Director of Marketing Jobs in Blacksburg, VA
A Director of Marketing typically oversees all marketing operations of an organization and develops a functional marketing strategy. They are responsible for planning, developing, implementing, and monitoring a company's overall business marketing strategy. Some of the key tasks may include demographic research, identifying target audiences, setting budget allocations, analyzing market trends, and determining product demand. They are also responsible for the development and management of the marketing department's budget and for driving growth in the company through new customer acquisition, customer retention, and growth programs.
Essential skills required for a Director of Marketing include excellent leadership abilities, analytical thinking, creativity, and well-developed interpersonal skills. A deep understanding of marketing principles, modern marketing tools and techniques, and a strategic mindset are crucial. Certifications and proficiency in Digital Marketing, SEO, Content Marketing, Google Analytics, and Social Media Advertising are highly valuable. Prior to becoming a Director of Marketing, individuals might have roles as Marketing Managers, Brand Managers, or Product Managers.
Vice President for Marketing and Communications
- Blacksburg, VA
- 17 days ago
- Blacksburg, VA
- 17 days ago
Job Description For a Full Job and Institution Profile, click here- Position Profile- VP Marketing and Communications.pdf The Vice President for Marketing and Communications is a strategic...
Position Overview Join the Follett Team where employees are valued, respected, and offered career paths throughout its many campus locations. Follett Higher Education is a leading educational...
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Salary for Director of Marketing Jobs in Blacksburg, VA
Highest Education Level
Director of Marketings in Blacksburg, VA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Marketing Campaigns
- Marketing Strategies
- Content Marketing
- Marketing Communications
- Account-Based Marketing
- Consumer Marketing
- Multi-Channel Marketing
- Product Positioning
- Demand Generation
- Marketing Automation
- Marketing Analytics
- Product Marketing
- Campaign Planning
- Integrated Marketing
- Marketing Operations
- Sales Enablement
- Campaign Management
- Brand Identity
- Global Marketing
- Brand Awareness
- Go To Market
- Content Strategy
- Brand Strategy
- Brand Marketing
- Strategic Marketing
- Corporate Communications
- Email Marketing
- Media Relations
- ROI Analysis
- Digital Marketing
- Market Planning
- Search Engine Optimization
- Storytelling
- Search Engine Marketing
- Brand Management
- Content Development
- Branding
- Media
- Public Relations
- Strategy Development
- Customer Relationship Management
- Implementation
- Decision Making
- Driving
- Strategic Planning
- Verbal Communication
- Team Management
- Presentation
- Events
- Collaboration
- Mentoring
- Reporting
- Employee Development
- Interpersonal Skills
- Bachelor's Degree
- Budgets
- Coaching
- Sales
- Project Management
- Problem Solving
- Staff Supervision
- Organization
- Research Skills
- Scheduling
- Leadership
- Communication Skills
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