Campaigns
- Marketing Strategies
- Marketing Communications
- Email Campaigns
- Google Ads
- Event Marketing
- Marketing Operations
- Customer Acquisition
- Direct Mail
- Brand Awareness
- Strategic Marketing
- Press Releases
- Email Marketing
- Website Management
- Digital Marketing
- Journalism
- Search Engine Optimization
- Adobe Creative Cloud
- Social Media Management
- Google Analytics
- Copywriting
- Social Media Marketing
- Trade Shows
- WordPress
- Adobe InDesign
- Content Development
- Lead Generation
- Graphic Design
- Branding
- Adobe Illustrator
- Media
- Adobe Creative Suite
- Proposals
- Photography
- Canva
- Adobe
- Proofreading
- Calendar Management
- Sales & Marketing
- Public Relations
- Adobe Photoshop CC
- Strategy Development
- Event Planning
- Distribution
- Writing Skills
- Verbal Communication
- Presentation
- Events
- Collaboration
- Reporting
- Interpersonal Skills
- Bachelor's Degree
- Budgets
- Microsoft PowerPoint
- Sales
- Project Management
- Problem Solving
- Microsoft Office
- Microsoft Excel
- Microsoft Word
- Time Management
- Staff Supervision
- Organization
- Customer Service
- Research Skills
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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