Director of Marketing Jobs in Allentown, PA
A Director of Marketing typically oversees all marketing operations of an organization and develops a functional marketing strategy. They are responsible for planning, developing, implementing, and monitoring a company's overall business marketing strategy. Some of the key tasks may include demographic research, identifying target audiences, setting budget allocations, analyzing market trends, and determining product demand. They are also responsible for the development and management of the marketing department's budget and for driving growth in the company through new customer acquisition, customer retention, and growth programs.
Essential skills required for a Director of Marketing include excellent leadership abilities, analytical thinking, creativity, and well-developed interpersonal skills. A deep understanding of marketing principles, modern marketing tools and techniques, and a strategic mindset are crucial. Certifications and proficiency in Digital Marketing, SEO, Content Marketing, Google Analytics, and Social Media Advertising are highly valuable. Prior to becoming a Director of Marketing, individuals might have roles as Marketing Managers, Brand Managers, or Product Managers.
Director Marketing Pain Control
- Bethlehem, PA (5 miles from Allentown, PA)
- 9 days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 9 days ago
Responsibilities: Essential Duties Set strategic direction, goals and objectives for Pain Control Marketing; develop product group marketing strategy....
Executive Director of Communications, Marketing, & Student Life
- Schnecksville, PA (9 miles from Allentown, PA)
- 29 days ago
- Schnecksville, PA (9 miles from Allentown, PA)
- 29 days ago
Supervise the Director of Marketing and Digital Media, Web Communications Specialist, College Relations Assistant, Director of Student Life and Special Events Manager/Alumni Relations....
Executive Director of Marketing and Communications
- Allentown, PA
- 30+ days ago
- Allentown, PA
- 30+ days ago
E xpertise in leveraging analytics tools (Google Analytics, social media metrics, CRM software, etc.) to measure and adjust marketing strategies....
Director, Marketing US-- Job ID: 2025-25346Type: Regular Full-Time of Openings: 1 Category: MarketingRemote U.S. Overview About B. Braun B....
- Bethlehem, PA (5 miles from Allentown, PA)
- 45+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 45+ days ago
Responsible for directing the development of marketing strategy and tactics, implementation and control of marketing programs to maintain and increase market share and profits for assigned categories...
- Bethlehem, PA (5 miles from Allentown, PA)
- 45+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 45+ days ago
Director, Marketing US-- Job ID: 2025-25346 Type: Regular Full-Time # of Openings: 1 Category: MarketingRemote U.S. Overview About B. Braun B....
- Bethlehem, PA (5 miles from Allentown, PA)
- 45+ days ago
- Bethlehem, PA (5 miles from Allentown, PA)
- 45+ days ago
Partner with global colleagues to ensure alignment on marketing strategies and the overall portfolio....
- Quakertown, PA (12 miles from Allentown, PA)
- 90+ days ago
- Quakertown, PA (12 miles from Allentown, PA)
- 90+ days ago
Brand Management Ensure consistent brand messaging and visual identity across all communication channels....
Regional Director of Public Relations
- Palmerton, PA (16 miles from Allentown, PA)
- 90+ days ago
- Palmerton, PA (16 miles from Allentown, PA)
- 90+ days ago
Ensure consistent brand messaging across all communication channels....
Demographic Data for Allentown, PA
Moving to Allentown, PA? Find some basic demographic data about Allentown, PA below.
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Salary for Director of Marketing Jobs in Allentown, PA
Highest Education Level
Director of Marketings in Allentown, PA offer the following education backgroundQualifications / Skill Sets
The following top skills are often required or desired to land a Director of Marketing position
- Marketing Campaigns
- Content Marketing
- Marketing Strategies
- Marketing Communications
- Marketing Analytics
- Multi-Channel Marketing
- Product Positioning
- Demand Generation
- Integrated Marketing
- B2B Marketing
- Marketing Automation
- Customer Acquisition
- Customer Insight
- Marketing Operations
- Segmentation
- Brand Identity
- Global Marketing
- Brand Awareness
- Content Strategy
- Marketing & Advertising
- Brand Strategy
- Brand Marketing
- Go To Market
- Email Marketing
- Market Planning
- Media Relations
- Strategic Marketing
- ROI Analysis
- Press Releases
- Digital Marketing
- Search Engine Optimization
- Google Analytics
- Search Engine Marketing
- Brand Development
- Brand Management
- Market Research
- Social Media Strategy
- Branding
- Media
- Acquisitions
- Business to Business Sales
- Public Relations
- Strategy Development
- Customer Relationship Management
- Implementation
- Decision Making
- Strategic Planning
- Driving
- Team Management
- Presentation
- Mentoring
- Events
- Collaboration
- Coaching
- Budgets
- Interpersonal Skills
- Bachelor's Degree
- Reporting
- Employee Development
- Sales
- Project Management
- Microsoft Excel
- Problem Solving
- Research Skills
- Staff Supervision
- Organization
- Scheduling
- Leadership
- Communication Skills
Other Career Titles
Here are some other career titles that require similar skills
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